Staff View: A Study On The Effects Of Food Qualıty, Prıce Faırness And Servıce Qualıty On The Revısıt Intentıon Among Domestıc Tourısts To The State Of Kelantan, Malaysıa

A Study On The Effects Of Food Qualıty, Prıce Faırness And Servıce Qualıty On The Revısıt Intentıon Among Domestıc Tourısts To The State Of Kelantan, Malaysıa

Food plays an important role in the development of tourist destinations as it attracts tourists to enjoy its local cuisines. Many gastronomic destinations in Malaysia, such as Penang, Melaka, and others, provide a diverse range of cuisines and regional specialties. However, research focusing revisit...

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Main Authors:	Abdul Latif, Samshul Amry, Muhammad Asri, Sarah Sakınah
Format:	Conference or Workshop Item
Language:	English English English English
Published:	2022
Subjects:	BPH122 Consumption. Halal issues. Specific products. Food and drink G156.5.S87 Sustainable tourism TX901 Hotels, clubs, restaurants, etc. Food service
Online Access:	http://irep.iium.edu.my/98492/1/Revisit%20intention%20to%20Kelantan%20Malaysia%20-%20Submitted%20-%20ICOESS%202022%20%C5%9EABLON%20ingilizce.pdf http://irep.iium.edu.my/98492/7/Turkey%20ICOESS%20Programme.pdf http://irep.iium.edu.my/98492/8/Samshul%20Amry%20ABDUL%20LATIF%20Turkey%20ICOESS%20Certificate.pdf http://irep.iium.edu.my/98492/9/Sarah%20Sak%C4%B1nah%20MUHAMMAD%20ASRI.pdf http://irep.iium.edu.my/98492/
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spelling	my.iium.irep.984922022-06-30T05:15:15Z http://irep.iium.edu.my/98492/ A Study On The Effects Of Food Qualıty, Prıce Faırness And Servıce Qualıty On The Revısıt Intentıon Among Domestıc Tourısts To The State Of Kelantan, Malaysıa Abdul Latif, Samshul Amry Muhammad Asri, Sarah Sakınah BPH122 Consumption. Halal issues. Specific products. Food and drink G156.5.S87 Sustainable tourism TX901 Hotels, clubs, restaurants, etc. Food service Food plays an important role in the development of tourist destinations as it attracts tourists to enjoy its local cuisines. Many gastronomic destinations in Malaysia, such as Penang, Melaka, and others, provide a diverse range of cuisines and regional specialties. However, research focusing revisit intention and gastronomy tourism in the state of Kelantan is rather limited than other destinations. The purpose of this research is to examine three factors influencing Malaysian domestic tourists’ revisit intention Kelantan for gastronomy tourism. The factors examined are food quality, price fairness and service quality. This quantitative study used non-probability convenience sampling approach and sampled a total of 262 respondents who have visited Kelantan previously via survey questionnaire. This online survey was made using Google Form and distributed through various social media platforms including Facebook and Whatsapp. This research utilized SPSS version 25 for multiple regression analysis and found that food quality has a significant positive relationship with revisit intention of domestic tourists. However, price fairness and service quality were found to be insignificant factors to their revisit intentions. Based on the results of this study, local food operators and businesses in Kelantan should strive to maintain their overall food quality. Perhaps these businesses as well as the stakeholders in Kelantan tourism and hospitality industry should take this advantage by highlighting the food quality elements in their marketing efforts of Kelantan as a gastronomic destination. 2022 Conference or Workshop Item PeerReviewed application/pdf en http://irep.iium.edu.my/98492/1/Revisit%20intention%20to%20Kelantan%20Malaysia%20-%20Submitted%20-%20ICOESS%202022%20%C5%9EABLON%20ingilizce.pdf application/pdf en http://irep.iium.edu.my/98492/7/Turkey%20ICOESS%20Programme.pdf application/pdf en http://irep.iium.edu.my/98492/8/Samshul%20Amry%20ABDUL%20LATIF%20Turkey%20ICOESS%20Certificate.pdf application/pdf en http://irep.iium.edu.my/98492/9/Sarah%20Sak%C4%B1nah%20MUHAMMAD%20ASRI.pdf Abdul Latif, Samshul Amry and Muhammad Asri, Sarah Sakınah (2022) A Study On The Effects Of Food Qualıty, Prıce Faırness And Servıce Qualıty On The Revısıt Intentıon Among Domestıc Tourısts To The State Of Kelantan, Malaysıa. In: 6th International Congress of Eurasian Social Sciences, Turkey.
