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Consumer Acceptance of Nutritional Dates Seed Innovation for a New Ice Cream Flavor in Malaysia

Date fruit is a type of fruit grown mainly in the eastern region. Favorable research findings on date nutritional value have led to dates becoming one of the well-known fruits consumed by many people in the world. In general, people only consume the date flesh but throw the seed as waste. Recent stu...

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Main Authors: Mahmod, Razmah, Saad, Mazni, Mashahadi, Faizah, Mohd Sayuti, Nazura
Format: Conference or Workshop Item
Language:English
English
Published: 2021
Subjects:
HF Commerce
Online Access:http://irep.iium.edu.my/91085/1/2_Certificate%20of%20Participation.pdf
http://irep.iium.edu.my/91085/2/Best%20Paper%20Award.pdf
http://irep.iium.edu.my/91085/
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spelling my.iium.irep.910852021-08-03T05:33:23Z http://irep.iium.edu.my/91085/ Consumer Acceptance of Nutritional Dates Seed Innovation for a New Ice Cream Flavor in Malaysia Mahmod, Razmah Saad, Mazni Mashahadi, Faizah Mohd Sayuti, Nazura HF Commerce Date fruit is a type of fruit grown mainly in the eastern region. Favorable research findings on date nutritional value have led to dates becoming one of the well-known fruits consumed by many people in the world. In general, people only consume the date flesh but throw the seed as waste. Recent studies have indicated the existence of nutritional benefits in date seed with potential health benefits for a human being. In relation to the promotion of green environment, this study is conducted to examine consumer acceptance towards the innovation of nutritional food by using dates seed powder as the main ingredient in producing ice-cream in Malaysia and to determine the nutrient content in the dates seed ice-cream mixture. The survey questions were adapted from Nielsen Global New Product Innovation Survey, Q1 2015 which have been distributed through the application of Google form. There were 301 respondents chosen randomly and the findings from the survey stated 94% of the respondents agreed that dates seed ice cream is an innovative food with nutritional value whereby 84.7% of the respondents are interested to buy the ice-cream if it is available in the market. The descriptive analysis indicated that the respondents accepted dates seeds ice-cream as a new flavor of ice-cream with nutritional benefits. In determining the nutrients content of the dates seed in the ice-cream mixture, the ice-cream sample was sent for chemical analysis in August 2018 at the laboratory of SIRIM QAS. The findings showed that the dates seeds ice-cream has high nutrients contents and high calories value and can be treated as a substitute for coffee since it contains no caffeine. 2021-07-12 Conference or Workshop Item PeerReviewed application/pdf en http://irep.iium.edu.my/91085/1/2_Certificate%20of%20Participation.pdf application/pdf en http://irep.iium.edu.my/91085/2/Best%20Paper%20Award.pdf Mahmod, Razmah and Saad, Mazni and Mashahadi, Faizah and Mohd Sayuti, Nazura (2021) Consumer Acceptance of Nutritional Dates Seed Innovation for a New Ice Cream Flavor in Malaysia. In: 1st International Conference on Business Innovation, Entrepreneurship and Technology (ICOBET) 2021, 12 - 13 July 2021, online. (In Press)
institution Universiti Islam Antarabangsa Malaysia
building IIUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider International Islamic University Malaysia
content_source IIUM Repository (IREP)
url_provider http://irep.iium.edu.my/
language English
English
topic HF Commerce
spellingShingle HF Commerce
Mahmod, Razmah
Saad, Mazni
Mashahadi, Faizah
Mohd Sayuti, Nazura
Consumer Acceptance of Nutritional Dates Seed Innovation for a New Ice Cream Flavor in Malaysia
description Date fruit is a type of fruit grown mainly in the eastern region. Favorable research findings on date nutritional value have led to dates becoming one of the well-known fruits consumed by many people in the world. In general, people only consume the date flesh but throw the seed as waste. Recent studies have indicated the existence of nutritional benefits in date seed with potential health benefits for a human being. In relation to the promotion of green environment, this study is conducted to examine consumer acceptance towards the innovation of nutritional food by using dates seed powder as the main ingredient in producing ice-cream in Malaysia and to determine the nutrient content in the dates seed ice-cream mixture. The survey questions were adapted from Nielsen Global New Product Innovation Survey, Q1 2015 which have been distributed through the application of Google form. There were 301 respondents chosen randomly and the findings from the survey stated 94% of the respondents agreed that dates seed ice cream is an innovative food with nutritional value whereby 84.7% of the respondents are interested to buy the ice-cream if it is available in the market. The descriptive analysis indicated that the respondents accepted dates seeds ice-cream as a new flavor of ice-cream with nutritional benefits. In determining the nutrients content of the dates seed in the ice-cream mixture, the ice-cream sample was sent for chemical analysis in August 2018 at the laboratory of SIRIM QAS. The findings showed that the dates seeds ice-cream has high nutrients contents and high calories value and can be treated as a substitute for coffee since it contains no caffeine.
format Conference or Workshop Item
author Mahmod, Razmah
Saad, Mazni
Mashahadi, Faizah
Mohd Sayuti, Nazura
author_facet Mahmod, Razmah
Saad, Mazni
Mashahadi, Faizah
Mohd Sayuti, Nazura
author_sort Mahmod, Razmah
title Consumer Acceptance of Nutritional Dates Seed Innovation for a New Ice Cream Flavor in Malaysia
title_short Consumer Acceptance of Nutritional Dates Seed Innovation for a New Ice Cream Flavor in Malaysia
title_full Consumer Acceptance of Nutritional Dates Seed Innovation for a New Ice Cream Flavor in Malaysia
title_fullStr Consumer Acceptance of Nutritional Dates Seed Innovation for a New Ice Cream Flavor in Malaysia
title_full_unstemmed Consumer Acceptance of Nutritional Dates Seed Innovation for a New Ice Cream Flavor in Malaysia
title_sort consumer acceptance of nutritional dates seed innovation for a new ice cream flavor in malaysia
publishDate 2021
url http://irep.iium.edu.my/91085/1/2_Certificate%20of%20Participation.pdf
http://irep.iium.edu.my/91085/2/Best%20Paper%20Award.pdf
http://irep.iium.edu.my/91085/
_version_ 1707765671660617728
score 13.211869

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