Cover Image

Influencing factors of social commerce behavior in Saudi Arabia

Social commerce is getting popular all over the world including in the middle eastern countries. The main objective of this work is to identify the factors that influence the purchasing intention and the behavior among the Y generation and millennials in the Kingdom of Saudi Arabia. For this purpose...

Full description

Saved in:
Bibliographic Details
Main Authors: Mohamed Razi, Mohamed Jalaldeen, Sarabdeen, Masahina, Mohd Tamrin, Mohd Izzuddin, Kijas, Abdul Cafoor Muhammadu
Format: Conference or Workshop Item
Language:English
English
Published: IEEE 2019
Subjects:
T Technology (General)
T175 Industrial research. Research and development
Online Access:http://irep.iium.edu.my/72293/1/72293_Influencing%20Factors%20of%20Social%20Commerce.pdf
http://irep.iium.edu.my/72293/7/72293_Influencing%20factors%20of%20social%20commerce%20behavior_scopus.pdf
http://irep.iium.edu.my/72293/
https://ieeexplore.ieee.org/document/8716463
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.iium.irep.72293
record_format dspace
spelling my.iium.irep.722932019-07-02T08:50:14Z http://irep.iium.edu.my/72293/ Influencing factors of social commerce behavior in Saudi Arabia Mohamed Razi, Mohamed Jalaldeen Sarabdeen, Masahina Mohd Tamrin, Mohd Izzuddin Kijas, Abdul Cafoor Muhammadu T Technology (General) T175 Industrial research. Research and development Social commerce is getting popular all over the world including in the middle eastern countries. The main objective of this work is to identify the factors that influence the purchasing intention and the behavior among the Y generation and millennials in the Kingdom of Saudi Arabia. For this purpose, a hypothetical conceptual model was developed based on proven theories and well-established literature. To test this model, data were collected from 178 university students using an online questionnaire. Data were analyzed using SPSS 25. The validity and the reliability of the questionnaire items were determined through factors analysis and Cronbach Alpha. All hypotheses were supported in linear regression analysis, however, the stepwise multiple regression analysis which shows the simultaneous effects of the independent variables, resulted in that out of 11 hypotheses 3 were not supported. Based on the findings a discussion was developed at the end of the paper. IEEE 2019 Conference or Workshop Item PeerReviewed application/pdf en http://irep.iium.edu.my/72293/1/72293_Influencing%20Factors%20of%20Social%20Commerce.pdf application/pdf en http://irep.iium.edu.my/72293/7/72293_Influencing%20factors%20of%20social%20commerce%20behavior_scopus.pdf Mohamed Razi, Mohamed Jalaldeen and Sarabdeen, Masahina and Mohd Tamrin, Mohd Izzuddin and Kijas, Abdul Cafoor Muhammadu (2019) Influencing factors of social commerce behavior in Saudi Arabia. In: 2019 International Conference on Computer and Information Sciences (ICCIS), 3rd-4th April 2019, Aljouf, Kingdom of Saudi Arabia. https://ieeexplore.ieee.org/document/8716463 10.1109/ICCISci.2019.8716463
institution Universiti Islam Antarabangsa Malaysia
building IIUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider International Islamic University Malaysia
content_source IIUM Repository (IREP)
url_provider http://irep.iium.edu.my/
language English
English
topic T Technology (General)
T175 Industrial research. Research and development
spellingShingle T Technology (General)
T175 Industrial research. Research and development
Mohamed Razi, Mohamed Jalaldeen
Sarabdeen, Masahina
Mohd Tamrin, Mohd Izzuddin
Kijas, Abdul Cafoor Muhammadu
Influencing factors of social commerce behavior in Saudi Arabia
description Social commerce is getting popular all over the world including in the middle eastern countries. The main objective of this work is to identify the factors that influence the purchasing intention and the behavior among the Y generation and millennials in the Kingdom of Saudi Arabia. For this purpose, a hypothetical conceptual model was developed based on proven theories and well-established literature. To test this model, data were collected from 178 university students using an online questionnaire. Data were analyzed using SPSS 25. The validity and the reliability of the questionnaire items were determined through factors analysis and Cronbach Alpha. All hypotheses were supported in linear regression analysis, however, the stepwise multiple regression analysis which shows the simultaneous effects of the independent variables, resulted in that out of 11 hypotheses 3 were not supported. Based on the findings a discussion was developed at the end of the paper.
format Conference or Workshop Item
author Mohamed Razi, Mohamed Jalaldeen
Sarabdeen, Masahina
Mohd Tamrin, Mohd Izzuddin
Kijas, Abdul Cafoor Muhammadu
author_facet Mohamed Razi, Mohamed Jalaldeen
Sarabdeen, Masahina
Mohd Tamrin, Mohd Izzuddin
Kijas, Abdul Cafoor Muhammadu
author_sort Mohamed Razi, Mohamed Jalaldeen
title Influencing factors of social commerce behavior in Saudi Arabia
title_short Influencing factors of social commerce behavior in Saudi Arabia
title_full Influencing factors of social commerce behavior in Saudi Arabia
title_fullStr Influencing factors of social commerce behavior in Saudi Arabia
title_full_unstemmed Influencing factors of social commerce behavior in Saudi Arabia
title_sort influencing factors of social commerce behavior in saudi arabia
publisher IEEE
publishDate 2019
url http://irep.iium.edu.my/72293/1/72293_Influencing%20Factors%20of%20Social%20Commerce.pdf
http://irep.iium.edu.my/72293/7/72293_Influencing%20factors%20of%20social%20commerce%20behavior_scopus.pdf
http://irep.iium.edu.my/72293/
https://ieeexplore.ieee.org/document/8716463
_version_ 1643620117610758144
score 13.211869

Similar Items