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The university of the future in the digital era: digital entrepreneurship education for B40 community in Thailand

Thailand is a country that has very low unemployment when compared to others; it looks good in the big picture but terrible when zooming in. The rural places are most suffering due to lack of education people forced to do any jobs regardless of income or sustainability, and this for themselves not t...

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Main Authors: Naknawa, Manus, Ahmad Dahlan, Abdul Rahman
Format: Article
Language:English
Published: Research Publish Journals 2020
Subjects:
T58.6 Management information systems
Online Access:http://irep.iium.edu.my/85935/7/85935_The%20university%20of%20the%20future%20in%20the%20digital%20era.pdf
http://irep.iium.edu.my/85935/
https://researchpublish.com/issue/IJCSITR/Issue-2-April-2020-June-2020
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spelling my.iium.irep.859352020-12-09T09:01:13Z http://irep.iium.edu.my/85935/ The university of the future in the digital era: digital entrepreneurship education for B40 community in Thailand Naknawa, Manus Ahmad Dahlan, Abdul Rahman T58.6 Management information systems Thailand is a country that has very low unemployment when compared to others; it looks good in the big picture but terrible when zooming in. The rural places are most suffering due to lack of education people forced to do any jobs regardless of income or sustainability, and this for themselves not talking about their family from statistics World Bank poverty rate was increasing in 2018. Therefore, provide them with knowledge and skill about being good entrepreneurship is essential to develop and sustain community and (excellent) job opportunities. This paper offers a validated conceptual Malaysian UotF business model. The value proposition of the conceptual business model is to enhance the wellbeing of the B40 community in Thailand through humanizing digital entrepreneurship education activities and harnessing digital capability. The design and system thinking approach has been adopted in this paper to address the wellbeing issues of the B40 community in Thailand through understanding their need, and then followed by building conceptual business models using modeling tools, i.e., Business model canvas (BMC) and Value proposition design canvas (VPC). The approach includes conducting a literature review and interviews for understanding the needs, challenges, and critical problems, formulating and ideating initial business model options in solving the issues, and validation of the initial business model by interviewing the various customer segments. Research Publish Journals 2020-06 Article PeerReviewed application/pdf en http://irep.iium.edu.my/85935/7/85935_The%20university%20of%20the%20future%20in%20the%20digital%20era.pdf Naknawa, Manus and Ahmad Dahlan, Abdul Rahman (2020) The university of the future in the digital era: digital entrepreneurship education for B40 community in Thailand. International Journal of Computer Science and Information Technology Research, 8 (2). pp. 53-61. ISSN 2348-1196 E-ISSN 2348-120X https://researchpublish.com/issue/IJCSITR/Issue-2-April-2020-June-2020
institution Universiti Islam Antarabangsa Malaysia
building IIUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider International Islamic University Malaysia
content_source IIUM Repository (IREP)
url_provider http://irep.iium.edu.my/
language English
topic T58.6 Management information systems
spellingShingle T58.6 Management information systems
Naknawa, Manus
Ahmad Dahlan, Abdul Rahman
The university of the future in the digital era: digital entrepreneurship education for B40 community in Thailand
description Thailand is a country that has very low unemployment when compared to others; it looks good in the big picture but terrible when zooming in. The rural places are most suffering due to lack of education people forced to do any jobs regardless of income or sustainability, and this for themselves not talking about their family from statistics World Bank poverty rate was increasing in 2018. Therefore, provide them with knowledge and skill about being good entrepreneurship is essential to develop and sustain community and (excellent) job opportunities. This paper offers a validated conceptual Malaysian UotF business model. The value proposition of the conceptual business model is to enhance the wellbeing of the B40 community in Thailand through humanizing digital entrepreneurship education activities and harnessing digital capability. The design and system thinking approach has been adopted in this paper to address the wellbeing issues of the B40 community in Thailand through understanding their need, and then followed by building conceptual business models using modeling tools, i.e., Business model canvas (BMC) and Value proposition design canvas (VPC). The approach includes conducting a literature review and interviews for understanding the needs, challenges, and critical problems, formulating and ideating initial business model options in solving the issues, and validation of the initial business model by interviewing the various customer segments.
format Article
author Naknawa, Manus
Ahmad Dahlan, Abdul Rahman
author_facet Naknawa, Manus
Ahmad Dahlan, Abdul Rahman
author_sort Naknawa, Manus
title The university of the future in the digital era: digital entrepreneurship education for B40 community in Thailand
title_short The university of the future in the digital era: digital entrepreneurship education for B40 community in Thailand
title_full The university of the future in the digital era: digital entrepreneurship education for B40 community in Thailand
title_fullStr The university of the future in the digital era: digital entrepreneurship education for B40 community in Thailand
title_full_unstemmed The university of the future in the digital era: digital entrepreneurship education for B40 community in Thailand
title_sort university of the future in the digital era: digital entrepreneurship education for b40 community in thailand
publisher Research Publish Journals
publishDate 2020
url http://irep.iium.edu.my/85935/7/85935_The%20university%20of%20the%20future%20in%20the%20digital%20era.pdf
http://irep.iium.edu.my/85935/
https://researchpublish.com/issue/IJCSITR/Issue-2-April-2020-June-2020
_version_ 1687393120890650624
score 13.211869

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