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Factors influencing the adoption of m-commerce: an exploratory analysis

Mobile Commerce, also known as, M-commerce is thought to be the next big phase in this technologically dependent society after E-commerce era. However, its adoption and level of use is low in Malaysia compared to others nations such as Korea, Singapore, and Japan. This study aims to identify some...

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Main Authors: Sadi, A.H.M. Saifullah, Noordin, Mohamad Fauzan
Format: Conference or Workshop Item
Language:English
Published: 2011
Subjects:
HF Commerce
Online Access:http://irep.iium.edu.my/7386/1/IEOM_2011_International_Conference_Proceedings_Paper_5_%281%29.pdf
http://irep.iium.edu.my/7386/
http://www.iieom.org/ieom2011/pdfs/IEOM073.pdf
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spelling my.iium.irep.73862011-11-29T13:00:01Z http://irep.iium.edu.my/7386/ Factors influencing the adoption of m-commerce: an exploratory analysis Sadi, A.H.M. Saifullah Noordin, Mohamad Fauzan HF Commerce Mobile Commerce, also known as, M-commerce is thought to be the next big phase in this technologically dependent society after E-commerce era. However, its adoption and level of use is low in Malaysia compared to others nations such as Korea, Singapore, and Japan. This study aims to identify some factors that affect the adoption of Mcommerce in Malaysia based on traditional technology models such as Theory of Reason Action (TRA), Theory of Planned Behavior (TPB),Technology Acceptance Model (TAM) and Diffusion Innovation theory (DOI). In this research, an exploratory factor analysis was conducted on different measures to identify the underlying factors influencing the adoption of M-commerce. The findings revealed that all the thirteen (13) factors were statistically significant and can affect the adoption of m-commerce. 2011 Conference or Workshop Item REM application/pdf en http://irep.iium.edu.my/7386/1/IEOM_2011_International_Conference_Proceedings_Paper_5_%281%29.pdf Sadi, A.H.M. Saifullah and Noordin, Mohamad Fauzan (2011) Factors influencing the adoption of m-commerce: an exploratory analysis. In: 2011 International Conference on Industrial Engineering and Operations Management, 22 – 24 January 2011, Kuala Lumpur, Malaysia. http://www.iieom.org/ieom2011/pdfs/IEOM073.pdf
institution Universiti Islam Antarabangsa Malaysia
building IIUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider International Islamic University Malaysia
content_source IIUM Repository (IREP)
url_provider http://irep.iium.edu.my/
language English
topic HF Commerce
spellingShingle HF Commerce
Sadi, A.H.M. Saifullah
Noordin, Mohamad Fauzan
Factors influencing the adoption of m-commerce: an exploratory analysis
description Mobile Commerce, also known as, M-commerce is thought to be the next big phase in this technologically dependent society after E-commerce era. However, its adoption and level of use is low in Malaysia compared to others nations such as Korea, Singapore, and Japan. This study aims to identify some factors that affect the adoption of Mcommerce in Malaysia based on traditional technology models such as Theory of Reason Action (TRA), Theory of Planned Behavior (TPB),Technology Acceptance Model (TAM) and Diffusion Innovation theory (DOI). In this research, an exploratory factor analysis was conducted on different measures to identify the underlying factors influencing the adoption of M-commerce. The findings revealed that all the thirteen (13) factors were statistically significant and can affect the adoption of m-commerce.
format Conference or Workshop Item
author Sadi, A.H.M. Saifullah
Noordin, Mohamad Fauzan
author_facet Sadi, A.H.M. Saifullah
Noordin, Mohamad Fauzan
author_sort Sadi, A.H.M. Saifullah
title Factors influencing the adoption of m-commerce: an exploratory analysis
title_short Factors influencing the adoption of m-commerce: an exploratory analysis
title_full Factors influencing the adoption of m-commerce: an exploratory analysis
title_fullStr Factors influencing the adoption of m-commerce: an exploratory analysis
title_full_unstemmed Factors influencing the adoption of m-commerce: an exploratory analysis
title_sort factors influencing the adoption of m-commerce: an exploratory analysis
publishDate 2011
url http://irep.iium.edu.my/7386/1/IEOM_2011_International_Conference_Proceedings_Paper_5_%281%29.pdf
http://irep.iium.edu.my/7386/
http://www.iieom.org/ieom2011/pdfs/IEOM073.pdf
_version_ 1643605929014329344
score 13.211869

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