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The mediating effect of attitude on the relationships between Whatsapp usage, knowledge and behavioral impact

With millions of users worldwide, WhatsApp has truly become an outstanding and one of the quickest developing information exchange platforms that the modern world has ever seen. The application offers many useful features to people all around the world. More specifically, its use has remarkably chan...

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Main Authors: Haque, Md Saydul, Wok, Saodah
Format: Article
Language:English
Published: Global Academic Excellence (M) Sdn. Bhd. 2020
Subjects:
H61.8 Communication of information
T10.5 Communication of technical information
Online Access:http://irep.iium.edu.my/86421/1/86421_The%20mediating%20effect%20of%20attitude%20on%20the%20relationships.pdf
http://irep.iium.edu.my/86421/
http://www.ijlgc.com/PDF/IJLGC-2020-21-12-14.pdf
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spelling my.iium.irep.864212020-12-18T07:49:26Z http://irep.iium.edu.my/86421/ The mediating effect of attitude on the relationships between Whatsapp usage, knowledge and behavioral impact Haque, Md Saydul Wok, Saodah H61.8 Communication of information T10.5 Communication of technical information With millions of users worldwide, WhatsApp has truly become an outstanding and one of the quickest developing information exchange platforms that the modern world has ever seen. The application offers many useful features to people all around the world. More specifically, its use has remarkably changed how lecturers and students communicate and share information. With this in mind, this study attempts to investigate the effect of WhatsApp usage in a tertiary educational institution in Malaysia. The specific objectives of the study are to determine the level of usage, attitude, knowledge, and behavioral impact of WhatsApp communication; to analyze the relationships between behavioral impact, usage, knowledge, and attitude in using WhatsApp communication; and to test the mediating effect of attitude on the relationships between WhatsApp usage, knowledge, and behavioral impact. The underlying theory used in this study is media richness theory. The study employed the quantitative research design with the survey method and online questionnaire as the research instrument for data collection. A total of 161 respondents from International Islamic University Malaysia (IIUM) participated in the study. The results revealed a high level of WhatsApp usage, a positive attitude, high knowledge, and a positive behavioral impact of WhatsApp communication among IIUM postgraduate students. Attitude partially mediated the relationships of WhatsApp usage and knowledge with behavioral impact. Global Academic Excellence (M) Sdn. Bhd. 2020-12-14 Article PeerReviewed application/pdf en http://irep.iium.edu.my/86421/1/86421_The%20mediating%20effect%20of%20attitude%20on%20the%20relationships.pdf Haque, Md Saydul and Wok, Saodah (2020) The mediating effect of attitude on the relationships between Whatsapp usage, knowledge and behavioral impact. International Journal of Law, Government and Communication (IJLGC), 5 (21). pp. 160-181. E-ISSN 0128-1763 http://www.ijlgc.com/PDF/IJLGC-2020-21-12-14.pdf 1035631/IJLGC.5210012
institution Universiti Islam Antarabangsa Malaysia
building IIUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider International Islamic University Malaysia
content_source IIUM Repository (IREP)
url_provider http://irep.iium.edu.my/
language English
topic H61.8 Communication of information
T10.5 Communication of technical information
spellingShingle H61.8 Communication of information
T10.5 Communication of technical information
Haque, Md Saydul
Wok, Saodah
The mediating effect of attitude on the relationships between Whatsapp usage, knowledge and behavioral impact
description With millions of users worldwide, WhatsApp has truly become an outstanding and one of the quickest developing information exchange platforms that the modern world has ever seen. The application offers many useful features to people all around the world. More specifically, its use has remarkably changed how lecturers and students communicate and share information. With this in mind, this study attempts to investigate the effect of WhatsApp usage in a tertiary educational institution in Malaysia. The specific objectives of the study are to determine the level of usage, attitude, knowledge, and behavioral impact of WhatsApp communication; to analyze the relationships between behavioral impact, usage, knowledge, and attitude in using WhatsApp communication; and to test the mediating effect of attitude on the relationships between WhatsApp usage, knowledge, and behavioral impact. The underlying theory used in this study is media richness theory. The study employed the quantitative research design with the survey method and online questionnaire as the research instrument for data collection. A total of 161 respondents from International Islamic University Malaysia (IIUM) participated in the study. The results revealed a high level of WhatsApp usage, a positive attitude, high knowledge, and a positive behavioral impact of WhatsApp communication among IIUM postgraduate students. Attitude partially mediated the relationships of WhatsApp usage and knowledge with behavioral impact.
format Article
author Haque, Md Saydul
Wok, Saodah
author_facet Haque, Md Saydul
Wok, Saodah
author_sort Haque, Md Saydul
title The mediating effect of attitude on the relationships between Whatsapp usage, knowledge and behavioral impact
title_short The mediating effect of attitude on the relationships between Whatsapp usage, knowledge and behavioral impact
title_full The mediating effect of attitude on the relationships between Whatsapp usage, knowledge and behavioral impact
title_fullStr The mediating effect of attitude on the relationships between Whatsapp usage, knowledge and behavioral impact
title_full_unstemmed The mediating effect of attitude on the relationships between Whatsapp usage, knowledge and behavioral impact
title_sort mediating effect of attitude on the relationships between whatsapp usage, knowledge and behavioral impact
publisher Global Academic Excellence (M) Sdn. Bhd.
publishDate 2020
url http://irep.iium.edu.my/86421/1/86421_The%20mediating%20effect%20of%20attitude%20on%20the%20relationships.pdf
http://irep.iium.edu.my/86421/
http://www.ijlgc.com/PDF/IJLGC-2020-21-12-14.pdf
_version_ 1687393158499926016
score 13.211869

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