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Influencing factors for Malaysian Muslim women consumers in purchasing of non-certified halal international brand makeup products in Mid Valley Megamall Kuala Lumpur

Malaysia is expected to witness a greater demand for halal products due to increasing awareness of Islamic practices among the citizen. Malaysian Muslim women consumers spend more on cosmetics especially on those makeup products by international brands. For a Muslim, it is an obligatory to practice...

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Main Authors: Idris, Nor Awanis, Jamaludin, Mohammad Aizat, Hazahari, Noor Yuslida, Kartika, Betania
Format: Article
Language:English
Published: HH Publisher 2020
Subjects:
BP169 Works against Islam and the Qur'an
BP173.75 Islam and economics
HC79 Special topics. Including air pollution, consumer demands,famines, flow of fund etc
HF5437 Purchasing. Selling. Sales personnel. Sales executives
Online Access:http://irep.iium.edu.my/87615/1/87615_Influencing%20factors%20for%20Malaysian%20Muslim%20women.pdf
http://irep.iium.edu.my/87615/
https://journals.hh-publisher.com/index.php/JHIS/article/view/97/200
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spelling my.iium.irep.876152021-01-12T04:39:52Z http://irep.iium.edu.my/87615/ Influencing factors for Malaysian Muslim women consumers in purchasing of non-certified halal international brand makeup products in Mid Valley Megamall Kuala Lumpur Idris, Nor Awanis Jamaludin, Mohammad Aizat Hazahari, Noor Yuslida Kartika, Betania BP169 Works against Islam and the Qur'an BP173.75 Islam and economics HC79 Special topics. Including air pollution, consumer demands,famines, flow of fund etc HF5437 Purchasing. Selling. Sales personnel. Sales executives Malaysia is expected to witness a greater demand for halal products due to increasing awareness of Islamic practices among the citizen. Malaysian Muslim women consumers spend more on cosmetics especially on those makeup products by international brands. For a Muslim, it is an obligatory to practice using only halal cosmetics for makeup products. Unfortunately, the halal awareness of non-food (cosmetics) is lacking among the consumers as compared to food products. This reason being that food is considered as consumable goods, while cosmetic is to be used on face and body; for external application and nothing internal. The main issue surrounding this strict practice (makeup products on face and body) concerns on the source of ingredients, either from halal or haram source. Ingredients sourced from haram materials will nullify the daily prayers of a Muslim. A study has shown that the customer’s intent to purchase cosmetic with non-certified halal is without a doubt if the halal products are not made available in the market. This eventuates to the infrequent use of halal logo by companies that produce makeup products and existing incidents of fraudulent pertaining to the halal logo in the market. Thus, the purpose of this study is to identify the factor influencing Malaysian Muslim women in purchasing of non-certified halal international brand makeup products. This study applied a qualitative approach based on library study and face-to-face interview with 20 Malaysian Muslim women consumers. The interview was recorded, transcribed, and applied to a content analysis. As a result, the findings demonstrated that the factor influencing Malaysian Muslim women in purchasing of non-certified halal international brand makeup products are divided into two, which are the (i) internal and (ii) external factors. Internal factors include quality, trust, brand, loyalty, price, effectiveness, safety, confidence, variety, and ingredients while external factors derived from the influencers such as makeup artists, internet celebrity, public figures, well-known entrepreneurs, bloggers, and Instagram-famous figure. HH Publisher 2020-10-22 Article PeerReviewed application/pdf en http://irep.iium.edu.my/87615/1/87615_Influencing%20factors%20for%20Malaysian%20Muslim%20women.pdf Idris, Nor Awanis and Jamaludin, Mohammad Aizat and Hazahari, Noor Yuslida and Kartika, Betania (2020) Influencing factors for Malaysian Muslim women consumers in purchasing of non-certified halal international brand makeup products in Mid Valley Megamall Kuala Lumpur. Journal of Halal Industry and Services, 3 (1). pp. 1-13. E-ISSN 2637-0891 https://journals.hh-publisher.com/index.php/JHIS/article/view/97/200 10.36877/jhis.a0000117
institution Universiti Islam Antarabangsa Malaysia
building IIUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider International Islamic University Malaysia
