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A consumer perspective of the circular economy: an empirical investigation through structural equation modelling

The growing concerns about environmental decimation have given rise to a new approach called “The Circular Economy”, with the focus on introducing innovative and new methods of responsible production, consumption, and disposal. This is also aligned with the United Nations Sustainable Development Goa...

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Main Author: Jan, Muhammad Tahir
Format: Conference or Workshop Item
Language:English
English
Published: 2020
Subjects:
H Social Sciences (General)
HG Finance
Online Access:http://irep.iium.edu.my/86182/7/Tentative.pdf
http://irep.iium.edu.my/86182/8/86182_A%20consumer%20perspective%20of%20the%20circular%20economy.pdf
http://irep.iium.edu.my/86182/
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spelling my.iium.irep.861822021-11-10T07:37:27Z http://irep.iium.edu.my/86182/ A consumer perspective of the circular economy: an empirical investigation through structural equation modelling Jan, Muhammad Tahir H Social Sciences (General) HG Finance The growing concerns about environmental decimation have given rise to a new approach called “The Circular Economy”, with the focus on introducing innovative and new methods of responsible production, consumption, and disposal. This is also aligned with the United Nations Sustainable Development Goals (UN SDG), particularly goal number twelfth where the focus is on responsible production and consumption. In marketing, there is only a limited number of studies conducted to explore and investigate the circular economy from a marketing perceptive. The present study, therefore, attempts to investigate some inevitable factors of circular economy with their impact on consumer behaviour. More specifically, five important factors (convenience/ availability, cost/ financial incentive, environmental impact, brand image/ design, and customer services/ supportive relationships) are extracted from the literature to examine their effect on consumer behaviour. For this purpose, data were collected from 311 consumers of circular products. Complex statistical techniques like exploratory factor analysis and structural equation modelling with confirmatory factor analysis and hypotheses testing were used to analyse the data. The findings revealed that convenience/ availability, cost/ financial inventive, and environmental impact are the most influential factors followed by customer service/ supportive relationships and brand image/ design. These findings will help policy-makers devise strategies that are not only sustainable and aligned with the philosophy of circular economy but will also ensure positive consumer behaviour. 2020-02-05 Conference or Workshop Item NonPeerReviewed application/pdf en http://irep.iium.edu.my/86182/7/Tentative.pdf application/pdf en http://irep.iium.edu.my/86182/8/86182_A%20consumer%20perspective%20of%20the%20circular%20economy.pdf Jan, Muhammad Tahir (2020) A consumer perspective of the circular economy: an empirical investigation through structural equation modelling. In: 12th International Conference on Islamic Economics and Finance, 5 - 6 Feb 2020, Qatar. (Unpublished)
institution Universiti Islam Antarabangsa Malaysia
building IIUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider International Islamic University Malaysia
content_source IIUM Repository (IREP)
url_provider http://irep.iium.edu.my/
language English
English
topic H Social Sciences (General)
HG Finance
spellingShingle H Social Sciences (General)
HG Finance
Jan, Muhammad Tahir
A consumer perspective of the circular economy: an empirical investigation through structural equation modelling
description The growing concerns about environmental decimation have given rise to a new approach called “The Circular Economy”, with the focus on introducing innovative and new methods of responsible production, consumption, and disposal. This is also aligned with the United Nations Sustainable Development Goals (UN SDG), particularly goal number twelfth where the focus is on responsible production and consumption. In marketing, there is only a limited number of studies conducted to explore and investigate the circular economy from a marketing perceptive. The present study, therefore, attempts to investigate some inevitable factors of circular economy with their impact on consumer behaviour. More specifically, five important factors (convenience/ availability, cost/ financial incentive, environmental impact, brand image/ design, and customer services/ supportive relationships) are extracted from the literature to examine their effect on consumer behaviour. For this purpose, data were collected from 311 consumers of circular products. Complex statistical techniques like exploratory factor analysis and structural equation modelling with confirmatory factor analysis and hypotheses testing were used to analyse the data. The findings revealed that convenience/ availability, cost/ financial inventive, and environmental impact are the most influential factors followed by customer service/ supportive relationships and brand image/ design. These findings will help policy-makers devise strategies that are not only sustainable and aligned with the philosophy of circular economy but will also ensure positive consumer behaviour.
format Conference or Workshop Item
author Jan, Muhammad Tahir
author_facet Jan, Muhammad Tahir
author_sort Jan, Muhammad Tahir
title A consumer perspective of the circular economy: an empirical investigation through structural equation modelling
title_short A consumer perspective of the circular economy: an empirical investigation through structural equation modelling
title_full A consumer perspective of the circular economy: an empirical investigation through structural equation modelling
title_fullStr A consumer perspective of the circular economy: an empirical investigation through structural equation modelling
title_full_unstemmed A consumer perspective of the circular economy: an empirical investigation through structural equation modelling
title_sort consumer perspective of the circular economy: an empirical investigation through structural equation modelling
publishDate 2020
url http://irep.iium.edu.my/86182/7/Tentative.pdf
http://irep.iium.edu.my/86182/8/86182_A%20consumer%20perspective%20of%20the%20circular%20economy.pdf
http://irep.iium.edu.my/86182/
_version_ 1717092993063714816
score 13.211869

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