Service Quality and Customer Loyalty in Malaysian Islamic Insurance Sector Exploring the mediating effects of Customer Satisfaction
The purpose of this study is to explore the mediating role of customer satisfaction between service quality dimensions and customer loyalty in Malaysian Islamic insurance sector. Based on the literature, six service quality dimensions were used to develop theoretical understanding about customer...
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| Main Authors: | , , |
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| Format: | Article |
| Published: |
2016
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| Subjects: | |
| Online Access: | http://library.oum.edu.my/repository/1355/1/library-document-1355.pdf http://library.oum.edu.my/repository/1355/ |
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