content_source IIUM Repository (IREP)
url_provider http://irep.iium.edu.my/
language English
topic BP169 Works against Islam and the Qur'an
BP173.75 Islam and economics
HC79 Special topics. Including air pollution, consumer demands,famines, flow of fund etc
HF5437 Purchasing. Selling. Sales personnel. Sales executives
spellingShingle BP169 Works against Islam and the Qur'an
BP173.75 Islam and economics
HC79 Special topics. Including air pollution, consumer demands,famines, flow of fund etc
HF5437 Purchasing. Selling. Sales personnel. Sales executives
Idris, Nor Awanis
Jamaludin, Mohammad Aizat
Hazahari, Noor Yuslida
Kartika, Betania
Influencing factors for Malaysian Muslim women consumers in purchasing of non-certified halal international brand makeup products in Mid Valley Megamall Kuala Lumpur
description Malaysia is expected to witness a greater demand for halal products due to increasing awareness of Islamic practices among the citizen. Malaysian Muslim women consumers spend more on cosmetics especially on those makeup products by international brands. For a Muslim, it is an obligatory to practice using only halal cosmetics for makeup products. Unfortunately, the halal awareness of non-food (cosmetics) is lacking among the consumers as compared to food products. This reason being that food is considered as consumable goods, while cosmetic is to be used on face and body; for external application and nothing internal. The main issue surrounding this strict practice (makeup products on face and body) concerns on the source of ingredients, either from halal or haram source. Ingredients sourced from haram materials will nullify the daily prayers of a Muslim. A study has shown that the customer’s intent to purchase cosmetic with non-certified halal is without a doubt if the halal products are not made available in the market. This eventuates to the infrequent use of halal logo by companies that produce makeup products and existing incidents of fraudulent pertaining to the halal logo in the market. Thus, the purpose of this study is to identify the factor influencing Malaysian Muslim women in purchasing of non-certified halal international brand makeup products. This study applied a qualitative approach based on library study and face-to-face interview with 20 Malaysian Muslim women consumers. The interview was recorded, transcribed, and applied to a content analysis. As a result, the findings demonstrated that the factor influencing Malaysian Muslim women in purchasing of non-certified halal international brand makeup products are divided into two, which are the (i) internal and (ii) external factors. Internal factors include quality, trust, brand, loyalty, price, effectiveness, safety, confidence, variety, and ingredients while external factors derived from the influencers such as makeup artists, internet celebrity, public figures, well-known entrepreneurs, bloggers, and Instagram-famous figure.
format Article
author Idris, Nor Awanis
Jamaludin, Mohammad Aizat
Hazahari, Noor Yuslida
Kartika, Betania
author_facet Idris, Nor Awanis
Jamaludin, Mohammad Aizat
Hazahari, Noor Yuslida
Kartika, Betania
author_sort Idris, Nor Awanis
title Influencing factors for Malaysian Muslim women consumers in purchasing of non-certified halal international brand makeup products in Mid Valley Megamall Kuala Lumpur
title_short Influencing factors for Malaysian Muslim women consumers in purchasing of non-certified halal international brand makeup products in Mid Valley Megamall Kuala Lumpur
title_full Influencing factors for Malaysian Muslim women consumers in purchasing of non-certified halal international brand makeup products in Mid Valley Megamall Kuala Lumpur
title_fullStr Influencing factors for Malaysian Muslim women consumers in purchasing of non-certified halal international brand makeup products in Mid Valley Megamall Kuala Lumpur
title_full_unstemmed Influencing factors for Malaysian Muslim women consumers in purchasing of non-certified halal international brand makeup products in Mid Valley Megamall Kuala Lumpur
title_sort influencing factors for malaysian muslim women consumers in purchasing of non-certified halal international brand makeup products in mid valley megamall kuala lumpur
publisher HH Publisher
publishDate 2020
url http://irep.iium.edu.my/87615/1/87615_Influencing%20factors%20for%20Malaysian%20Muslim%20women.pdf
http://irep.iium.edu.my/87615/
https://journals.hh-publisher.com/index.php/JHIS/article/view/97/200
_version_ 1690370758086230016
score 13.211869

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