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Consumer acceptance of nutritional dates seed innovation for a new ice cream flavor in Malaysia

Date fruit is a type of fruit grown mainly in the eastern region. Favourable research findings on date nutritional value have led to dates becoming one of the well-known fruits consumed by many people worldwide. In general, people only consume the date flesh but throw the seed as waste. Recent st...

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Main Authors: Mahmod, Razmah, Saad, Mazni, Mashahadi, Faizah, Mohamed Sayuti, Nazura
Format: Article
Language:English
Published: Penerbit UNIMAP 2021
Subjects:
Q Science (General)
Online Access:http://irep.iium.edu.my/93684/1/93684_Consumer%20acceptance%20of%20nutritional%20dates%20seed.pdf
http://irep.iium.edu.my/93684/
https://ijbt.unimap.edu.my/images/stories/IJBT%20Vol%2011%20June%202021/Vol%2011,%20no%202%20June.%202021%20pg%2083-94%20IJBT%20282.pdf
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spelling my.iium.irep.936842023-06-27T03:21:46Z http://irep.iium.edu.my/93684/ Consumer acceptance of nutritional dates seed innovation for a new ice cream flavor in Malaysia Mahmod, Razmah Saad, Mazni Mashahadi, Faizah Mohamed Sayuti, Nazura Q Science (General) Date fruit is a type of fruit grown mainly in the eastern region. Favourable research findings on date nutritional value have led to dates becoming one of the well-known fruits consumed by many people worldwide. In general, people only consume the date flesh but throw the seed as waste. Recent studies have indicated nutritional benefits in date seed with potential health benefits for human beings. In relation to promoting a green environment, this study examines consumer acceptance of the innovation of nutritional dates seed powder as the main ingredient in producing a new ice-cream flavour in Malaysia and determines the dates' nutrient content seed ice-cream mixture. The survey questions were adapted from the Nielsen Global New Product Innovation Survey, Q1 2015, distributed through the Google form application. Of the 301 respondents randomly chosen, 94% agreed that dates seed ice cream was an innovative food with nutritional value. In contrast, 84.7% were interested in buying the ice cream if it was available in the market. The descriptive analysis indicated that the respondents accepted dates seed ice cream as a new ice-cream flavour with nutritional benefits. In determining the nutrient content of the seeds of the dates in the ice cream, a sample of the ice-cream mixture was sent to the SIRIM QAS laboratory for chemical analysis in August 2018. The findings showed that dates seed ice cream has a high nutrient content and calorie value, and since it contains no caffeine, it can be a substitute for coffee. Penerbit UNIMAP 2021-11-11 Article PeerReviewed application/pdf en http://irep.iium.edu.my/93684/1/93684_Consumer%20acceptance%20of%20nutritional%20dates%20seed.pdf Mahmod, Razmah and Saad, Mazni and Mashahadi, Faizah and Mohamed Sayuti, Nazura (2021) Consumer acceptance of nutritional dates seed innovation for a new ice cream flavor in Malaysia. International Journal of Business and Technopreneurship, 11 (2). pp. 83-94. ISSN 2231-7090 E-ISSN 2232-1543 https://ijbt.unimap.edu.my/images/stories/IJBT%20Vol%2011%20June%202021/Vol%2011,%20no%202%20June.%202021%20pg%2083-94%20IJBT%20282.pdf
institution Universiti Islam Antarabangsa Malaysia
building IIUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider International Islamic University Malaysia
content_source IIUM Repository (IREP)
url_provider http://irep.iium.edu.my/
language English
topic Q Science (General)
spellingShingle Q Science (General)
Mahmod, Razmah
Saad, Mazni
Mashahadi, Faizah
Mohamed Sayuti, Nazura
Consumer acceptance of nutritional dates seed innovation for a new ice cream flavor in Malaysia
description Date fruit is a type of fruit grown mainly in the eastern region. Favourable research findings on date nutritional value have led to dates becoming one of the well-known fruits consumed by many people worldwide. In general, people only consume the date flesh but throw the seed as waste. Recent studies have indicated nutritional benefits in date seed with potential health benefits for human beings. In relation to promoting a green environment, this study examines consumer acceptance of the innovation of nutritional dates seed powder as the main ingredient in producing a new ice-cream flavour in Malaysia and determines the dates' nutrient content seed ice-cream mixture. The survey questions were adapted from the Nielsen Global New Product Innovation Survey, Q1 2015, distributed through the Google form application. Of the 301 respondents randomly chosen, 94% agreed that dates seed ice cream was an innovative food with nutritional value. In contrast, 84.7% were interested in buying the ice cream if it was available in the market. The descriptive analysis indicated that the respondents accepted dates seed ice cream as a new ice-cream flavour with nutritional benefits. In determining the nutrient content of the seeds of the dates in the ice cream, a sample of the ice-cream mixture was sent to the SIRIM QAS laboratory for chemical analysis in August 2018. The findings showed that dates seed ice cream has a high nutrient content and calorie value, and since it contains no caffeine, it can be a substitute for coffee.
format Article
author Mahmod, Razmah
Saad, Mazni
Mashahadi, Faizah
Mohamed Sayuti, Nazura
author_facet Mahmod, Razmah
Saad, Mazni
Mashahadi, Faizah
Mohamed Sayuti, Nazura
author_sort Mahmod, Razmah
title Consumer acceptance of nutritional dates seed innovation for a new ice cream flavor in Malaysia
title_short Consumer acceptance of nutritional dates seed innovation for a new ice cream flavor in Malaysia
title_full Consumer acceptance of nutritional dates seed innovation for a new ice cream flavor in Malaysia
title_fullStr Consumer acceptance of nutritional dates seed innovation for a new ice cream flavor in Malaysia
title_full_unstemmed Consumer acceptance of nutritional dates seed innovation for a new ice cream flavor in Malaysia
title_sort consumer acceptance of nutritional dates seed innovation for a new ice cream flavor in malaysia
publisher Penerbit UNIMAP
publishDate 2021
url http://irep.iium.edu.my/93684/1/93684_Consumer%20acceptance%20of%20nutritional%20dates%20seed.pdf
http://irep.iium.edu.my/93684/
https://ijbt.unimap.edu.my/images/stories/IJBT%20Vol%2011%20June%202021/Vol%2011,%20no%202%20June.%202021%20pg%2083-94%20IJBT%20282.pdf
_version_ 1769841818205159424
score 13.211869

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