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Principles of marketing: an Islamic perspective

Contemporary principles of marketing is widely taught. But the practices of marketing for Muslim customer need the focus in light of Islamic principles and values. Understanding Muslim customers require the discussion of marketing terminologies from Islamic perspective, which has been highlighted in...

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Main Authors: Haque, A. K. M. Ahasanul, Hashim, Nurhazirah, Shafiq, Ali
Format: Book
Language:English
Published: International Institute of Islamic Thought (IIIT), IIUM 2021
Subjects:
HF5001 Business. Business Administration
Online Access:http://irep.iium.edu.my/94711/6/94711_principles%20of%20marketing.pdf
http://irep.iium.edu.my/94711/
https://pureportal.coventry.ac.uk/en/publications/principles-of-marketing-an-islamic-perspective
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spelling my.iium.irep.947112021-12-13T08:34:50Z http://irep.iium.edu.my/94711/ Principles of marketing: an Islamic perspective Haque, A. K. M. Ahasanul Hashim, Nurhazirah Shafiq, Ali HF5001 Business. Business Administration Contemporary principles of marketing is widely taught. But the practices of marketing for Muslim customer need the focus in light of Islamic principles and values. Understanding Muslim customers require the discussion of marketing terminologies from Islamic perspective, which has been highlighted in this book. Exploring the marketing process in Islamic business environment is the focus of this book. It introduces Islamic marketing terminology and concepts, identifies the opportunities and challenges faced by marketers in a dynamic business environment, formulates Islamic marketing strategies in real business settings and identifies growth and current trends in Islamic marketing from theoretical and practical aspects. Islamic consumerism, marketing mix and service development from Islamic point of view, and Islamic tourism and hospitality have been discussed in this book in order to formulate and implement sustainable marketing strategy in Muslim world. International Institute of Islamic Thought (IIIT), IIUM 2021-07 Book PeerReviewed application/pdf en http://irep.iium.edu.my/94711/6/94711_principles%20of%20marketing.pdf Haque, A. K. M. Ahasanul and Hashim, Nurhazirah and Shafiq, Ali (2021) Principles of marketing: an Islamic perspective. International Institute of Islamic Thought (IIIT), IIUM, Kuala Lumpur. https://pureportal.coventry.ac.uk/en/publications/principles-of-marketing-an-islamic-perspective
institution Universiti Islam Antarabangsa Malaysia
building IIUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider International Islamic University Malaysia
content_source IIUM Repository (IREP)
url_provider http://irep.iium.edu.my/
language English
topic HF5001 Business. Business Administration
spellingShingle HF5001 Business. Business Administration
Haque, A. K. M. Ahasanul
Hashim, Nurhazirah
Shafiq, Ali
Principles of marketing: an Islamic perspective
description Contemporary principles of marketing is widely taught. But the practices of marketing for Muslim customer need the focus in light of Islamic principles and values. Understanding Muslim customers require the discussion of marketing terminologies from Islamic perspective, which has been highlighted in this book. Exploring the marketing process in Islamic business environment is the focus of this book. It introduces Islamic marketing terminology and concepts, identifies the opportunities and challenges faced by marketers in a dynamic business environment, formulates Islamic marketing strategies in real business settings and identifies growth and current trends in Islamic marketing from theoretical and practical aspects. Islamic consumerism, marketing mix and service development from Islamic point of view, and Islamic tourism and hospitality have been discussed in this book in order to formulate and implement sustainable marketing strategy in Muslim world.
format Book
author Haque, A. K. M. Ahasanul
Hashim, Nurhazirah
Shafiq, Ali
author_facet Haque, A. K. M. Ahasanul
Hashim, Nurhazirah
Shafiq, Ali
author_sort Haque, A. K. M. Ahasanul
title Principles of marketing: an Islamic perspective
title_short Principles of marketing: an Islamic perspective
title_full Principles of marketing: an Islamic perspective
title_fullStr Principles of marketing: an Islamic perspective
title_full_unstemmed Principles of marketing: an Islamic perspective
title_sort principles of marketing: an islamic perspective
publisher International Institute of Islamic Thought (IIIT), IIUM
publishDate 2021
url http://irep.iium.edu.my/94711/6/94711_principles%20of%20marketing.pdf
http://irep.iium.edu.my/94711/
https://pureportal.coventry.ac.uk/en/publications/principles-of-marketing-an-islamic-perspective
_version_ 1720436649564831744
score 13.211869

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