Instagram and political storytelling among Malaysian politicians during the 14th General Election
The popularity of Instagram as a political tool has world leaders adopting it as an integral part of their communications. Over the recent years, governments and world leaders have flocked to the mobile photo and video sharing social network to share their official as well as personal pictures with...
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Universiti Kebangsaan Malaysia (UKM)
2019
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| Online Access: | http://irep.iium.edu.my/75171/1/75171_Instagram%20and%20Political%20Storytelling.pdf http://irep.iium.edu.my/75171/2/75171_Instagram%20and%20Political%20Storytelling_WOS.pdf http://irep.iium.edu.my/75171/13/75171_Instagram%20and%20political%20storytelling%20among%20Malaysian%20politicians%20during%20the%2014th%20general%20election_Scopus.pdf http://irep.iium.edu.my/75171/ http://ejournal.ukm.my/mjc/article/view/35233/9858 |
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my.iium.irep.751712020-02-27T06:44:52Z http://irep.iium.edu.my/75171/ Instagram and political storytelling among Malaysian politicians during the 14th General Election Mohamed, Shafizan H61.8 Communication of information H92 Pictorial works JQ715 Politics and Government in Malaysia JQ719 Elections in Malaysia The popularity of Instagram as a political tool has world leaders adopting it as an integral part of their communications. Over the recent years, governments and world leaders have flocked to the mobile photo and video sharing social network to share their official as well as personal pictures with a worldwide audience. Malaysian politicians are jumping on the Instagram bandwagon as well. Almost all the prominent politicians have an Instagram account and a significant number of followers. As such, this study explores Instagram’s affordance for visual imageries and political storytelling and its subsequent impact on political communication during election campaign. Methodologically, image analysis was conducted for two months on three Prime Ministerial candidates’ Instagram accounts running up to the historic Malaysian 14th General Election that happened on May 9th, 2018. The result showed that the candidates were actively using Instagram and were uniquely authoring their own stories by switching between narratives that were personal and political. These narratives were presented through six image types that included 1) fieldwork, 2) professionally-produced campaign materials, 3) politician-at-work, 4) family, 5) personal activities and 6) throwbacks. In addition, this analysis offers a crucial look into the mediatization and personalization of politics and contributes to the academic literature on social media, election campaign, as well as political communication in Malaysia. Universiti Kebangsaan Malaysia (UKM) 2019-09-30 Article PeerReviewed application/pdf en http://irep.iium.edu.my/75171/1/75171_Instagram%20and%20Political%20Storytelling.pdf application/pdf en http://irep.iium.edu.my/75171/2/75171_Instagram%20and%20Political%20Storytelling_WOS.pdf application/pdf en http://irep.iium.edu.my/75171/13/75171_Instagram%20and%20political%20storytelling%20among%20Malaysian%20politicians%20during%20the%2014th%20general%20election_Scopus.pdf Mohamed, Shafizan (2019) Instagram and political storytelling among Malaysian politicians during the 14th General Election. Jurnal Komunikasi: Malaysian Journal of Communication, 35 (3). pp. 353-371. ISSN 2289-151X E-ISSN 2289-1528 http://ejournal.ukm.my/mjc/article/view/35233/9858 10.17576/JKMJC-2019-3503-21 |
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H61.8 Communication of information H92 Pictorial works JQ715 Politics and Government in Malaysia JQ719 Elections in Malaysia |
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H61.8 Communication of information H92 Pictorial works JQ715 Politics and Government in Malaysia JQ719 Elections in Malaysia Mohamed, Shafizan Instagram and political storytelling among Malaysian politicians during the 14th General Election |
| description |
The popularity of Instagram as a political tool has world leaders adopting it as an integral part of their communications. Over the recent years, governments and world leaders have flocked to the mobile photo and video sharing social network to share their official as well as personal pictures with a worldwide audience. Malaysian politicians are jumping on the Instagram bandwagon as well. Almost all the prominent politicians have an Instagram account and a significant number of followers. As such, this study explores Instagram’s affordance for visual imageries and political storytelling and its subsequent impact on political communication during election campaign. Methodologically, image analysis was conducted for two months on three Prime Ministerial candidates’ Instagram accounts running up to the historic Malaysian 14th General Election that happened on May 9th, 2018. The result showed that the candidates were actively using Instagram and were uniquely authoring their own stories by switching between narratives that were personal and political. These narratives were presented through six image types that included 1) fieldwork, 2) professionally-produced campaign materials, 3) politician-at-work, 4) family, 5) personal activities and 6) throwbacks. In addition, this analysis offers a crucial look into the mediatization and personalization of politics and contributes to the academic literature on social media,
election campaign, as well as political communication in Malaysia. |
| format |
Article |
| author |
Mohamed, Shafizan |
| author_facet |
Mohamed, Shafizan |
| author_sort |
Mohamed, Shafizan |
| title |
Instagram and political storytelling among Malaysian politicians during the 14th General Election |
| title_short |
Instagram and political storytelling among Malaysian politicians during the 14th General Election |
| title_full |
Instagram and political storytelling among Malaysian politicians during the 14th General Election |
| title_fullStr |
Instagram and political storytelling among Malaysian politicians during the 14th General Election |
| title_full_unstemmed |
Instagram and political storytelling among Malaysian politicians during the 14th General Election |
| title_sort |
instagram and political storytelling among malaysian politicians during the 14th general election |
| publisher |
Universiti Kebangsaan Malaysia (UKM) |
| publishDate |
2019 |
| url |
http://irep.iium.edu.my/75171/1/75171_Instagram%20and%20Political%20Storytelling.pdf http://irep.iium.edu.my/75171/2/75171_Instagram%20and%20Political%20Storytelling_WOS.pdf http://irep.iium.edu.my/75171/13/75171_Instagram%20and%20political%20storytelling%20among%20Malaysian%20politicians%20during%20the%2014th%20general%20election_Scopus.pdf http://irep.iium.edu.my/75171/ http://ejournal.ukm.my/mjc/article/view/35233/9858 |
| _version_ |
1662753748593672192 |
| score |
13.211869 |