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Chetty: the unforgotten

Melaka is one of the historical cities which is famous with its culture and heritage values. Unfortunately, Chetty’s community is closely to be left out and forgotten despite of any tourism commercialization by the Melaka State Government. Therefore, in order to make this Chetty’s community to be ac...

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Main Authors:	Haminuddin, Norsuhana, Abdullah, Nik Norasyira, Norazman, Nadhirah Husna, Azli, Aina Farahin, Fadzil, Nur Sakinah, Wan Shazli, Wan Nuriffa Azima, Mohd Fadzil, Nur Hidayah, Abd Rahman, Nur Hidayah
Format:	Conference or Workshop Item
Language:	English
Published:	Research Management Unit (RMU), Universiti Teknologi MARA Cawangan Pulau Pinang 2019
Subjects:	GV Recreation Leisure H Social Sciences (General) T175 Industrial research. Research and development
Online Access:	http://irep.iium.edu.my/72156/1/CHETTY%20-2.pdf http://irep.iium.edu.my/72156/ http://appspenang.uitm.edu.my/penangiid/e-Proceedings
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id	my.iium.irep.72156
record_format	dspace
spelling	my.iium.irep.721562019-05-16T00:52:44Z http://irep.iium.edu.my/72156/ Chetty: the unforgotten Haminuddin, Norsuhana Abdullah, Nik Norasyira Norazman, Nadhirah Husna Azli, Aina Farahin Fadzil, Nur Sakinah Wan Shazli, Wan Nuriffa Azima Mohd Fadzil, Nur Hidayah Abd Rahman, Nur Hidayah GV Recreation Leisure H Social Sciences (General) T175 Industrial research. Research and development Melaka is one of the historical cities which is famous with its culture and heritage values. Unfortunately, Chetty’s community is closely to be left out and forgotten despite of any tourism commercialization by the Melaka State Government. Therefore, in order to make this Chetty’s community to be acknowledged by the local people and tourists around the world, the concept of Augmented Reality is vital to be introduced in order to curb the distinction of this community. This initiative is produced in live brochure form to promote the culture and custom of the Chetty’s community in Melaka which resulted from an improper medium of marketing and promotion. Furthermore, this live brochure comprises of all the information related to the Chetty’s community such as navigation, attractions, activities, customs and lifestyle that present the Chetty’s features which located in Kampung Gajah Berang. Nevertheless, this initiative can lift up their image as one of the unique minority ethnics in Melaka World Heritage Site. The live brochure will also benefit the Chetty’s community in tourism activities specifically in preserving the priceless values of that community based on their history and custom which could be protected. Consequently, it will become one of the attractive tourism destinations in Melaka World Heritage Site with exclusive design of the brochure and able to captivate the tourists’ attention. Research Management Unit (RMU), Universiti Teknologi MARA Cawangan Pulau Pinang 2019 Conference or Workshop Item PeerReviewed application/pdf en http://irep.iium.edu.my/72156/1/CHETTY%20-2.pdf Haminuddin, Norsuhana and Abdullah, Nik Norasyira and Norazman, Nadhirah Husna and Azli, Aina Farahin and Fadzil, Nur Sakinah and Wan Shazli, Wan Nuriffa Azima and Mohd Fadzil, Nur Hidayah and Abd Rahman, Nur Hidayah (2019) Chetty: the unforgotten. In: Penang International Invention, Innovation and Design 2019 (PIID2019), 27th-28th March 2019, Permatang Pauh, Pulau Pinang. http://appspenang.uitm.edu.my/penangiid/e-Proceedings
institution	Universiti Islam Antarabangsa Malaysia
building	IIUM Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	International Islamic University Malaysia
content_source	IIUM Repository (IREP)
url_provider	http://irep.iium.edu.my/
language	English
topic	GV Recreation Leisure H Social Sciences (General) T175 Industrial research. Research and development
spellingShingle	GV Recreation Leisure H Social Sciences (General) T175 Industrial research. Research and development Haminuddin, Norsuhana Abdullah, Nik Norasyira Norazman, Nadhirah Husna Azli, Aina Farahin Fadzil, Nur Sakinah Wan Shazli, Wan Nuriffa Azima Mohd Fadzil, Nur Hidayah Abd Rahman, Nur Hidayah Chetty: the unforgotten
description	Melaka is one of the historical cities which is famous with its culture and heritage values. Unfortunately, Chetty’s community is closely to be left out and forgotten despite of any tourism commercialization by the Melaka State Government. Therefore, in order to make this Chetty’s community to be acknowledged by the local people and tourists around the world, the concept of Augmented Reality is vital to be introduced in order to curb the distinction of this community. This initiative is produced in live brochure form to promote the culture and custom of the Chetty’s community in Melaka which resulted from an improper medium of marketing and promotion. Furthermore, this live brochure comprises of all the information related to the Chetty’s community such as navigation, attractions, activities, customs and lifestyle that present the Chetty’s features which located in Kampung Gajah Berang. Nevertheless, this initiative can lift up their image as one of the unique minority ethnics in Melaka World Heritage Site. The live brochure will also benefit the Chetty’s community in tourism activities specifically in preserving the priceless values of that community based on their history and custom which could be protected. Consequently, it will become one of the attractive tourism destinations in Melaka World Heritage Site with exclusive design of the brochure and able to captivate the tourists’ attention.
format	Conference or Workshop Item
author	Haminuddin, Norsuhana Abdullah, Nik Norasyira Norazman, Nadhirah Husna Azli, Aina Farahin Fadzil, Nur Sakinah Wan Shazli, Wan Nuriffa Azima Mohd Fadzil, Nur Hidayah Abd Rahman, Nur Hidayah
author_facet	Haminuddin, Norsuhana Abdullah, Nik Norasyira Norazman, Nadhirah Husna Azli, Aina Farahin Fadzil, Nur Sakinah Wan Shazli, Wan Nuriffa Azima Mohd Fadzil, Nur Hidayah Abd Rahman, Nur Hidayah
author_sort	Haminuddin, Norsuhana
title	Chetty: the unforgotten
title_short	Chetty: the unforgotten
title_full	Chetty: the unforgotten
title_fullStr	Chetty: the unforgotten
title_full_unstemmed	Chetty: the unforgotten
title_sort	chetty: the unforgotten
publisher	Research Management Unit (RMU), Universiti Teknologi MARA Cawangan Pulau Pinang
publishDate	2019
url	http://irep.iium.edu.my/72156/1/CHETTY%20-2.pdf http://irep.iium.edu.my/72156/ http://appspenang.uitm.edu.my/penangiid/e-Proceedings
_version_	1643620101146017792
score	13.211869

Chetty: the unforgotten

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