Analysing the factors affecting the purchasing decision over Malaysian batik products
Malaysian batik is a highly purchased handicraft in comparison to other handicraft products. There has been a scarcity of previous studies in addressing the factors affecting the purchasing decision over the traditional textile, which is batik. Hence, this study aims to analyse the factors that affe...
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| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2020
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/87195/1/PAPER%20BATIK%20ISOT2020%20%281%291.pdf http://irep.iium.edu.my/87195/ |
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