Cover Image

The impact of travel blog and vlog on travel decision making among university students

The young travellers’ segment is a developing market for today’s travel and hospitality industry. They are attracted in the advancement of technology, specifically the students. All the information, especially about travel can be obtained through online websites and applications. The travel decision...

Full description

Saved in:
Bibliographic Details
Main Authors: Mohd Zamri, Nur Fatihah, Saad, Mazni
Format: Conference or Workshop Item
Language:English
Published: 2019
Subjects:
GV Recreation Leisure
Online Access:http://irep.iium.edu.my/78818/2/33%20The%20impact%20of%20travel%20blog%20and%20vlog%20on%20travel%20decision%20making%20among%20university%20students.pdf
http://irep.iium.edu.my/78818/
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.iium.irep.78818
record_format dspace
spelling my.iium.irep.788182020-02-19T07:37:44Z http://irep.iium.edu.my/78818/ The impact of travel blog and vlog on travel decision making among university students Mohd Zamri, Nur Fatihah Saad, Mazni GV Recreation Leisure The young travellers’ segment is a developing market for today’s travel and hospitality industry. They are attracted in the advancement of technology, specifically the students. All the information, especially about travel can be obtained through online websites and applications. The travel decision making among the young generations also can easily be altered by using online sources. The presence of varieties of online sources regarding travel destinations has been more practical to search for the travel information especially travels blog and vlog. Online sources can simply affect decision making when it comes to travelling. However, with the varieties of online sources, it is difficult to identify if the information provided can be trusted or not. The decision making to travel can be changed in a minute and can be influenced by many factors. Therefore, this research is focusing on the travel blog and vlog as an online source that may influence the students’ travel decision making. It aims to study the aspects and trustworthiness of travel blogs and vlog that can affect their travel decision-making process. Hence, this research will be significantly helpful for marketers in developing marketing strategies in order to provide a better tourism experience and attract more tourists to the destination. 2019-12-17 Conference or Workshop Item NonPeerReviewed application/pdf en http://irep.iium.edu.my/78818/2/33%20The%20impact%20of%20travel%20blog%20and%20vlog%20on%20travel%20decision%20making%20among%20university%20students.pdf Mohd Zamri, Nur Fatihah and Saad, Mazni (2019) The impact of travel blog and vlog on travel decision making among university students. In: 1st Research Colloquium on Tourism & Hospitality, 17 December 2019, Studio 4, Kulliyyah of Languages and Management, IIUM Pagoh. (Unpublished)
institution Universiti Islam Antarabangsa Malaysia
building IIUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider International Islamic University Malaysia
content_source IIUM Repository (IREP)
url_provider http://irep.iium.edu.my/
language English
topic GV Recreation Leisure
spellingShingle GV Recreation Leisure
Mohd Zamri, Nur Fatihah
Saad, Mazni
The impact of travel blog and vlog on travel decision making among university students
description The young travellers’ segment is a developing market for today’s travel and hospitality industry. They are attracted in the advancement of technology, specifically the students. All the information, especially about travel can be obtained through online websites and applications. The travel decision making among the young generations also can easily be altered by using online sources. The presence of varieties of online sources regarding travel destinations has been more practical to search for the travel information especially travels blog and vlog. Online sources can simply affect decision making when it comes to travelling. However, with the varieties of online sources, it is difficult to identify if the information provided can be trusted or not. The decision making to travel can be changed in a minute and can be influenced by many factors. Therefore, this research is focusing on the travel blog and vlog as an online source that may influence the students’ travel decision making. It aims to study the aspects and trustworthiness of travel blogs and vlog that can affect their travel decision-making process. Hence, this research will be significantly helpful for marketers in developing marketing strategies in order to provide a better tourism experience and attract more tourists to the destination.
format Conference or Workshop Item
author Mohd Zamri, Nur Fatihah
Saad, Mazni
author_facet Mohd Zamri, Nur Fatihah
Saad, Mazni
author_sort Mohd Zamri, Nur Fatihah
title The impact of travel blog and vlog on travel decision making among university students
title_short The impact of travel blog and vlog on travel decision making among university students
title_full The impact of travel blog and vlog on travel decision making among university students
title_fullStr The impact of travel blog and vlog on travel decision making among university students
title_full_unstemmed The impact of travel blog and vlog on travel decision making among university students
title_sort impact of travel blog and vlog on travel decision making among university students
publishDate 2019
url http://irep.iium.edu.my/78818/2/33%20The%20impact%20of%20travel%20blog%20and%20vlog%20on%20travel%20decision%20making%20among%20university%20students.pdf
http://irep.iium.edu.my/78818/
_version_ 1662753846846291968
score 13.211869

Similar Items