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Customers Awareness and Purchase Behaviour towards Organic Food

Organic food may be a safer and healthier alternative to conventional food, particularly in COVID19 pandemic conditions where stay-at-home arrangements may encourage the willingness to plan, select, and prepare more nutritious foods in order to strengthen the immune system or maintain fitness. Howev...

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Main Authors: Abas, Siti Aisah, Ishak, Lily Nurainul Ashikin, Othman, Mohd Amar Ridham, Mohd Fuza, Zatul Iffah
Format: Article
Language:English
Published: MANAGEMENT ACADEMIC RESEARCH SOCIETY 2021
Subjects:
H10 Societies
Online Access:http://irep.iium.edu.my/92931/1/customers-awareness-and-purchase-behaviour-towards-organic-food.pdf
http://irep.iium.edu.my/92931/
http://dx.doi.org/10.6007/IJARBSS/v11-i16/11223
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spelling my.iium.irep.929312021-10-11T02:02:03Z http://irep.iium.edu.my/92931/ Customers Awareness and Purchase Behaviour towards Organic Food Abas, Siti Aisah Ishak, Lily Nurainul Ashikin Othman, Mohd Amar Ridham Mohd Fuza, Zatul Iffah H10 Societies Organic food may be a safer and healthier alternative to conventional food, particularly in COVID19 pandemic conditions where stay-at-home arrangements may encourage the willingness to plan, select, and prepare more nutritious foods in order to strengthen the immune system or maintain fitness. However, organic food consumption is relatively still low even in countries with a well-established organic food market. A similar pattern is happening in Malaysia, where there is an increase in organic farms throughout the years, yet the consumption level is very disappointing. Therefore, this study is conducted to explore customers awareness and purchase behaviour among Malaysian customers. A questionnaire survey is used to collect data from the members of consumer association. Data from 403 respondents are collected, analysed and discussed in the study. This study found out that most Malaysian food buyers are aware of organic food and buy organic food. Most food buyers understand organic food as natural food. The key reason for buying organic food is health-related. In comparison, the main reason for not buying organic food is the price itself. This study will contribute to the body of knowledge regarding Malaysian organic food consumers. The findings of this study can be utilised to understand the Malaysian organic food market better and, simultaneously, lead to the development of the organic food market and the organic food consumption level in Malaysia. MANAGEMENT ACADEMIC RESEARCH SOCIETY 2021-08-29 Article PeerReviewed application/pdf en http://irep.iium.edu.my/92931/1/customers-awareness-and-purchase-behaviour-towards-organic-food.pdf Abas, Siti Aisah and Ishak, Lily Nurainul Ashikin and Othman, Mohd Amar Ridham and Mohd Fuza, Zatul Iffah (2021) Customers Awareness and Purchase Behaviour towards Organic Food. INTERNATIONAL JOURNAL OF ACADEMIC RESEARCH IN BUSINESS AND SOCIAL SCIENCES. pp. 130-139. ISSN 2222-6990 http://dx.doi.org/10.6007/IJARBSS/v11-i16/11223
institution Universiti Islam Antarabangsa Malaysia
building IIUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider International Islamic University Malaysia
content_source IIUM Repository (IREP)
url_provider http://irep.iium.edu.my/
language English
topic H10 Societies
spellingShingle H10 Societies
Abas, Siti Aisah
Ishak, Lily Nurainul Ashikin
Othman, Mohd Amar Ridham
Mohd Fuza, Zatul Iffah
Customers Awareness and Purchase Behaviour towards Organic Food
description Organic food may be a safer and healthier alternative to conventional food, particularly in COVID19 pandemic conditions where stay-at-home arrangements may encourage the willingness to plan, select, and prepare more nutritious foods in order to strengthen the immune system or maintain fitness. However, organic food consumption is relatively still low even in countries with a well-established organic food market. A similar pattern is happening in Malaysia, where there is an increase in organic farms throughout the years, yet the consumption level is very disappointing. Therefore, this study is conducted to explore customers awareness and purchase behaviour among Malaysian customers. A questionnaire survey is used to collect data from the members of consumer association. Data from 403 respondents are collected, analysed and discussed in the study. This study found out that most Malaysian food buyers are aware of organic food and buy organic food. Most food buyers understand organic food as natural food. The key reason for buying organic food is health-related. In comparison, the main reason for not buying organic food is the price itself. This study will contribute to the body of knowledge regarding Malaysian organic food consumers. The findings of this study can be utilised to understand the Malaysian organic food market better and, simultaneously, lead to the development of the organic food market and the organic food consumption level in Malaysia.
format Article
author Abas, Siti Aisah
Ishak, Lily Nurainul Ashikin
Othman, Mohd Amar Ridham
Mohd Fuza, Zatul Iffah
author_facet Abas, Siti Aisah
Ishak, Lily Nurainul Ashikin
Othman, Mohd Amar Ridham
Mohd Fuza, Zatul Iffah
author_sort Abas, Siti Aisah
title Customers Awareness and Purchase Behaviour towards Organic Food
title_short Customers Awareness and Purchase Behaviour towards Organic Food
title_full Customers Awareness and Purchase Behaviour towards Organic Food
title_fullStr Customers Awareness and Purchase Behaviour towards Organic Food
title_full_unstemmed Customers Awareness and Purchase Behaviour towards Organic Food
title_sort customers awareness and purchase behaviour towards organic food
publisher MANAGEMENT ACADEMIC RESEARCH SOCIETY
publishDate 2021
url http://irep.iium.edu.my/92931/1/customers-awareness-and-purchase-behaviour-towards-organic-food.pdf
http://irep.iium.edu.my/92931/
http://dx.doi.org/10.6007/IJARBSS/v11-i16/11223
_version_ 1715189396153565184
score 13.211869

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