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Exploring the factors influence halal food selection among Muslim youth while travelling

Halal industry has been commercialized by the Malaysian government for many years. Halal Industry Development Corporation (HDC) is part of the Malaysian government initiatives to facilitate the growth of Halal industry and it has been successfully stimulating Malaysian halal products in locally and...

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Main Authors: Fadzil, Nur Sakinah, Md Sawari, Siti Salwa
Format: Conference or Workshop Item
Language:English
Published: 2019
Subjects:
H Social Sciences (General)
H10 Societies
Online Access:http://irep.iium.edu.my/77476/1/Sakinah.pdf
http://irep.iium.edu.my/77476/
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spelling my.iium.irep.774762020-01-28T10:04:50Z http://irep.iium.edu.my/77476/ Exploring the factors influence halal food selection among Muslim youth while travelling Fadzil, Nur Sakinah Md Sawari, Siti Salwa H Social Sciences (General) H10 Societies Halal industry has been commercialized by the Malaysian government for many years. Halal Industry Development Corporation (HDC) is part of the Malaysian government initiatives to facilitate the growth of Halal industry and it has been successfully stimulating Malaysian halal products in locally and globally (Aiedah, 2015). Although there were lots of efforts taken by the Malaysian government in commercializing the Halal food and brand, the consciousness of consuming the Halal food is still imprecise, especially among the young Muslim consumers. Thus, this study aims to investigate the factors influence Halal food selection among Muslim youth while traveling. A total of 384 respondents of Muslim youth consumers were participated in this research. The data was analyzed by using IBM Statistical Package for Social Science (SPSS) version 21 through several analyses such as descriptive analysis, frequency analysis, reliability analysis and multiple regression analysis. Results of this study indicated that religious beliefs, health reasons, and Halal logo and certificate affect Halal food selection among Muslim youth. 2019-12 Conference or Workshop Item NonPeerReviewed application/pdf en http://irep.iium.edu.my/77476/1/Sakinah.pdf Fadzil, Nur Sakinah and Md Sawari, Siti Salwa (2019) Exploring the factors influence halal food selection among Muslim youth while travelling. In: 1st Research Colloquium on Tourism & Hospitality, 17/12/2019, Kulliyyah of Languages and Management, IIUM Pagoh. (Unpublished)
institution Universiti Islam Antarabangsa Malaysia
building IIUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider International Islamic University Malaysia
content_source IIUM Repository (IREP)
url_provider http://irep.iium.edu.my/
language English
topic H Social Sciences (General)
H10 Societies
spellingShingle H Social Sciences (General)
H10 Societies
Fadzil, Nur Sakinah
Md Sawari, Siti Salwa
Exploring the factors influence halal food selection among Muslim youth while travelling
description Halal industry has been commercialized by the Malaysian government for many years. Halal Industry Development Corporation (HDC) is part of the Malaysian government initiatives to facilitate the growth of Halal industry and it has been successfully stimulating Malaysian halal products in locally and globally (Aiedah, 2015). Although there were lots of efforts taken by the Malaysian government in commercializing the Halal food and brand, the consciousness of consuming the Halal food is still imprecise, especially among the young Muslim consumers. Thus, this study aims to investigate the factors influence Halal food selection among Muslim youth while traveling. A total of 384 respondents of Muslim youth consumers were participated in this research. The data was analyzed by using IBM Statistical Package for Social Science (SPSS) version 21 through several analyses such as descriptive analysis, frequency analysis, reliability analysis and multiple regression analysis. Results of this study indicated that religious beliefs, health reasons, and Halal logo and certificate affect Halal food selection among Muslim youth.
format Conference or Workshop Item
author Fadzil, Nur Sakinah
Md Sawari, Siti Salwa
author_facet Fadzil, Nur Sakinah
Md Sawari, Siti Salwa
author_sort Fadzil, Nur Sakinah
title Exploring the factors influence halal food selection among Muslim youth while travelling
title_short Exploring the factors influence halal food selection among Muslim youth while travelling
title_full Exploring the factors influence halal food selection among Muslim youth while travelling
title_fullStr Exploring the factors influence halal food selection among Muslim youth while travelling
title_full_unstemmed Exploring the factors influence halal food selection among Muslim youth while travelling
title_sort exploring the factors influence halal food selection among muslim youth while travelling
publishDate 2019
url http://irep.iium.edu.my/77476/1/Sakinah.pdf
http://irep.iium.edu.my/77476/
_version_ 1657565962844504064
score 13.211869

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