The Influence Of Social Media In Marketing Communication Strategies Towards Reputation Building Of Open University Malaysia (OUM)
The study was conducted to investigate the effectiveness of social media as a marketing communication towards reputation building of Open University Malaysia (OUM). Based on the previous studies, three factors have been identified known as content, promotion and comprehensiveness of the informati...
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| Format: | Thesis |
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2020
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| Online Access: | http://library.oum.edu.my/repository/1371/1/library-document-1371.pdf http://library.oum.edu.my/repository/1371/ |
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