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The influence of Internet and social media on purchasing decisions in Indonesia and a comparison between Indonesia and Kuwait

This research aims to understand the role of the Internet and in particular, the social media in affecting purchasing behavior among the social media users in Indonesia; furthermore, discuss results from the current research, and other papers conducted in the same fie...

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Main Authors: al-enizi, Khalid, Taha Alshaikhli, Imad Fakhri, Mahmood Aldabbagh, Sufyan Salim, Mohammad Alwuhaib, Jassim
Format: Article
Language:English
English
Published: American Scientific Publishers 2019
Subjects:
QA75 Electronic computers. Computer science
Online Access:http://irep.iium.edu.my/76756/1/The%20Influence%20of%20Internet%20and%20Social%20Media%20on%20Purchasing%20Decisions%20in%20Indonesia%20and%20a%20Comparison%20Between%20Indonesia%20and%20Kuwait-khalid.pdf
http://irep.iium.edu.my/76756/7/76756_The%20influence%20of%20internet%20and%20social%20media%20on%20purchase%20decisions%20in%20Indonesia%20and%20a%20comparison%20between%20Indonesia%20and%20Kuwait_Scopus.pdf
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spelling my.iium.irep.767562020-02-06T08:18:47Z http://irep.iium.edu.my/76756/ The influence of Internet and social media on purchasing decisions in Indonesia and a comparison between Indonesia and Kuwait al-enizi, Khalid Taha Alshaikhli, Imad Fakhri Mahmood Aldabbagh, Sufyan Salim Mohammad Alwuhaib, Jassim QA75 Electronic computers. Computer science This research aims to understand the role of the Internet and in particular, the social media in affecting purchasing behavior among the social media users in Indonesia; furthermore, discuss results from the current research, and other papers conducted in the same field for Kuwait. The researcher used the quantitative methods, and analytical techniques to obtain the required outcome. The researcher developed a measure to acquiring the way that the variables are connected in this study. Primary data of Indonesia were collected from major surveys and digital analytics, Audience Insight Tools and Trends performed by GlobalWebIndex, Yanuar Nugroho, and ComScore Mobile Internet. The independent and dependent variable; first, the independent v ariable was social networks (The Product Rating, Consumer support exchange of information), and second the dependent variable was a consumer willing to buy products. The results in Indonesia mostly stems from some elements such as conventional advertising (TV, Magazine, Newspaper, Outdoors) it is considered more effective than the social media, and close to Kuwait’s results. Indonesian is one of the world most extensive use of the social media with an average of 80% of the total online activities. Fashion and travel/accommodation are the most extensive shopping areas of Indonesian, Kuwaitis are interested in Fashion, decoration, and cultural. Due to the lifestyle, Kuwaitis are using the social media extensively for commercial propose more than Indonesian. As results of this paper, the researcher introduced a series of recommendations based on t hat; the consumer sometimes does not find the appropriate information to make the purchase decision American Scientific Publishers 2019-03 Article PeerReviewed application/pdf en http://irep.iium.edu.my/76756/1/The%20Influence%20of%20Internet%20and%20Social%20Media%20on%20Purchasing%20Decisions%20in%20Indonesia%20and%20a%20Comparison%20Between%20Indonesia%20and%20Kuwait-khalid.pdf application/pdf en http://irep.iium.edu.my/76756/7/76756_The%20influence%20of%20internet%20and%20social%20media%20on%20purchase%20decisions%20in%20Indonesia%20and%20a%20comparison%20between%20Indonesia%20and%20Kuwait_Scopus.pdf al-enizi, Khalid and Taha Alshaikhli, Imad Fakhri and Mahmood Aldabbagh, Sufyan Salim and Mohammad Alwuhaib, Jassim (2019) The influence of Internet and social media on purchasing decisions in Indonesia and a comparison between Indonesia and Kuwait. Journal of Computational and Theoretical Nanoscience, 16 (3). pp. 1029-1034. ISSN 1546-1955 E-ISSN 1546-1963 http://www.aspbs.com/ctn/
