Cover Image

Perceiving party supports and attributes of Perikatan Nasional and Pakatan Harapan

This study is on how Malaysians perceive the image of two main political parties, namely Pakatan Harapan (PH), the party that formed the government from 2018 to 2020 and Perikatan Nasional (PN), the current governing party. Both are coalition parties. PH is a component party of DAP, PKR and Amanah w...

Full description

Saved in:
Bibliographic Details
Main Authors: Syed Abdullah Idid, Syed Arabi, Tengku Azzman, Tengku Siti Aisha
Format: Conference or Workshop Item
Language:English
English
English
Published: 2021
Subjects:
H Social Sciences (General)
JQ715 Politics and Government in Malaysia
P87 Communication. Mass media
Online Access:http://irep.iium.edu.my/91841/1/iCOMS2021%20TRACK%20SESSION%20LIST_23082021.pdf
http://irep.iium.edu.my/91841/2/iCOMS%202021%20PRESENTATION_PARTY%20ATTRIBUTES_Final.pptx
http://irep.iium.edu.my/91841/3/MAIN%20POSTER.pdf
http://irep.iium.edu.my/91841/
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.iium.irep.91841
record_format dspace
spelling my.iium.irep.918412021-09-01T01:08:54Z http://irep.iium.edu.my/91841/ Perceiving party supports and attributes of Perikatan Nasional and Pakatan Harapan Syed Abdullah Idid, Syed Arabi Tengku Azzman, Tengku Siti Aisha H Social Sciences (General) JQ715 Politics and Government in Malaysia P87 Communication. Mass media This study is on how Malaysians perceive the image of two main political parties, namely Pakatan Harapan (PH), the party that formed the government from 2018 to 2020 and Perikatan Nasional (PN), the current governing party. Both are coalition parties. PH is a component party of DAP, PKR and Amanah while Perikatan Nasional houses BERSATU, PAS and STAR. The Pakatan Harapan government in 2018 lost its majority in February 2020 with the withdrawal of BERSATU which, then began the government with support from PAS, GPS, STAR and UMNO. The Yang di-Pertuan Agong appointed Tan Sri Muhyiddin Yassin as the Prime Minister based on the premise that he enjoyed the confidence of members of parliament on March 1, 2020. This study takes the multitude concept of Image in studying two political parties, which departs from the ordinary focus of learning candidates or politicians. Scholars studying candidate Images were keen to know which attributes appeal to which segment of the voters. Some voters may perceive a candidate as religious to be associated with such a character. In contrast, others may prefer the quality of a candidate who is educated or communally aspired. The present study, conducted in July 2020, interviewed some 820 respondents face-to-face nationwide to understand voter perception of the two parties. The questionnaire included questions on political beliefs, media use, and voting behaviour. This presentation will only analyse party attributes. Respondents gave their agreement on a total of 13 party attributes which provided a composite picture of the political party they had in mind. The findings found PN to have a better image than PH, and the difference held was significant. PH had a more favourable impression than PN among the Chinese and Indians, and PN is more favourable among Malays. Generally, Malaysians perceived PN to be championing their cause, willing to listen to problems and had a good set of leaders compared to the same attributes for PH. The Malays perceived PN to be more positive as a party to champion their community and religion, while the Chinese and Indians regarded the same attributes to be more forthcoming from PH. Older adults had a more favourable impression of PN and PH is more favourable among young 2021-08-26 Conference or Workshop Item NonPeerReviewed application/pdf en http://irep.iium.edu.my/91841/1/iCOMS2021%20TRACK%20SESSION%20LIST_23082021.pdf application/pdf en http://irep.iium.edu.my/91841/2/iCOMS%202021%20PRESENTATION_PARTY%20ATTRIBUTES_Final.pptx application/pdf en http://irep.iium.edu.my/91841/3/MAIN%20POSTER.pdf Syed Abdullah Idid, Syed Arabi and Tengku Azzman, Tengku Siti Aisha (2021) Perceiving party supports and attributes of Perikatan Nasional and Pakatan Harapan. In: The 2nd International Conference on Media & Social Sciences, 24-26th August 2021, Virtual. (Unpublished)
