Determinants of Green Practices Adoption Behaviours Amongst Airline Passengers in Malaysia
Previous studies on green practices in airline industry have been devoted to observing efforts to reduce cost, drivers influencing environmental commitment and passenger perceptions of the green image associated with airlines. Scant research exists on addressing airline passenger’s attitude and b...
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| Format: | Thesis |
| Published: |
2019
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| Subjects: | |
| Online Access: | http://library.oum.edu.my/repository/1227/1/library-document-1227.pdf http://library.oum.edu.my/repository/1227/2/library-document-1227.pdf http://library.oum.edu.my/repository/1227/ |
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| Summary: | Previous studies on green practices in airline industry have been devoted to observing
efforts to reduce cost, drivers influencing environmental commitment and passenger
perceptions of the green image associated with airlines. Scant research exists on
addressing airline passenger’s attitude and behaviour towards green practices adoption.
Therefore, passenger’s attitude towards green practices adoption and the relationship to
green practices adoption behaviour is worthy for empirical studies. Furthermore,
Theory of Planned Behaviour (TPB) has yet been employed to investigate green
practices adoption in airline industry. TPB was thus employed as a theoretical
underpinning in this study and was modified by adding two independent constructs of
perceived consumer effectiveness and perceived sacrifice. This study attempts to
investigate the influence of TPB components on voluntary green practices adoption
amongst airline passengers in Malaysia. Furthermore, this study aims to investigate the
distinct contribution of perceived consumer effectiveness and perceived sacrifice on
green practices adoption behaviour. Subsequently, a model will be proposed to explain
green practices adoption behaviour. This study employed intercept survey to collect
data. Self-administered questionnaires were distributed to respondents who have
travelled by air and have flown from or to Kuala Lumpur International Airport or Kuala
Lumpur International Airport 2 in the past 12 months. A total sample size of 400 was
determined by employing convenience sampling. 400 questionnaires had been
distributed and 379 were deemed usable. Results obtained from data screening
indicated that missing data, outlier and normality were not substantial problems for the
collected data. Besides, validity, reliability and unidimensionality had been established
for this study. Results of hypotheses testing indicated that two hypotheses were not
supported. Perceived behavioural control and perceived consumer effectiveness were
found not to influence green practices adoption behaviour. Findings of this study are
expected to enable effective and efficient implementation of green practices. Successful
implementation of green practices subsequently helps airline companies, government
and policymakers to reduce wastes, costs and minimize negative impacts to the
environment. (Abstract by Author) |
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