Is your purchase intention influenced by irrational factors? an investigation of fashion industry
This research paper mainly aims to identify and analyse irrational factors that impact consumers’ purchase intention, especially in the fashion industry. The data for this study were collected from 205 consumers of various nationalities via an online self-administered questionnaire. The acquired dat...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Management University of Warsaw
2020
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/86181/7/86181_Is%20Your%20Purchase%20Intention%20Influenced.pdf http://irep.iium.edu.my/86181/ http://www.wz.uw.edu.pl/portaleFiles/5708-journal-of-m/no_11/JMCBEM_2(11)-2020_Tahir_Jan_et_al..pdf |
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