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Investigation of adoption behaviour for social commerce in the Kingdom of Saudi Arabia

Social media fundamentally has changed the consumer's decision process. There are many research studies from different context for understanding the importance of social media, regrettably, not until recently, its business impact and opportunities were not seriously addressed. This is what led...

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Main Authors: Aldhahery, Muhammad, Wahiddin, Mohamed Ridza, Ahmed Khuhro, Mansoor, Ahmed Maher, Zulfikar
Format: Conference or Workshop Item
Language:English
English
English
Published: Institute of Electrical and Electronics Engineers Inc. 2019
Subjects:
QA75 Electronic computers. Computer science
Online Access:http://irep.iium.edu.my/70833/1/70833_Investigation%20of%20adoption%20behaviour.pdf
http://irep.iium.edu.my/70833/2/70833_Investigation%20of%20adoption%20behaviour_SCOPUS.pdf
http://irep.iium.edu.my/70833/3/70833_Investigation%20of%20adoption%20behaviour_%D9%8BWOS.pdf
http://irep.iium.edu.my/70833/
https://ieeexplore.ieee.org/document/8629228
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spelling my.iium.irep.708332019-06-13T03:40:20Z http://irep.iium.edu.my/70833/ Investigation of adoption behaviour for social commerce in the Kingdom of Saudi Arabia Aldhahery, Muhammad Wahiddin, Mohamed Ridza Ahmed Khuhro, Mansoor Ahmed Maher, Zulfikar QA75 Electronic computers. Computer science Social media fundamentally has changed the consumer's decision process. There are many research studies from different context for understanding the importance of social media, regrettably, not until recently, its business impact and opportunities were not seriously addressed. This is what led the Information System (IS) research community to come up with a new discipline known as Social Commerce (s-commerce). Hence an alternative means businesses through online social interactions emerge. This has made the social networking platform drives consumers to participate in social commerce. It is necessary to identify the significant factors that affect its acceptance. Thus, this research aimed to empirically examine the factors that affect s-commerce acceptance in Saudi Arabia. The quantitative research methodology was chosen to test the formulated hypothesis by subjective assessment of attitudes, opinions, and behavior of the people of Saudi Arabia. Institute of Electrical and Electronics Engineers Inc. 2019 Conference or Workshop Item PeerReviewed application/pdf en http://irep.iium.edu.my/70833/1/70833_Investigation%20of%20adoption%20behaviour.pdf application/pdf en http://irep.iium.edu.my/70833/2/70833_Investigation%20of%20adoption%20behaviour_SCOPUS.pdf application/pdf en http://irep.iium.edu.my/70833/3/70833_Investigation%20of%20adoption%20behaviour_%D9%8BWOS.pdf Aldhahery, Muhammad and Wahiddin, Mohamed Ridza and Ahmed Khuhro, Mansoor and Ahmed Maher, Zulfikar (2019) Investigation of adoption behaviour for social commerce in the Kingdom of Saudi Arabia. In: 5th IEEE International Conference on Engineering Technologies and Applied Sciences (ICETAS) 2018, 22nd-23rd Nov. 2018, Bangkok, Thailand. https://ieeexplore.ieee.org/document/8629228 10.1109/ICETAS.2018.8629228
institution Universiti Islam Antarabangsa Malaysia
building IIUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider International Islamic University Malaysia
content_source IIUM Repository (IREP)
url_provider http://irep.iium.edu.my/
language English
English
English
topic QA75 Electronic computers. Computer science
spellingShingle QA75 Electronic computers. Computer science
Aldhahery, Muhammad
Wahiddin, Mohamed Ridza
Ahmed Khuhro, Mansoor
Ahmed Maher, Zulfikar
Investigation of adoption behaviour for social commerce in the Kingdom of Saudi Arabia
description Social media fundamentally has changed the consumer's decision process. There are many research studies from different context for understanding the importance of social media, regrettably, not until recently, its business impact and opportunities were not seriously addressed. This is what led the Information System (IS) research community to come up with a new discipline known as Social Commerce (s-commerce). Hence an alternative means businesses through online social interactions emerge. This has made the social networking platform drives consumers to participate in social commerce. It is necessary to identify the significant factors that affect its acceptance. Thus, this research aimed to empirically examine the factors that affect s-commerce acceptance in Saudi Arabia. The quantitative research methodology was chosen to test the formulated hypothesis by subjective assessment of attitudes, opinions, and behavior of the people of Saudi Arabia.
format Conference or Workshop Item
author Aldhahery, Muhammad
Wahiddin, Mohamed Ridza
Ahmed Khuhro, Mansoor
Ahmed Maher, Zulfikar
author_facet Aldhahery, Muhammad
Wahiddin, Mohamed Ridza
Ahmed Khuhro, Mansoor
Ahmed Maher, Zulfikar
author_sort Aldhahery, Muhammad
title Investigation of adoption behaviour for social commerce in the Kingdom of Saudi Arabia
title_short Investigation of adoption behaviour for social commerce in the Kingdom of Saudi Arabia
title_full Investigation of adoption behaviour for social commerce in the Kingdom of Saudi Arabia
title_fullStr Investigation of adoption behaviour for social commerce in the Kingdom of Saudi Arabia
title_full_unstemmed Investigation of adoption behaviour for social commerce in the Kingdom of Saudi Arabia
title_sort investigation of adoption behaviour for social commerce in the kingdom of saudi arabia
publisher Institute of Electrical and Electronics Engineers Inc.
publishDate 2019
url http://irep.iium.edu.my/70833/1/70833_Investigation%20of%20adoption%20behaviour.pdf
http://irep.iium.edu.my/70833/2/70833_Investigation%20of%20adoption%20behaviour_SCOPUS.pdf
http://irep.iium.edu.my/70833/3/70833_Investigation%20of%20adoption%20behaviour_%D9%8BWOS.pdf
http://irep.iium.edu.my/70833/
https://ieeexplore.ieee.org/document/8629228
_version_ 1643619943469547520
score 13.211869

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