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Assessing medical tour service towards tourist behavioral intention in Penang

Medical tourism received attention recently in global. Ongoing with the trends and interest in increasing the tourism development, medical tourism is marketed as a niche product that gives both medical services and tourism packages that related to the medical industry. The objective of this paper is...

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Main Authors: Shaharuddin, Nuraini Syakirah, Md Sawari, Siti Salwa
Format: Conference or Workshop Item
Language:English
Published: 2019
Subjects:
H Social Sciences (General)
H10 Societies
Online Access:http://irep.iium.edu.my/77482/1/Aini.pdf
http://irep.iium.edu.my/77482/
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spelling my.iium.irep.774822020-01-28T09:17:51Z http://irep.iium.edu.my/77482/ Assessing medical tour service towards tourist behavioral intention in Penang Shaharuddin, Nuraini Syakirah Md Sawari, Siti Salwa H Social Sciences (General) H10 Societies Medical tourism received attention recently in global. Ongoing with the trends and interest in increasing the tourism development, medical tourism is marketed as a niche product that gives both medical services and tourism packages that related to the medical industry. The objective of this paper is to investigate medical tour service towards tourist behavioral intention in Penang. Through medical tourism, tourist can relief their anxiety and stress on their health problem because medical tour services consist of pleasure orientation. The study was carried out by conducting survey around 30 respondents who travel to get a medical tour service in Penang and the method used to analyse the level of tourist behavioural intention is by using SPSS. From the research, it is found that the medical factor which are affordability of price, medical quality, service swiftness is the most factor that influence tourist behavioral intention to visit Penang for the purpose of medical treatment. 2019 Conference or Workshop Item NonPeerReviewed application/pdf en http://irep.iium.edu.my/77482/1/Aini.pdf Shaharuddin, Nuraini Syakirah and Md Sawari, Siti Salwa (2019) Assessing medical tour service towards tourist behavioral intention in Penang. In: 1st Research Colloquium on Tourism & Hospitality, 17/12/2019, Kulliyyah of Languages and Management, IIUM Pagoh. (Unpublished)
institution Universiti Islam Antarabangsa Malaysia
building IIUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider International Islamic University Malaysia
content_source IIUM Repository (IREP)
url_provider http://irep.iium.edu.my/
language English
topic H Social Sciences (General)
H10 Societies
spellingShingle H Social Sciences (General)
H10 Societies
Shaharuddin, Nuraini Syakirah
Md Sawari, Siti Salwa
Assessing medical tour service towards tourist behavioral intention in Penang
description Medical tourism received attention recently in global. Ongoing with the trends and interest in increasing the tourism development, medical tourism is marketed as a niche product that gives both medical services and tourism packages that related to the medical industry. The objective of this paper is to investigate medical tour service towards tourist behavioral intention in Penang. Through medical tourism, tourist can relief their anxiety and stress on their health problem because medical tour services consist of pleasure orientation. The study was carried out by conducting survey around 30 respondents who travel to get a medical tour service in Penang and the method used to analyse the level of tourist behavioural intention is by using SPSS. From the research, it is found that the medical factor which are affordability of price, medical quality, service swiftness is the most factor that influence tourist behavioral intention to visit Penang for the purpose of medical treatment.
format Conference or Workshop Item
author Shaharuddin, Nuraini Syakirah
Md Sawari, Siti Salwa
author_facet Shaharuddin, Nuraini Syakirah
Md Sawari, Siti Salwa
author_sort Shaharuddin, Nuraini Syakirah
title Assessing medical tour service towards tourist behavioral intention in Penang
title_short Assessing medical tour service towards tourist behavioral intention in Penang
title_full Assessing medical tour service towards tourist behavioral intention in Penang
title_fullStr Assessing medical tour service towards tourist behavioral intention in Penang
title_full_unstemmed Assessing medical tour service towards tourist behavioral intention in Penang
title_sort assessing medical tour service towards tourist behavioral intention in penang
publishDate 2019
url http://irep.iium.edu.my/77482/1/Aini.pdf
http://irep.iium.edu.my/77482/
_version_ 1657565963327897600
score 13.211869

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