Making strategy at a Malaysian Higher Education Institution
Malaysia is working towards transforming into a knowledge-driven economy where the generation and the utilization of knowledge contribute significantly to economic growth and wealth creation. Knowledge being singled-out as one of the key factor in driving growth and creating value. This notion has...
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International Proceedings of Economics Development and Research (IPEDR)
2011
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my.iium.irep.812872020-09-29T05:07:52Z http://irep.iium.edu.my/81287/ Making strategy at a Malaysian Higher Education Institution Abdullah, Nur Anisah Abdul Rahman, Shukran BF Psychology H Social Sciences (General) Malaysia is working towards transforming into a knowledge-driven economy where the generation and the utilization of knowledge contribute significantly to economic growth and wealth creation. Knowledge being singled-out as one of the key factor in driving growth and creating value. This notion has an expansive implication on how industry, academia and government must now work closer to make active contribution. Universities are now driven to find their way to better deliver. Drawing upon Mintzberg’s five definitions of strategy: plan, ploy, pattern, position and perspective [1], this paper reviews the elements of strategic planning in the context of a higher education institution in facilitating their strive to deliver in responding to those emerging demands. It also demonstrates how the Balanced Scorecard framework can potentially help structure a more comprehensive thought-through process in shaping strategies. It concludes with a set of guidelines for strategy making. International Proceedings of Economics Development and Research (IPEDR) 2011 Conference or Workshop Item PeerReviewed application/pdf en http://irep.iium.edu.my/81287/1/81287_Making%20Strategy%20at%20a%20Malaysian%20Higher_new.pdf Abdullah, Nur Anisah and Abdul Rahman, Shukran (2011) Making strategy at a Malaysian Higher Education Institution. In: 2011 2nd International Conference on Economics, Business and Management ( IPEDR ), Maldives. http://www.ipedr.com/list-47-1.html |
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Universiti Islam Antarabangsa Malaysia |
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Malaysia |
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International Islamic University Malaysia |
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BF Psychology H Social Sciences (General) |
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BF Psychology H Social Sciences (General) Abdullah, Nur Anisah Abdul Rahman, Shukran Making strategy at a Malaysian Higher Education Institution |
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Malaysia is working towards transforming into a knowledge-driven economy where the
generation and the utilization of knowledge contribute significantly to economic growth and wealth creation. Knowledge being singled-out as one of the key factor in driving growth and creating value. This notion has an expansive implication on how industry, academia and government must now work closer to make active contribution. Universities are now driven to find their way to better deliver. Drawing upon Mintzberg’s five definitions of strategy: plan, ploy, pattern, position and perspective [1], this paper reviews the elements of strategic planning in the context of a higher education institution in facilitating their strive to deliver in responding to those emerging demands. It also demonstrates how the Balanced Scorecard framework can potentially help structure a more comprehensive thought-through process in shaping strategies. It concludes with a set of guidelines for strategy making. |
format |
Conference or Workshop Item |
author |
Abdullah, Nur Anisah Abdul Rahman, Shukran |
author_facet |
Abdullah, Nur Anisah Abdul Rahman, Shukran |
author_sort |
Abdullah, Nur Anisah |
title |
Making strategy at a Malaysian Higher Education Institution |
title_short |
Making strategy at a Malaysian Higher Education Institution |
title_full |
Making strategy at a Malaysian Higher Education Institution |
title_fullStr |
Making strategy at a Malaysian Higher Education Institution |
title_full_unstemmed |
Making strategy at a Malaysian Higher Education Institution |
title_sort |
making strategy at a malaysian higher education institution |
publisher |
International Proceedings of Economics Development and Research (IPEDR) |
publishDate |
2011 |
url |
http://irep.iium.edu.my/81287/1/81287_Making%20Strategy%20at%20a%20Malaysian%20Higher_new.pdf http://irep.iium.edu.my/81287/ http://www.ipedr.com/list-47-1.html |
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1680320873092874240 |
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13.211869 |