institution	Universiti Islam Antarabangsa Malaysia
building	IIUM Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	International Islamic University Malaysia
content_source	IIUM Repository (IREP)
url_provider	http://irep.iium.edu.my/
language	English English English English
topic	BPH122 Consumption. Halal issues. Specific products. Food and drink G156.5.S87 Sustainable tourism TX901 Hotels, clubs, restaurants, etc. Food service
spellingShingle	BPH122 Consumption. Halal issues. Specific products. Food and drink G156.5.S87 Sustainable tourism TX901 Hotels, clubs, restaurants, etc. Food service Abdul Latif, Samshul Amry Muhammad Asri, Sarah Sakınah A Study On The Effects Of Food Qualıty, Prıce Faırness And Servıce Qualıty On The Revısıt Intentıon Among Domestıc Tourısts To The State Of Kelantan, Malaysıa
description	Food plays an important role in the development of tourist destinations as it attracts tourists to enjoy its local cuisines. Many gastronomic destinations in Malaysia, such as Penang, Melaka, and others, provide a diverse range of cuisines and regional specialties. However, research focusing revisit intention and gastronomy tourism in the state of Kelantan is rather limited than other destinations. The purpose of this research is to examine three factors influencing Malaysian domestic tourists’ revisit intention Kelantan for gastronomy tourism. The factors examined are food quality, price fairness and service quality. This quantitative study used non-probability convenience sampling approach and sampled a total of 262 respondents who have visited Kelantan previously via survey questionnaire. This online survey was made using Google Form and distributed through various social media platforms including Facebook and Whatsapp. This research utilized SPSS version 25 for multiple regression analysis and found that food quality has a significant positive relationship with revisit intention of domestic tourists. However, price fairness and service quality were found to be insignificant factors to their revisit intentions. Based on the results of this study, local food operators and businesses in Kelantan should strive to maintain their overall food quality. Perhaps these businesses as well as the stakeholders in Kelantan tourism and hospitality industry should take this advantage by highlighting the food quality elements in their marketing efforts of Kelantan as a gastronomic destination.
format	Conference or Workshop Item
author	Abdul Latif, Samshul Amry Muhammad Asri, Sarah Sakınah
author_facet	Abdul Latif, Samshul Amry Muhammad Asri, Sarah Sakınah
author_sort	Abdul Latif, Samshul Amry
title	A Study On The Effects Of Food Qualıty, Prıce Faırness And Servıce Qualıty On The Revısıt Intentıon Among Domestıc Tourısts To The State Of Kelantan, Malaysıa
title_short	A Study On The Effects Of Food Qualıty, Prıce Faırness And Servıce Qualıty On The Revısıt Intentıon Among Domestıc Tourısts To The State Of Kelantan, Malaysıa
title_full	A Study On The Effects Of Food Qualıty, Prıce Faırness And Servıce Qualıty On The Revısıt Intentıon Among Domestıc Tourısts To The State Of Kelantan, Malaysıa
title_fullStr	A Study On The Effects Of Food Qualıty, Prıce Faırness And Servıce Qualıty On The Revısıt Intentıon Among Domestıc Tourısts To The State Of Kelantan, Malaysıa
title_full_unstemmed	A Study On The Effects Of Food Qualıty, Prıce Faırness And Servıce Qualıty On The Revısıt Intentıon Among Domestıc Tourısts To The State Of Kelantan, Malaysıa
title_sort	study on the effects of food qualıty, prıce faırness and servıce qualıty on the revısıt intentıon among domestıc tourısts to the state of kelantan, malaysıa
publishDate	2022
url	http://irep.iium.edu.my/98492/1/Revisit%20intention%20to%20Kelantan%20Malaysia%20-%20Submitted%20-%20ICOESS%202022%20%C5%9EABLON%20ingilizce.pdf http://irep.iium.edu.my/98492/7/Turkey%20ICOESS%20Programme.pdf http://irep.iium.edu.my/98492/8/Samshul%20Amry%20ABDUL%20LATIF%20Turkey%20ICOESS%20Certificate.pdf http://irep.iium.edu.my/98492/9/Sarah%20Sak%C4%B1nah%20MUHAMMAD%20ASRI.pdf http://irep.iium.edu.my/98492/
_version_	1738510116420845568
score	13.211869

A Study On The Effects Of Food Qualıty, Prıce Faırness And Servıce Qualıty On The Revısıt Intentıon Among Domestıc Tourısts To The State Of Kelantan, Malaysıa

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