Muslim consumers’ purchase behavior towards shariah compliant hotels in Malaysia
As the number of Muslim tourists drastically increased, the concept of Shariah Compliant Hotel (SCH) has become a vital concern particularly in Islamic tourism. Shariah compliance is one of the primary aspects that influence Muslim consumers’ choice of accommodation while travelling. For such reason...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Sri Jayewardenepura, Sri Lanka.
2019
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/77923/1/Paper%20%28VJM%29%20Sri%20Lanka.pdf http://irep.iium.edu.my/77923/ https://vjm.sljol.info |
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