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Tourist satisfaction in aesthetic qualities of islands in East Coast region in Malaysia

This study deals with aesthetic qualities in island tourism on the East Coast of Malaysia. The beauty of the island is undeniable, which the record of tourist arrivals is very encouraging. However, the island's main strengths have yet to be discovered. It is unclear what is the primary aestheti...

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Main Authors: Lokman, Ainun Khadijah, Saad, Mazni
Format: Conference or Workshop Item
Language:English
Published: 2021
Subjects:
GV Recreation Leisure
Online Access:http://irep.iium.edu.my/91521/1/PRESENTATION%20ICLET%202021.pdf
http://irep.iium.edu.my/91521/
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spelling my.iium.irep.915212021-08-15T08:25:18Z http://irep.iium.edu.my/91521/ Tourist satisfaction in aesthetic qualities of islands in East Coast region in Malaysia Lokman, Ainun Khadijah Saad, Mazni GV Recreation Leisure This study deals with aesthetic qualities in island tourism on the East Coast of Malaysia. The beauty of the island is undeniable, which the record of tourist arrivals is very encouraging. However, the island's main strengths have yet to be discovered. It is unclear what is the primary aesthetic qualities contribute to tourist satisfaction. Factors that entice tourists to return must be understood in order for their loyalty to continue to visit. Hence, this study investigates the relationship between aesthetic qualities (cleanliness, scenery, art/architecture, and genuineness) and tourist Satisfaction. This research aims to determine whether aesthetic qualities affect tourist satisfaction in Malaysia's East Coast islands. This study used the questionnaire survey and collected 150 responses (39% response rate) from tourists who had visited any of Malaysia's East Coast islands in the past three years. Through IBM-SPSS version 24, the multiple regression analysis reveals that all aesthetic qualities (cleanliness, scenery, art/architecture, and genuineness) contributed to tourist satisfaction when visiting the East Coast region's islands. The findings aimed to raise public awareness about the importance of the sustainability concept while also benefiting a large number of stakeholders. 2021 Conference or Workshop Item NonPeerReviewed application/pdf en http://irep.iium.edu.my/91521/1/PRESENTATION%20ICLET%202021.pdf Lokman, Ainun Khadijah and Saad, Mazni (2021) Tourist satisfaction in aesthetic qualities of islands in East Coast region in Malaysia. In: 4th International Conference of Languages, Education and Tourism 2021, 28-30 July 2021, ONLINE KULLIYYAH OF LANGUAGES AND MANAGEMENT. (Unpublished)
institution Universiti Islam Antarabangsa Malaysia
building IIUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider International Islamic University Malaysia
content_source IIUM Repository (IREP)
url_provider http://irep.iium.edu.my/
language English
topic GV Recreation Leisure
spellingShingle GV Recreation Leisure
Lokman, Ainun Khadijah
Saad, Mazni
Tourist satisfaction in aesthetic qualities of islands in East Coast region in Malaysia
description This study deals with aesthetic qualities in island tourism on the East Coast of Malaysia. The beauty of the island is undeniable, which the record of tourist arrivals is very encouraging. However, the island's main strengths have yet to be discovered. It is unclear what is the primary aesthetic qualities contribute to tourist satisfaction. Factors that entice tourists to return must be understood in order for their loyalty to continue to visit. Hence, this study investigates the relationship between aesthetic qualities (cleanliness, scenery, art/architecture, and genuineness) and tourist Satisfaction. This research aims to determine whether aesthetic qualities affect tourist satisfaction in Malaysia's East Coast islands. This study used the questionnaire survey and collected 150 responses (39% response rate) from tourists who had visited any of Malaysia's East Coast islands in the past three years. Through IBM-SPSS version 24, the multiple regression analysis reveals that all aesthetic qualities (cleanliness, scenery, art/architecture, and genuineness) contributed to tourist satisfaction when visiting the East Coast region's islands. The findings aimed to raise public awareness about the importance of the sustainability concept while also benefiting a large number of stakeholders.
format Conference or Workshop Item
author Lokman, Ainun Khadijah
Saad, Mazni
author_facet Lokman, Ainun Khadijah
Saad, Mazni
author_sort Lokman, Ainun Khadijah
title Tourist satisfaction in aesthetic qualities of islands in East Coast region in Malaysia
title_short Tourist satisfaction in aesthetic qualities of islands in East Coast region in Malaysia
title_full Tourist satisfaction in aesthetic qualities of islands in East Coast region in Malaysia
title_fullStr Tourist satisfaction in aesthetic qualities of islands in East Coast region in Malaysia
title_full_unstemmed Tourist satisfaction in aesthetic qualities of islands in East Coast region in Malaysia
title_sort tourist satisfaction in aesthetic qualities of islands in east coast region in malaysia
publishDate 2021
url http://irep.iium.edu.my/91521/1/PRESENTATION%20ICLET%202021.pdf
http://irep.iium.edu.my/91521/
_version_ 1709667157999091712
score 13.211869

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