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Relationship of performance with services promotion through internet : an empirical study of Malaysia Service Companies

This paper reviews the research on the relationship of performance with services promotion through internet : an empirical study of Malaysia service companies. A survey was sent to CEOs/marketing managers all over Malaysia. The result gives impression that some services organizations in Malaysia...

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Main Author: Norazlina , Mohd Yasin
Format: Thesis
Published: 2005
Subjects:
HD28 Management. Industrial Management
Online Access:http://library.oum.edu.my/repository/281/1/library-document-281.pdf
http://library.oum.edu.my/repository/281/
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id my.oum.281
record_format eprints
spelling my.oum.2812015-09-10T02:31:13Z Relationship of performance with services promotion through internet : an empirical study of Malaysia Service Companies Norazlina , Mohd Yasin HD28 Management. Industrial Management This paper reviews the research on the relationship of performance with services promotion through internet : an empirical study of Malaysia service companies. A survey was sent to CEOs/marketing managers all over Malaysia. The result gives impression that some services organizations in Malaysia reap some tangible benefits through Internet promotion while others do not gather much. The study shows that over 93% in average agree that their organization's general performance has significantly improved through Internet marketing activities. This result supports, in the first instance, the postulate made in chapter one that increase in internet marketing activities would lead to increase in corporate performance indicators. Implication of the results are discussed. (Author's abstract) 2005 Thesis NonPeerReviewed text http://library.oum.edu.my/repository/281/1/library-document-281.pdf Norazlina , Mohd Yasin (2005) Relationship of performance with services promotion through internet : an empirical study of Malaysia Service Companies. Masters thesis, Open University Malaysia (OUM). http://library.oum.edu.my/repository/281/
institution Open University Malaysia
building OUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Open University Malaysia
content_source OUM Knowledge Repository
url_provider http://library.oum.edu.my/repository/
topic HD28 Management. Industrial Management
spellingShingle HD28 Management. Industrial Management
Norazlina , Mohd Yasin
Relationship of performance with services promotion through internet : an empirical study of Malaysia Service Companies
description This paper reviews the research on the relationship of performance with services promotion through internet : an empirical study of Malaysia service companies. A survey was sent to CEOs/marketing managers all over Malaysia. The result gives impression that some services organizations in Malaysia reap some tangible benefits through Internet promotion while others do not gather much. The study shows that over 93% in average agree that their organization's general performance has significantly improved through Internet marketing activities. This result supports, in the first instance, the postulate made in chapter one that increase in internet marketing activities would lead to increase in corporate performance indicators. Implication of the results are discussed. (Author's abstract)
format Thesis
author Norazlina , Mohd Yasin
author_facet Norazlina , Mohd Yasin
author_sort Norazlina , Mohd Yasin
title Relationship of performance with services promotion through internet : an empirical study of Malaysia Service Companies
title_short Relationship of performance with services promotion through internet : an empirical study of Malaysia Service Companies
title_full Relationship of performance with services promotion through internet : an empirical study of Malaysia Service Companies
title_fullStr Relationship of performance with services promotion through internet : an empirical study of Malaysia Service Companies
title_full_unstemmed Relationship of performance with services promotion through internet : an empirical study of Malaysia Service Companies
title_sort relationship of performance with services promotion through internet : an empirical study of malaysia service companies
publishDate 2005
url http://library.oum.edu.my/repository/281/1/library-document-281.pdf
http://library.oum.edu.my/repository/281/
_version_ 1644308933141069824
score 13.211869

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