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Domestic tourist motivation assessment in I-City Shah Alam

The theme park is one of the tourism products in Malaysia that generate income to the country as well has been selected as the prior destination among tourists as it is one of the famous attraction sites for the purpose of leisure, recreational, entertainment activities. It is important for the them...

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Main Author: Ab Rahman, Syakir Amir
Format: Article
Language:English
Published: IIUM Press 2019
Subjects:
GV Recreation Leisure
H Social Sciences (General)
Online Access:http://irep.iium.edu.my/76059/1/JAPCM%201_2019%20Dr%20Syakir%20Amir.pdf
http://irep.iium.edu.my/76059/
https://journals.iium.edu.my/kaed/index.php/japcm
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spelling my.iium.irep.760592019-11-19T07:25:58Z http://irep.iium.edu.my/76059/ Domestic tourist motivation assessment in I-City Shah Alam Ab Rahman, Syakir Amir GV Recreation Leisure H Social Sciences (General) The theme park is one of the tourism products in Malaysia that generate income to the country as well has been selected as the prior destination among tourists as it is one of the famous attraction sites for the purpose of leisure, recreational, entertainment activities. It is important for the theme park operators to understand the motivations that lead the visitors to come to their places. This paper presents the relationship between domestic tourists’ demographic characteristics and their frequency of visit to I-City, Shah Alam. Total of 150 respondents involved for the questionnaire survey. The result shows the purpose of recreation and relaxation is the main motivations that motivate their visit to the study area. It is also found that most of the domestic tourists are young, single and living nearer to the Shah Alam region. Adopting few strategies like introducing new themes, games and attractions that compatible with every age group and improving the accessibility by providing I-City Shuttle Bus will help to increase the number of tourist arrival and tendency to revisit more in the future. The research gives benefits and provide information to the authoritative body as well as industry players, especially I-City’s management, and Tourism Selangor in order to contribute more to the related tourism products besides for the educational references for the future. IIUM Press 2019 Article PeerReviewed application/pdf en http://irep.iium.edu.my/76059/1/JAPCM%201_2019%20Dr%20Syakir%20Amir.pdf Ab Rahman, Syakir Amir (2019) Domestic tourist motivation assessment in I-City Shah Alam. Journal of Architecture, Planning and Construction Management, 9 (1). pp. 56-66. E-ISSN 2462 - 2222 https://journals.iium.edu.my/kaed/index.php/japcm
institution Universiti Islam Antarabangsa Malaysia
building IIUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider International Islamic University Malaysia
content_source IIUM Repository (IREP)
url_provider http://irep.iium.edu.my/
language English
topic GV Recreation Leisure
H Social Sciences (General)
spellingShingle GV Recreation Leisure
H Social Sciences (General)
Ab Rahman, Syakir Amir
Domestic tourist motivation assessment in I-City Shah Alam
description The theme park is one of the tourism products in Malaysia that generate income to the country as well has been selected as the prior destination among tourists as it is one of the famous attraction sites for the purpose of leisure, recreational, entertainment activities. It is important for the theme park operators to understand the motivations that lead the visitors to come to their places. This paper presents the relationship between domestic tourists’ demographic characteristics and their frequency of visit to I-City, Shah Alam. Total of 150 respondents involved for the questionnaire survey. The result shows the purpose of recreation and relaxation is the main motivations that motivate their visit to the study area. It is also found that most of the domestic tourists are young, single and living nearer to the Shah Alam region. Adopting few strategies like introducing new themes, games and attractions that compatible with every age group and improving the accessibility by providing I-City Shuttle Bus will help to increase the number of tourist arrival and tendency to revisit more in the future. The research gives benefits and provide information to the authoritative body as well as industry players, especially I-City’s management, and Tourism Selangor in order to contribute more to the related tourism products besides for the educational references for the future.
format Article
author Ab Rahman, Syakir Amir
author_facet Ab Rahman, Syakir Amir
author_sort Ab Rahman, Syakir Amir
title Domestic tourist motivation assessment in I-City Shah Alam
title_short Domestic tourist motivation assessment in I-City Shah Alam
title_full Domestic tourist motivation assessment in I-City Shah Alam
title_fullStr Domestic tourist motivation assessment in I-City Shah Alam
title_full_unstemmed Domestic tourist motivation assessment in I-City Shah Alam
title_sort domestic tourist motivation assessment in i-city shah alam
publisher IIUM Press
publishDate 2019
url http://irep.iium.edu.my/76059/1/JAPCM%201_2019%20Dr%20Syakir%20Amir.pdf
http://irep.iium.edu.my/76059/
https://journals.iium.edu.my/kaed/index.php/japcm
_version_ 1651866028064374784
score 13.211869

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