Cover Image

The usage of pink public transportation (PPT) among women users

Public transportation is a service that has been in demand among many people in Malaysia, and Kereta Api Tanah Melayu (KTM) Komuter is one of the public transportation systems. After the establishment of the KTM Komuter, the Malaysian government decided to introduce the Ladies Coach or Pink Public T...

Full description

Saved in:
Bibliographic Details
Main Authors: Wok, Saodah, Arzeman, Akmal, Ma, Feiya, Saleh, Nurfatimah Nasution, Zainal Abidin, Nurul Naimah, Mohamad Jumaidi, Siti Nuradlina
Format: Article
Language:English
Published: Pacific and Asian Communication Association, UPM 2020
Subjects:
H61.8 Communication of information
Online Access:http://irep.iium.edu.my/84745/1/84745_The%20Usage%20of%20Pink%20Public%20Transportation.pdf
http://irep.iium.edu.my/84745/
http://pacascholars.com/journal1.html
http://pacascholars.com/journal1.html
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.iium.irep.84745
record_format dspace
spelling my.iium.irep.847452020-11-16T08:32:20Z http://irep.iium.edu.my/84745/ The usage of pink public transportation (PPT) among women users Wok, Saodah Arzeman, Akmal Ma, Feiya Saleh, Nurfatimah Nasution Zainal Abidin, Nurul Naimah Mohamad Jumaidi, Siti Nuradlina H61.8 Communication of information Public transportation is a service that has been in demand among many people in Malaysia, and Kereta Api Tanah Melayu (KTM) Komuter is one of the public transportation systems. After the establishment of the KTM Komuter, the Malaysian government decided to introduce the Ladies Coach or Pink Public Transportation (PPT) by KTM in 2010 to promote women’s rights. This paper aims to study the usage of PPT among women users and to determine the level of perceived usefulness, perceived ease of use, attitude, and usage of the PPT. This study employed a quantitative research design with a survey method using a self-administered questionnaire to collect data from women users of PPT. A total of 400 respondents participated in this study. Results show that most of the women users find the PPT useful in avoiding harassment and improving women’s safety, thus helping to reduce sexual harassment. It is hoped that the government will enforce the implementation of the PPT to ensure women’s right to safety as well as promoting and publicizing more information about PPT. Pacific and Asian Communication Association, UPM 2020-10-03 Article PeerReviewed application/pdf en http://irep.iium.edu.my/84745/1/84745_The%20Usage%20of%20Pink%20Public%20Transportation.pdf Wok, Saodah and Arzeman, Akmal and Ma, Feiya and Saleh, Nurfatimah Nasution and Zainal Abidin, Nurul Naimah and Mohamad Jumaidi, Siti Nuradlina (2020) The usage of pink public transportation (PPT) among women users. Human Communication: A Journal of the Pacific and Asian Communication Association, 3 (1). pp. 53-69. E-ISSN 2636-9206 http://pacascholars.com/journal1.html http://pacascholars.com/journal1.html
institution Universiti Islam Antarabangsa Malaysia
building IIUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider International Islamic University Malaysia
content_source IIUM Repository (IREP)
url_provider http://irep.iium.edu.my/
language English
topic H61.8 Communication of information
spellingShingle H61.8 Communication of information
Wok, Saodah
Arzeman, Akmal
Ma, Feiya
Saleh, Nurfatimah Nasution
Zainal Abidin, Nurul Naimah
Mohamad Jumaidi, Siti Nuradlina
The usage of pink public transportation (PPT) among women users
description Public transportation is a service that has been in demand among many people in Malaysia, and Kereta Api Tanah Melayu (KTM) Komuter is one of the public transportation systems. After the establishment of the KTM Komuter, the Malaysian government decided to introduce the Ladies Coach or Pink Public Transportation (PPT) by KTM in 2010 to promote women’s rights. This paper aims to study the usage of PPT among women users and to determine the level of perceived usefulness, perceived ease of use, attitude, and usage of the PPT. This study employed a quantitative research design with a survey method using a self-administered questionnaire to collect data from women users of PPT. A total of 400 respondents participated in this study. Results show that most of the women users find the PPT useful in avoiding harassment and improving women’s safety, thus helping to reduce sexual harassment. It is hoped that the government will enforce the implementation of the PPT to ensure women’s right to safety as well as promoting and publicizing more information about PPT.
format Article
author Wok, Saodah
Arzeman, Akmal
Ma, Feiya
Saleh, Nurfatimah Nasution
Zainal Abidin, Nurul Naimah
Mohamad Jumaidi, Siti Nuradlina
author_facet Wok, Saodah
Arzeman, Akmal
Ma, Feiya
Saleh, Nurfatimah Nasution
Zainal Abidin, Nurul Naimah
Mohamad Jumaidi, Siti Nuradlina
author_sort Wok, Saodah
title The usage of pink public transportation (PPT) among women users
title_short The usage of pink public transportation (PPT) among women users
title_full The usage of pink public transportation (PPT) among women users
title_fullStr The usage of pink public transportation (PPT) among women users
title_full_unstemmed The usage of pink public transportation (PPT) among women users
title_sort usage of pink public transportation (ppt) among women users
publisher Pacific and Asian Communication Association, UPM
publishDate 2020
url http://irep.iium.edu.my/84745/1/84745_The%20Usage%20of%20Pink%20Public%20Transportation.pdf
http://irep.iium.edu.my/84745/
http://pacascholars.com/journal1.html
http://pacascholars.com/journal1.html
_version_ 1684653097108897792
score 13.211869

Similar Items