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MH370 crisis: image repair strategies used by Malaysia Airlines

Malaysia Airlines System (MAS) is a state-owned airline controlled by the Government of Malaysia. On March 8, 2014, one of its flights, MH370 disappeared from the radar while flying 12 crewmembers and 227 passengers of 14 nationalities from Kuala Lumpur to Beijing. To date, the cause of the tragedy...

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Main Authors: Abdul Karim, Aina Sahira, Abdul Latif @ Bapoo, Lilisuriani, Sulaiman, Abdul Kadir
Format: Proceeding Paper
Language:English
Published: Kulliyyah of Languages and Managements (KLM), International Islamic University of Malaysia Pagoh Campus In collaboration with: Office of Jamalullail Chair,IIUM Gombak Majlis Agama Dan Istiadat Melayu Perlis (MAIPs) Kulliyyah of Education (KOED), IIUM Gomb 2021
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PE English
Online Access:http://irep.iium.edu.my/94974/1/94974_MH370%20crisis%20image%20repair%20strategies.pdf
http://irep.iium.edu.my/94974/
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spelling my.iium.irep.949742024-06-21T02:18:18Z http://irep.iium.edu.my/94974/ MH370 crisis: image repair strategies used by Malaysia Airlines Abdul Karim, Aina Sahira Abdul Latif @ Bapoo, Lilisuriani Sulaiman, Abdul Kadir PE English Malaysia Airlines System (MAS) is a state-owned airline controlled by the Government of Malaysia. On March 8, 2014, one of its flights, MH370 disappeared from the radar while flying 12 crewmembers and 227 passengers of 14 nationalities from Kuala Lumpur to Beijing. To date, the cause of the tragedy as well as the plane’s whereabouts still remain unknown. This study focuses on the image repair strategies used by MAS in their written press conferences and press releases during the MH370 search and rescue operations. Based on Benoit’s Image Repair Theory, content and thematic analyses were carried out to identify the image repair strategies and the main themes used in the strategies. The findings show that the main types of image repair strategies applied by MAS were corrective action, bolstering, and mortification while collaboration in search and rescue operation, support for the victims’ families and transparency in information updates were prominently used as their image repair themes. Even though this study offers some insights on how image repair strategies were applied by an organization when handling an international crisis, further studies on the language discourse of image repair strategies are needed as they would be useful for language teaching and learning. Kulliyyah of Languages and Managements (KLM), International Islamic University of Malaysia Pagoh Campus In collaboration with: Office of Jamalullail Chair,IIUM Gombak Majlis Agama Dan Istiadat Melayu Perlis (MAIPs) Kulliyyah of Education (KOED), IIUM Gomb 2021-11 Proceeding Paper PeerReviewed application/pdf en http://irep.iium.edu.my/94974/1/94974_MH370%20crisis%20image%20repair%20strategies.pdf Abdul Karim, Aina Sahira and Abdul Latif @ Bapoo, Lilisuriani and Sulaiman, Abdul Kadir (2021) MH370 crisis: image repair strategies used by Malaysia Airlines. In: International Conference of Languages, Education and Tourism (ICLET) 2021, 28-30 June 2021, Online / Pagoh Campus.
institution Universiti Islam Antarabangsa Malaysia
building IIUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider International Islamic University Malaysia
content_source IIUM Repository (IREP)
url_provider http://irep.iium.edu.my/
language English
topic PE English
spellingShingle PE English
Abdul Karim, Aina Sahira
Abdul Latif @ Bapoo, Lilisuriani
Sulaiman, Abdul Kadir
MH370 crisis: image repair strategies used by Malaysia Airlines
description Malaysia Airlines System (MAS) is a state-owned airline controlled by the Government of Malaysia. On March 8, 2014, one of its flights, MH370 disappeared from the radar while flying 12 crewmembers and 227 passengers of 14 nationalities from Kuala Lumpur to Beijing. To date, the cause of the tragedy as well as the plane’s whereabouts still remain unknown. This study focuses on the image repair strategies used by MAS in their written press conferences and press releases during the MH370 search and rescue operations. Based on Benoit’s Image Repair Theory, content and thematic analyses were carried out to identify the image repair strategies and the main themes used in the strategies. The findings show that the main types of image repair strategies applied by MAS were corrective action, bolstering, and mortification while collaboration in search and rescue operation, support for the victims’ families and transparency in information updates were prominently used as their image repair themes. Even though this study offers some insights on how image repair strategies were applied by an organization when handling an international crisis, further studies on the language discourse of image repair strategies are needed as they would be useful for language teaching and learning.
format Proceeding Paper
author Abdul Karim, Aina Sahira
Abdul Latif @ Bapoo, Lilisuriani
Sulaiman, Abdul Kadir
author_facet Abdul Karim, Aina Sahira
Abdul Latif @ Bapoo, Lilisuriani
Sulaiman, Abdul Kadir
author_sort Abdul Karim, Aina Sahira
title MH370 crisis: image repair strategies used by Malaysia Airlines
title_short MH370 crisis: image repair strategies used by Malaysia Airlines
title_full MH370 crisis: image repair strategies used by Malaysia Airlines
title_fullStr MH370 crisis: image repair strategies used by Malaysia Airlines
title_full_unstemmed MH370 crisis: image repair strategies used by Malaysia Airlines
title_sort mh370 crisis: image repair strategies used by malaysia airlines
publisher Kulliyyah of Languages and Managements (KLM), International Islamic University of Malaysia Pagoh Campus In collaboration with: Office of Jamalullail Chair,IIUM Gombak Majlis Agama Dan Istiadat Melayu Perlis (MAIPs) Kulliyyah of Education (KOED), IIUM Gomb
publishDate 2021
url http://irep.iium.edu.my/94974/1/94974_MH370%20crisis%20image%20repair%20strategies.pdf
http://irep.iium.edu.my/94974/
_version_ 1802976982684663808
score 13.211869

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