Sejahtera-driven integration strategies at Kawan Company
Integration strategies at Kawan Company enables the company to strengthen its corporate, business and functional strategies as market leader in Asia for halal frozen food. It has achieved as regional leader of halal frozen food. The emergence of new rivals in the same industry with more innovation a...
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| Main Authors: | , , |
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| Format: | Monograph |
| Language: | English |
| Published: |
Kulliyyah of Economics and Management Sciences
2020
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/85527/1/Sejahtera%20Integration%20at%20Kawan%20Company.pdf http://irep.iium.edu.my/85527/ |
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| Summary: | Integration strategies at Kawan Company enables the company to strengthen its corporate, business and functional strategies as market leader in Asia for halal frozen food. It has achieved as regional leader of halal frozen food. The emergence of new rivals in the same industry with more innovation and valuable features, Kawan Company formulated vertical and horizontal integration strategies. The Sejahtera driver for its vertical and horizontal integration embedded in the Tawhidic paradigm spiritual halalan and toyyiban with shari’ah and akhlak dimensions. |
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