institution Universiti Islam Antarabangsa Malaysia
building IIUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider International Islamic University Malaysia
content_source IIUM Repository (IREP)
url_provider http://irep.iium.edu.my/
language English
English
topic QA75 Electronic computers. Computer science
spellingShingle QA75 Electronic computers. Computer science
al-enizi, Khalid
Taha Alshaikhli, Imad Fakhri
Mahmood Aldabbagh, Sufyan Salim
Mohammad Alwuhaib, Jassim
The influence of Internet and social media on purchasing decisions in Indonesia and a comparison between Indonesia and Kuwait
description This research aims to understand the role of the Internet and in particular, the social media in affecting purchasing behavior among the social media users in Indonesia; furthermore, discuss results from the current research, and other papers conducted in the same field for Kuwait. The researcher used the quantitative methods, and analytical techniques to obtain the required outcome. The researcher developed a measure to acquiring the way that the variables are connected in this study. Primary data of Indonesia were collected from major surveys and digital analytics, Audience Insight Tools and Trends performed by GlobalWebIndex, Yanuar Nugroho, and ComScore Mobile Internet. The independent and dependent variable; first, the independent v ariable was social networks (The Product Rating, Consumer support exchange of information), and second the dependent variable was a consumer willing to buy products. The results in Indonesia mostly stems from some elements such as conventional advertising (TV, Magazine, Newspaper, Outdoors) it is considered more effective than the social media, and close to Kuwait’s results. Indonesian is one of the world most extensive use of the social media with an average of 80% of the total online activities. Fashion and travel/accommodation are the most extensive shopping areas of Indonesian, Kuwaitis are interested in Fashion, decoration, and cultural. Due to the lifestyle, Kuwaitis are using the social media extensively for commercial propose more than Indonesian. As results of this paper, the researcher introduced a series of recommendations based on t hat; the consumer sometimes does not find the appropriate information to make the purchase decision
format Article
author al-enizi, Khalid
Taha Alshaikhli, Imad Fakhri
Mahmood Aldabbagh, Sufyan Salim
Mohammad Alwuhaib, Jassim
author_facet al-enizi, Khalid
Taha Alshaikhli, Imad Fakhri
Mahmood Aldabbagh, Sufyan Salim
Mohammad Alwuhaib, Jassim
author_sort al-enizi, Khalid
title The influence of Internet and social media on purchasing decisions in Indonesia and a comparison between Indonesia and Kuwait
title_short The influence of Internet and social media on purchasing decisions in Indonesia and a comparison between Indonesia and Kuwait
title_full The influence of Internet and social media on purchasing decisions in Indonesia and a comparison between Indonesia and Kuwait
title_fullStr The influence of Internet and social media on purchasing decisions in Indonesia and a comparison between Indonesia and Kuwait
title_full_unstemmed The influence of Internet and social media on purchasing decisions in Indonesia and a comparison between Indonesia and Kuwait
title_sort influence of internet and social media on purchasing decisions in indonesia and a comparison between indonesia and kuwait
publisher American Scientific Publishers
publishDate 2019
url http://irep.iium.edu.my/76756/1/The%20Influence%20of%20Internet%20and%20Social%20Media%20on%20Purchasing%20Decisions%20in%20Indonesia%20and%20a%20Comparison%20Between%20Indonesia%20and%20Kuwait-khalid.pdf
http://irep.iium.edu.my/76756/7/76756_The%20influence%20of%20internet%20and%20social%20media%20on%20purchase%20decisions%20in%20Indonesia%20and%20a%20comparison%20between%20Indonesia%20and%20Kuwait_Scopus.pdf
http://irep.iium.edu.my/76756/
http://www.aspbs.com/ctn/
_version_ 1662753768110817280
score 13.211869

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