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The influences of Korean wave among young adult Malay muslim women

The Korean wave is a reflection of the South Korean cultural economy in terms of music, movies, dramas, television shows, games, and food. It has a great influence, especially on the lifestyles of young adult Malay Muslim women. As such, this study tries to explore the answers to the following quest...

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Main Authors: Khalid, Noor Khairin Nawwarah, Wok, Saodah
Format: Article
Language:English
Published: Universiti Putra Malaysia (UPM) Press 2020
Subjects:
H61.8 Communication of information
Online Access:http://irep.iium.edu.my/87531/8/87531_The%20influences%20of%20Korean%20wave%20among%20young%20adult%20Malay%20muslim%20women.pdf
http://irep.iium.edu.my/87531/
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http://journalfbmk.upm.edu.my/ojs/index.php/ajac/article/view/378
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spelling my.iium.irep.875312021-01-07T07:16:55Z http://irep.iium.edu.my/87531/ The influences of Korean wave among young adult Malay muslim women Khalid, Noor Khairin Nawwarah Wok, Saodah H61.8 Communication of information The Korean wave is a reflection of the South Korean cultural economy in terms of music, movies, dramas, television shows, games, and food. It has a great influence, especially on the lifestyles of young adult Malay Muslim women. As such, this study tries to explore the answers to the following questions: (1) What types of media are used by young adult Malay Muslim women with regard to the Korean wave? (2) How do young adult Malay Muslim women perceive the Korean wave? (3) How does the Korean wave influence young adult Malay Muslim women audiences?, and (4) What are the strategies used by young adult Malay Muslim women to adhere to Islamic teachings while embracing the Korean wave? This study tested the cultivation theory as a powerful media effect theory. It employed a qualitative research design with the semi-structured in-depth interview method involving 12 young adult Malay Muslim women respondents. Four major themes were identified from the transcribed data: (1) media exposure towards the Korean wave; (2) perceptions towards the Korean wave; (3) influences of the Korean wave; and (4) strategies for adopting the Korean wave together with Islamic rules. Young Malay Muslim females mainly use Internet websites, social media applications, and stream media for Korean wave information. They perceived that the Korean wave is beneficial, as it focuses on respecting elders and seniors, with fresh themes and realistic lifestyles. They are influenced more by the language intonation, beauty and fashion, Korean foods than the negative influences of the Korean wave. As Muslims, the Malay females do exercise self-control and are moderate in their lifestyles. Universiti Putra Malaysia (UPM) Press 2020-12-31 Article PeerReviewed application/pdf en http://irep.iium.edu.my/87531/8/87531_The%20influences%20of%20Korean%20wave%20among%20young%20adult%20Malay%20muslim%20women.pdf Khalid, Noor Khairin Nawwarah and Wok, Saodah (2020) The influences of Korean wave among young adult Malay muslim women. Asian Journal of Applied Communication, 9 (2). pp. 370-390. E-ISSN 2682-7506 http: upm.edu.my http://journalfbmk.upm.edu.my/ojs/index.php/ajac/article/view/378
institution Universiti Islam Antarabangsa Malaysia
building IIUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider International Islamic University Malaysia
content_source IIUM Repository (IREP)
url_provider http://irep.iium.edu.my/
language English
topic H61.8 Communication of information
spellingShingle H61.8 Communication of information
Khalid, Noor Khairin Nawwarah
Wok, Saodah
The influences of Korean wave among young adult Malay muslim women
description The Korean wave is a reflection of the South Korean cultural economy in terms of music, movies, dramas, television shows, games, and food. It has a great influence, especially on the lifestyles of young adult Malay Muslim women. As such, this study tries to explore the answers to the following questions: (1) What types of media are used by young adult Malay Muslim women with regard to the Korean wave? (2) How do young adult Malay Muslim women perceive the Korean wave? (3) How does the Korean wave influence young adult Malay Muslim women audiences?, and (4) What are the strategies used by young adult Malay Muslim women to adhere to Islamic teachings while embracing the Korean wave? This study tested the cultivation theory as a powerful media effect theory. It employed a qualitative research design with the semi-structured in-depth interview method involving 12 young adult Malay Muslim women respondents. Four major themes were identified from the transcribed data: (1) media exposure towards the Korean wave; (2) perceptions towards the Korean wave; (3) influences of the Korean wave; and (4) strategies for adopting the Korean wave together with Islamic rules. Young Malay Muslim females mainly use Internet websites, social media applications, and stream media for Korean wave information. They perceived that the Korean wave is beneficial, as it focuses on respecting elders and seniors, with fresh themes and realistic lifestyles. They are influenced more by the language intonation, beauty and fashion, Korean foods than the negative influences of the Korean wave. As Muslims, the Malay females do exercise self-control and are moderate in their lifestyles.
format Article
author Khalid, Noor Khairin Nawwarah
Wok, Saodah
author_facet Khalid, Noor Khairin Nawwarah
Wok, Saodah
author_sort Khalid, Noor Khairin Nawwarah
title The influences of Korean wave among young adult Malay muslim women
title_short The influences of Korean wave among young adult Malay muslim women
title_full The influences of Korean wave among young adult Malay muslim women
title_fullStr The influences of Korean wave among young adult Malay muslim women
title_full_unstemmed The influences of Korean wave among young adult Malay muslim women
title_sort influences of korean wave among young adult malay muslim women
publisher Universiti Putra Malaysia (UPM) Press
publishDate 2020
url http://irep.iium.edu.my/87531/8/87531_The%20influences%20of%20Korean%20wave%20among%20young%20adult%20Malay%20muslim%20women.pdf
http://irep.iium.edu.my/87531/
http: upm.edu.my
http://journalfbmk.upm.edu.my/ojs/index.php/ajac/article/view/378
_version_ 1688547795741442048
score 13.211869

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