Typology of vaccine refusals on Facebook in Malaysia

Vaccine success stories in eradicating infectious diseases such as smallpox and polio have long been acknowledged. However, the function of vaccines is not widely known currently as these diseases are low profile. Studies have shown that social media users have always disseminated the harmful effect...

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Main Authors: Wan Mohd Ghazali, Wan Norshira, Idris, Hamidah, Mohamed, Shafizan, Mohd Nasir, Nur Shakira
Format: Article
Language:English
Published: Taylor’s University 2021
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Online Access:http://irep.iium.edu.my/93993/7/93993_Typology%20of%20vaccine%20refusals%20on%20Facebook%20in%20Malaysia.pdf
http://irep.iium.edu.my/93993/
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spelling my.iium.irep.939932021-11-22T07:34:48Z http://irep.iium.edu.my/93993/ Typology of vaccine refusals on Facebook in Malaysia Wan Mohd Ghazali, Wan Norshira Idris, Hamidah Mohamed, Shafizan Mohd Nasir, Nur Shakira BF698 Personality H61 Theory. Method H61.8 Communication of information HA154 Statistical data Vaccine success stories in eradicating infectious diseases such as smallpox and polio have long been acknowledged. However, the function of vaccines is not widely known currently as these diseases are low profile. Studies have shown that social media users have always disseminated the harmful effects of vaccines on health without referring to valid and credible sources. This has led to an increase in anti-vaccine sentiment among the public and contributed to vaccine refusal around the globe, including Malaysia. Facebook is well known for providing the space for anti-vaxxers to engage and share distorted and unfounded views about vaccination. Therefore, this study is conducted to examine anti-vaxxers on Facebook and to understand their characteristics. A total of 456 Facebook users who claimed to reject vaccines publicly on a selected Facebook page, Malaysia Kene Tahu (MKT), were quantitatively profiled. The results show that the majority used genuine profile accounts while revealing only certain demographic information. There are three main categories of anti-vaxxers on Facebook based on their anti-vaccination content sharing, namely persistent, moderate, and uncertain. Although only a few people were persistent in sharing vaccine misinformation, this study argues that the impact could be detrimental as their personal Facebook is publicly visible which might influence other users. In conclusion, more strategic communication interventions involving various different stakeholders is needed to educate Facebook users against vaccine misinformation. Taylor’s University 2021-11-12 Article PeerReviewed application/pdf en http://irep.iium.edu.my/93993/7/93993_Typology%20of%20vaccine%20refusals%20on%20Facebook%20in%20Malaysia.pdf Wan Mohd Ghazali, Wan Norshira and Idris, Hamidah and Mohamed, Shafizan and Mohd Nasir, Nur Shakira (2021) Typology of vaccine refusals on Facebook in Malaysia. SEARCH Journal of Media and Communication Research, 13 (3). pp. 55-70. ISSN 2229−872X E-ISSN 2672-7080 https://fslmjournals.taylors.edu.my/typology-of-vaccine-refusals-on-facebook-in-malaysia/
institution Universiti Islam Antarabangsa Malaysia
building IIUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider International Islamic University Malaysia
content_source IIUM Repository (IREP)
url_provider http://irep.iium.edu.my/
language English
topic BF698 Personality
H61 Theory. Method
H61.8 Communication of information
HA154 Statistical data
spellingShingle BF698 Personality
H61 Theory. Method
H61.8 Communication of information
HA154 Statistical data
Wan Mohd Ghazali, Wan Norshira
Idris, Hamidah
Mohamed, Shafizan
Mohd Nasir, Nur Shakira
Typology of vaccine refusals on Facebook in Malaysia
description Vaccine success stories in eradicating infectious diseases such as smallpox and polio have long been acknowledged. However, the function of vaccines is not widely known currently as these diseases are low profile. Studies have shown that social media users have always disseminated the harmful effects of vaccines on health without referring to valid and credible sources. This has led to an increase in anti-vaccine sentiment among the public and contributed to vaccine refusal around the globe, including Malaysia. Facebook is well known for providing the space for anti-vaxxers to engage and share distorted and unfounded views about vaccination. Therefore, this study is conducted to examine anti-vaxxers on Facebook and to understand their characteristics. A total of 456 Facebook users who claimed to reject vaccines publicly on a selected Facebook page, Malaysia Kene Tahu (MKT), were quantitatively profiled. The results show that the majority used genuine profile accounts while revealing only certain demographic information. There are three main categories of anti-vaxxers on Facebook based on their anti-vaccination content sharing, namely persistent, moderate, and uncertain. Although only a few people were persistent in sharing vaccine misinformation, this study argues that the impact could be detrimental as their personal Facebook is publicly visible which might influence other users. In conclusion, more strategic communication interventions involving various different stakeholders is needed to educate Facebook users against vaccine misinformation.
format Article
author Wan Mohd Ghazali, Wan Norshira
Idris, Hamidah
Mohamed, Shafizan
Mohd Nasir, Nur Shakira
author_facet Wan Mohd Ghazali, Wan Norshira
Idris, Hamidah
Mohamed, Shafizan
Mohd Nasir, Nur Shakira
author_sort Wan Mohd Ghazali, Wan Norshira
title Typology of vaccine refusals on Facebook in Malaysia
title_short Typology of vaccine refusals on Facebook in Malaysia
title_full Typology of vaccine refusals on Facebook in Malaysia
title_fullStr Typology of vaccine refusals on Facebook in Malaysia
title_full_unstemmed Typology of vaccine refusals on Facebook in Malaysia
title_sort typology of vaccine refusals on facebook in malaysia
publisher Taylor’s University
publishDate 2021
url http://irep.iium.edu.my/93993/7/93993_Typology%20of%20vaccine%20refusals%20on%20Facebook%20in%20Malaysia.pdf
http://irep.iium.edu.my/93993/
https://fslmjournals.taylors.edu.my/typology-of-vaccine-refusals-on-facebook-in-malaysia/
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score 13.211869