Staff View: Developing Destination Brand Identity : Towards Sustainability of Tourism Destination from the Perspective of Stakeholders and Theory of Social Identity (Abstract only)

Developing Destination Brand Identity : Towards Sustainability of Tourism Destination from the Perspective of Stakeholders and Theory of Social Identity (Abstract only)

This is a conceptual paper on the concept of destination brand identity from the perspective of stakeholders. In planning and strategising for sustainable tourism destination, destination branding is a critical issue that needs to be explored. The nature of a destination domain is one where there...

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Main Authors:	Norfardilawati Musa ,, Shuhaida Md Noor ,, Wardah Mohamad,
Format:	Conference or Workshop Item
Published:	2013
Online Access:	http://library.oum.edu.my/repository/876/1/library-document-876.pdf http://library.oum.edu.my/repository/876/
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id	my.oum.876
record_format	eprints
spelling	my.oum.8762013-07-30T08:18:23Z Developing Destination Brand Identity : Towards Sustainability of Tourism Destination from the Perspective of Stakeholders and Theory of Social Identity (Abstract only) Norfardilawati Musa , Shuhaida Md Noor , Wardah Mohamad, This is a conceptual paper on the concept of destination brand identity from the perspective of stakeholders. In planning and strategising for sustainable tourism destination, destination branding is a critical issue that needs to be explored. The nature of a destination domain is one where there exists an “open-system” of interdependent, multidimensional and multiple stakeholders where the actions of one stakeholder will impact the rest of the actors in the destination, thus making the process of developing destination identity very complex. The difficulties in dealing with different interests amongst the stakeholders make the process of developing destination identity more complicated, resulting in difficulties in achieving unity and understanding about the "shared image" for a destination brand. Moreover, to produce a sustainable tourism destination, the supports offered by stakeholders to the planning and development process is a key element for the successful operation, management and sustainability of the destination. The destination branding literature shows consistency in the consideration of the power of stakeholders for branding destination. Therefore, based on the theory of stakeholders and the theory of social identity that underlies this paper, the study will identify the relationship between the stakeholders and brand development for a destination domain. This paper introduces a framework designed to study the implications of stakeholders towards the destination brand. (Abstract by authors) 2013-02 Conference or Workshop Item PeerReviewed text http://library.oum.edu.my/repository/876/1/library-document-876.pdf Norfardilawati Musa , and Shuhaida Md Noor , and Wardah Mohamad, (2013) Developing Destination Brand Identity : Towards Sustainability of Tourism Destination from the Perspective of Stakeholders and Theory of Social Identity (Abstract only). In: International Conference On Tourism Development 2013-Sustainable Tourism, 03-06 Feb 2013, Pulau Pinang. (Submitted) http://library.oum.edu.my/repository/876/
institution	Open University Malaysia
building	OUM Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Open University Malaysia
content_source	OUM Knowledge Repository
url_provider	http://library.oum.edu.my/repository/
description	This is a conceptual paper on the concept of destination brand identity from the perspective of stakeholders. In planning and strategising for sustainable tourism destination, destination branding is a critical issue that needs to be explored. The nature of a destination domain is one where there exists an “open-system” of interdependent, multidimensional and multiple stakeholders where the actions of one stakeholder will impact the rest of the actors in the destination, thus making the process of developing destination identity very complex. The difficulties in dealing with different interests amongst the stakeholders make the process of developing destination identity more complicated, resulting in difficulties in achieving unity and understanding about the "shared image" for a destination brand. Moreover, to produce a sustainable tourism destination, the supports offered by stakeholders to the planning and development process is a key element for the successful operation, management and sustainability of the destination. The destination branding literature shows consistency in the consideration of the power of stakeholders for branding destination. Therefore, based on the theory of stakeholders and the theory of social identity that underlies this paper, the study will identify the relationship between the stakeholders and brand development for a destination domain. This paper introduces a framework designed to study the implications of stakeholders towards the destination brand. (Abstract by authors)
format	Conference or Workshop Item
author	Norfardilawati Musa , Shuhaida Md Noor , Wardah Mohamad,
spellingShingle	Norfardilawati Musa , Shuhaida Md Noor , Wardah Mohamad, Developing Destination Brand Identity : Towards Sustainability of Tourism Destination from the Perspective of Stakeholders and Theory of Social Identity (Abstract only)
author_facet	Norfardilawati Musa , Shuhaida Md Noor , Wardah Mohamad,
author_sort	Norfardilawati Musa ,
title	Developing Destination Brand Identity : Towards Sustainability of Tourism Destination from the Perspective of Stakeholders and Theory of Social Identity (Abstract only)
title_short	Developing Destination Brand Identity : Towards Sustainability of Tourism Destination from the Perspective of Stakeholders and Theory of Social Identity (Abstract only)
title_full	Developing Destination Brand Identity : Towards Sustainability of Tourism Destination from the Perspective of Stakeholders and Theory of Social Identity (Abstract only)
title_fullStr	Developing Destination Brand Identity : Towards Sustainability of Tourism Destination from the Perspective of Stakeholders and Theory of Social Identity (Abstract only)
title_full_unstemmed	Developing Destination Brand Identity : Towards Sustainability of Tourism Destination from the Perspective of Stakeholders and Theory of Social Identity (Abstract only)
title_sort	developing destination brand identity : towards sustainability of tourism destination from the perspective of stakeholders and theory of social identity (abstract only)
publishDate	2013
url	http://library.oum.edu.my/repository/876/1/library-document-876.pdf http://library.oum.edu.my/repository/876/
_version_	1644309118084710400
score	13.211869

Developing Destination Brand Identity : Towards Sustainability of Tourism Destination from the Perspective of Stakeholders and Theory of Social Identity (Abstract only)

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