The effects of hotel image, brand image and employee performance on customer satisfaction of Muslim youths towards Muslim-friendly hotels
This paper aims to examine the effects of hotel image, brand image and employee performance on customer satisfaction of Muslim youths during their leisure stay in Muslim-Friendly (MF) hotels in Malaysia. Self-administered questionnaires measuring hotel image, brand image, employee performance and cu...
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| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English English English |
| Published: |
2018
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/67811/3/ConferenceICHPTS%20Cover.jpg http://irep.iium.edu.my/67811/4/conferenceICHPTS%20Name.jpg http://irep.iium.edu.my/67811/13/67811_The%20effects%20of%20hotel%20image%20brand%20image%20and%20employees.pdf http://irep.iium.edu.my/67811/ |
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