Critical determinants of box office success for the Malaysian film industry
The study seeks to identify the factors that contribute to the box office success of Malaysian films. Data on 316 films were collected from the National Film Development Corporation, Malaysia. Multiple regression and selected non-parametric tests were performed on the data. The findings suggest that...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English English |
| Published: |
Inderscience Publishers
2021
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/90997/7/90997_Critical%20determinants%20of%20box%20office%20success%20for%20the%20Malaysian%20film%20industry_SCOPUS.pdf http://irep.iium.edu.my/90997/8/90997_Critical%20determinants%20of%20box%20office%20success%20for%20the%20Malaysian%20film%20industry.pdf http://irep.iium.edu.my/90997/ https://www.inderscience.com/info/inarticle.php?artid=115990 https://doi.org/10.1504/IJBSR.2021.115990 |
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http://irep.iium.edu.my/90997/7/90997_Critical%20determinants%20of%20box%20office%20success%20for%20the%20Malaysian%20film%20industry_SCOPUS.pdfhttp://irep.iium.edu.my/90997/8/90997_Critical%20determinants%20of%20box%20office%20success%20for%20the%20Malaysian%20film%20industry.pdf
http://irep.iium.edu.my/90997/
https://www.inderscience.com/info/inarticle.php?artid=115990
https://doi.org/10.1504/IJBSR.2021.115990