institution Universiti Islam Antarabangsa Malaysia
building IIUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider International Islamic University Malaysia
content_source IIUM Repository (IREP)
url_provider http://irep.iium.edu.my/
language English
English
English
topic H Social Sciences (General)
JQ715 Politics and Government in Malaysia
P87 Communication. Mass media
spellingShingle H Social Sciences (General)
JQ715 Politics and Government in Malaysia
P87 Communication. Mass media
Syed Abdullah Idid, Syed Arabi
Tengku Azzman, Tengku Siti Aisha
Perceiving party supports and attributes of Perikatan Nasional and Pakatan Harapan
description This study is on how Malaysians perceive the image of two main political parties, namely Pakatan Harapan (PH), the party that formed the government from 2018 to 2020 and Perikatan Nasional (PN), the current governing party. Both are coalition parties. PH is a component party of DAP, PKR and Amanah while Perikatan Nasional houses BERSATU, PAS and STAR. The Pakatan Harapan government in 2018 lost its majority in February 2020 with the withdrawal of BERSATU which, then began the government with support from PAS, GPS, STAR and UMNO. The Yang di-Pertuan Agong appointed Tan Sri Muhyiddin Yassin as the Prime Minister based on the premise that he enjoyed the confidence of members of parliament on March 1, 2020. This study takes the multitude concept of Image in studying two political parties, which departs from the ordinary focus of learning candidates or politicians. Scholars studying candidate Images were keen to know which attributes appeal to which segment of the voters. Some voters may perceive a candidate as religious to be associated with such a character. In contrast, others may prefer the quality of a candidate who is educated or communally aspired. The present study, conducted in July 2020, interviewed some 820 respondents face-to-face nationwide to understand voter perception of the two parties. The questionnaire included questions on political beliefs, media use, and voting behaviour. This presentation will only analyse party attributes. Respondents gave their agreement on a total of 13 party attributes which provided a composite picture of the political party they had in mind. The findings found PN to have a better image than PH, and the difference held was significant. PH had a more favourable impression than PN among the Chinese and Indians, and PN is more favourable among Malays. Generally, Malaysians perceived PN to be championing their cause, willing to listen to problems and had a good set of leaders compared to the same attributes for PH. The Malays perceived PN to be more positive as a party to champion their community and religion, while the Chinese and Indians regarded the same attributes to be more forthcoming from PH. Older adults had a more favourable impression of PN and PH is more favourable among young
format Conference or Workshop Item
author Syed Abdullah Idid, Syed Arabi
Tengku Azzman, Tengku Siti Aisha
author_facet Syed Abdullah Idid, Syed Arabi
Tengku Azzman, Tengku Siti Aisha
author_sort Syed Abdullah Idid, Syed Arabi
title Perceiving party supports and attributes of Perikatan Nasional and Pakatan Harapan
title_short Perceiving party supports and attributes of Perikatan Nasional and Pakatan Harapan
title_full Perceiving party supports and attributes of Perikatan Nasional and Pakatan Harapan
title_fullStr Perceiving party supports and attributes of Perikatan Nasional and Pakatan Harapan
title_full_unstemmed Perceiving party supports and attributes of Perikatan Nasional and Pakatan Harapan
title_sort perceiving party supports and attributes of perikatan nasional and pakatan harapan
publishDate 2021
url http://irep.iium.edu.my/91841/1/iCOMS2021%20TRACK%20SESSION%20LIST_23082021.pdf
http://irep.iium.edu.my/91841/2/iCOMS%202021%20PRESENTATION_PARTY%20ATTRIBUTES_Final.pptx
http://irep.iium.edu.my/91841/3/MAIN%20POSTER.pdf
http://irep.iium.edu.my/91841/
_version_ 1709667177702883328
score 13.211869

Similar Items