Employer branding and employee engagement of furniture retailer in Klang Valley
The paper discussed on the relationship between employer branding and employee engagement among employees in selected furniture retailers in Malaysia. This study also looks into the state of employees’ engagement and gender differences in their engagement towards their organization. Furniture retail...
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2018
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my.oum.12492020-10-12T03:43:26Z Employer branding and employee engagement of furniture retailer in Klang Valley Raemah Abdullah Hashim, Mohamad Azlan Mohamad Nor , HF5549.5 Personnel management The paper discussed on the relationship between employer branding and employee engagement among employees in selected furniture retailers in Malaysia. This study also looks into the state of employees’ engagement and gender differences in their engagement towards their organization. Furniture retailing falls under the retail trade industry that contributed about RM35.7 billion to Malaysia GDP in 2017 with expected growth of 8.7 percent. However, the industry suffers an average yearly employee turnover rate of 13 percent. Amid this high turnover, the raising question is can popularity of employers’ branding can result in employee engagement leading to their retention in the organisation. 350 respondents were chosen randomly and 120 (30%) respondents had given feedback on the personally administered questionnaires. The result revealed that there is significant relationship between employer branding and employee engagement. The study also indicated that work challenging is the most important variable which led to drive the employee engagement. Consequently, there is significant difference between male and female in terms of engagement. Organisation, hence may consider leveraging employee engagement which may lead to retaining their employees. Future research may consider researchers to pursue a longitudinal method of research design across a variety of firm-sizes and industries that would be more significant in making generalizations. (Abstract by authors) EDP Sciences 2018 Article PeerReviewed Raemah Abdullah Hashim, and Mohamad Azlan Mohamad Nor , (2018) Employer branding and employee engagement of furniture retailer in Klang Valley. SHS Web of Conferences, 56 (02003). ISSN 2261-2424 (Online) http://library.oum.edu.my/repository/1249/ |
| institution |
Open University Malaysia |
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OUM Library |
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Institutional Repository |
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Asia |
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Malaysia |
| content_provider |
Open University Malaysia |
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OUM Knowledge Repository |
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http://library.oum.edu.my/repository/ |
| topic |
HF5549.5 Personnel management |
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HF5549.5 Personnel management Raemah Abdullah Hashim, Mohamad Azlan Mohamad Nor , Employer branding and employee engagement of furniture retailer in Klang Valley |
| description |
The paper discussed on the relationship between employer branding and employee engagement among employees in selected furniture retailers in Malaysia. This study also looks into the state of employees’ engagement and gender differences in their engagement towards their organization. Furniture retailing falls under the retail trade industry that contributed about RM35.7 billion to Malaysia GDP in 2017 with expected growth of 8.7 percent. However, the industry suffers an average yearly employee turnover rate of 13 percent. Amid this high turnover, the raising question is can popularity of employers’ branding can result in employee engagement leading to their retention in the organisation. 350 respondents were chosen randomly and 120 (30%) respondents had given feedback on the personally administered questionnaires. The result revealed that there is significant relationship between employer branding and employee engagement. The study also indicated that work challenging is the most important variable which led to drive the employee engagement. Consequently, there is significant difference between male and female in terms of engagement. Organisation, hence may consider leveraging employee engagement which may lead to retaining their employees. Future research may consider researchers to pursue a longitudinal method of research design across a variety of firm-sizes and industries that would be more significant in making generalizations. (Abstract by authors) |
| format |
Article |
| author |
Raemah Abdullah Hashim, Mohamad Azlan Mohamad Nor , |
| author_facet |
Raemah Abdullah Hashim, Mohamad Azlan Mohamad Nor , |
| author_sort |
Raemah Abdullah Hashim, |
| title |
Employer branding and employee engagement of furniture retailer in Klang Valley |
| title_short |
Employer branding and employee engagement of furniture retailer in Klang Valley |
| title_full |
Employer branding and employee engagement of furniture retailer in Klang Valley |
| title_fullStr |
Employer branding and employee engagement of furniture retailer in Klang Valley |
| title_full_unstemmed |
Employer branding and employee engagement of furniture retailer in Klang Valley |
| title_sort |
employer branding and employee engagement of furniture retailer in klang valley |
| publisher |
EDP Sciences |
| publishDate |
2018 |
| url |
http://library.oum.edu.my/repository/1249/ |
| _version_ |
1680323254108028928 |
| score |
13.211869 |