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Social enterprising observance among B40 urban women for socioeconomic sustainability

This article explores the enterprising capabilities of economically challenged women in the urban city of Kuala Lumpur, Malaysia. The study assumes that entrepreneurial awareness and entrepreneurial intention are good predictors of women who are socioeconomically sustainable. The study sample comp...

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Main Author: Rokis, Rohaiza
Format: Article
Language:English
English
Published: European Journal of Sustainable Development 2019
Subjects:
HM1176 Social influence. Social pressure
HM706 Social structure
Online Access:http://irep.iium.edu.my/75167/1/75167_Social%20Enterprising%20Observance%20among%20B40.pdf
http://irep.iium.edu.my/75167/2/75167_Social%20Enterprising%20Observance%20among%20B40_WOS.pdf
http://irep.iium.edu.my/75167/
https://ecsdev.org/ojs/index.php/ejsd/article/view/950/945
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spelling my.iium.irep.751672020-01-10T15:53:32Z http://irep.iium.edu.my/75167/ Social enterprising observance among B40 urban women for socioeconomic sustainability Rokis, Rohaiza HM1176 Social influence. Social pressure HM706 Social structure This article explores the enterprising capabilities of economically challenged women in the urban city of Kuala Lumpur, Malaysia. The study assumes that entrepreneurial awareness and entrepreneurial intention are good predictors of women who are socioeconomically sustainable. The study sample comprises the B40 women in Kuala Lumpur, Malaysia. The B40 group refers to the "bottom 40 percent" members of the population, with a monthly household income of RM3,855 and below (USD9451 and below). A total of 404 B40 urban women are drawn from a clustered random sample of four so-called "poor" municipal residents in Kuala Lumpur. A questionnaire survey is used to study their levels of entrepreneurial awareness and intention, administered via the Statistical Package for the Social Sciences (SPSS) Version 22. The data are analysed using descriptive statistics, ANOVA and Pearson Correlation. The findings indicate a significant relationship between their levels of entrepreneurial awareness and entrepreneurial intention with being socioeconomically sustainable. Four important indicators are deduced: 1) upholding economic justice for B40 urban women; 2) reducing urban poverty concentration among women; 3) innovating new working avenues for women homemakers in the informal work sector; and 4) enhancing moral responsibility towards sustaining the natural environment. Based on these empirical outcomes, the research also recommends a suitable approach to social entrepreneurship among women of different ethnic groups. Significantly, it will contribute to the pursuit of community development and national unity. European Journal of Sustainable Development 2019-10 Article PeerReviewed application/pdf en http://irep.iium.edu.my/75167/1/75167_Social%20Enterprising%20Observance%20among%20B40.pdf application/pdf en http://irep.iium.edu.my/75167/2/75167_Social%20Enterprising%20Observance%20among%20B40_WOS.pdf Rokis, Rohaiza (2019) Social enterprising observance among B40 urban women for socioeconomic sustainability. European Journal of Sustainable Development, 8 (5). pp. 397-408. ISSN 2239-5938 E-ISSN 2239-6101 https://ecsdev.org/ojs/index.php/ejsd/article/view/950/945 : 10.14207/ejsd.2019.v8n5p397
institution Universiti Islam Antarabangsa Malaysia
building IIUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider International Islamic University Malaysia
content_source IIUM Repository (IREP)
url_provider http://irep.iium.edu.my/
language English
English
topic HM1176 Social influence. Social pressure
HM706 Social structure
spellingShingle HM1176 Social influence. Social pressure
HM706 Social structure
Rokis, Rohaiza
Social enterprising observance among B40 urban women for socioeconomic sustainability
description This article explores the enterprising capabilities of economically challenged women in the urban city of Kuala Lumpur, Malaysia. The study assumes that entrepreneurial awareness and entrepreneurial intention are good predictors of women who are socioeconomically sustainable. The study sample comprises the B40 women in Kuala Lumpur, Malaysia. The B40 group refers to the "bottom 40 percent" members of the population, with a monthly household income of RM3,855 and below (USD9451 and below). A total of 404 B40 urban women are drawn from a clustered random sample of four so-called "poor" municipal residents in Kuala Lumpur. A questionnaire survey is used to study their levels of entrepreneurial awareness and intention, administered via the Statistical Package for the Social Sciences (SPSS) Version 22. The data are analysed using descriptive statistics, ANOVA and Pearson Correlation. The findings indicate a significant relationship between their levels of entrepreneurial awareness and entrepreneurial intention with being socioeconomically sustainable. Four important indicators are deduced: 1) upholding economic justice for B40 urban women; 2) reducing urban poverty concentration among women; 3) innovating new working avenues for women homemakers in the informal work sector; and 4) enhancing moral responsibility towards sustaining the natural environment. Based on these empirical outcomes, the research also recommends a suitable approach to social entrepreneurship among women of different ethnic groups. Significantly, it will contribute to the pursuit of community development and national unity.
format Article
author Rokis, Rohaiza
author_facet Rokis, Rohaiza
author_sort Rokis, Rohaiza
title Social enterprising observance among B40 urban women for socioeconomic sustainability
title_short Social enterprising observance among B40 urban women for socioeconomic sustainability
title_full Social enterprising observance among B40 urban women for socioeconomic sustainability
title_fullStr Social enterprising observance among B40 urban women for socioeconomic sustainability
title_full_unstemmed Social enterprising observance among B40 urban women for socioeconomic sustainability
title_sort social enterprising observance among b40 urban women for socioeconomic sustainability
publisher European Journal of Sustainable Development
publishDate 2019
url http://irep.iium.edu.my/75167/1/75167_Social%20Enterprising%20Observance%20among%20B40.pdf
http://irep.iium.edu.my/75167/2/75167_Social%20Enterprising%20Observance%20among%20B40_WOS.pdf
http://irep.iium.edu.my/75167/
https://ecsdev.org/ojs/index.php/ejsd/article/view/950/945
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score 13.211869

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