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Factors determinant of patients’ satisfaction towards health tourism in Malaysia

Health tourism is a new form of tourism which is increasingly getting popularity around the world. Recently, Malaysia has become a favourite destination for health tourism. In order for Malaysia to attract more health tourists, it is imperative to determine the crucial factors concerning patients’ s...

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Main Authors: Haque, A. K. M. Ahasanul, , Farzana Yasmin, Anwar, Naila
Format: Article
Language:English
Published: Research Publishing Academy (RPA) 2018
Subjects:
HF5001 Business. Business Administration
Online Access:http://irep.iium.edu.my/67633/1/ITHJ-2018-01-05.pdf
http://irep.iium.edu.my/67633/
https://rpajournals.com/wp-content/uploads/2018/06/ITHJ-2018-01-05.pdf
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spelling my.iium.irep.676332019-01-08T03:26:51Z http://irep.iium.edu.my/67633/ Factors determinant of patients’ satisfaction towards health tourism in Malaysia Haque, A. K. M. Ahasanul , Farzana Yasmin Anwar, Naila HF5001 Business. Business Administration Health tourism is a new form of tourism which is increasingly getting popularity around the world. Recently, Malaysia has become a favourite destination for health tourism. In order for Malaysia to attract more health tourists, it is imperative to determine the crucial factors concerning patients’ satisfaction. This research has been designed to analyze the factors that may affect patients’ satisfaction with health tourism, particularly in the context of Malaysia. Specifically, the study tries to examine the relationship between patients’ satisfaction and cost, service quality, motivation, destination image and perceived value. With the aim of achieving these objectives, this study has developed a framework on the basis of prior studies. In addition, data has been collected via self-structured questionnaire from patients visiting Malaysia, specifically Kuala Lumpur for the purpose of health tourism. The collected data from the respective respondents were analyzed through Statistical Package for Social Sciences (SPSS). SPSS has been used in order to assess the demographic profile of the respondents, run exploratory factor analysis and multiple regression analysis. The findings of the study demonstrated that cost, service quality and motivation are significantly related to satisfaction toward health tourism, whereas destination image and perceived value are not. Research Publishing Academy (RPA) 2018 Article PeerReviewed application/pdf en http://irep.iium.edu.my/67633/1/ITHJ-2018-01-05.pdf Haque, A. K. M. Ahasanul and , Farzana Yasmin and Anwar, Naila (2018) Factors determinant of patients’ satisfaction towards health tourism in Malaysia. International Tourism and Hospitality Journal, 1 (1). pp. 1-18. ISSN 2616-518X https://rpajournals.com/wp-content/uploads/2018/06/ITHJ-2018-01-05.pdf
institution Universiti Islam Antarabangsa Malaysia
building IIUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider International Islamic University Malaysia
content_source IIUM Repository (IREP)
url_provider http://irep.iium.edu.my/
language English
topic HF5001 Business. Business Administration
spellingShingle HF5001 Business. Business Administration
Haque, A. K. M. Ahasanul
, Farzana Yasmin
Anwar, Naila
Factors determinant of patients’ satisfaction towards health tourism in Malaysia
description Health tourism is a new form of tourism which is increasingly getting popularity around the world. Recently, Malaysia has become a favourite destination for health tourism. In order for Malaysia to attract more health tourists, it is imperative to determine the crucial factors concerning patients’ satisfaction. This research has been designed to analyze the factors that may affect patients’ satisfaction with health tourism, particularly in the context of Malaysia. Specifically, the study tries to examine the relationship between patients’ satisfaction and cost, service quality, motivation, destination image and perceived value. With the aim of achieving these objectives, this study has developed a framework on the basis of prior studies. In addition, data has been collected via self-structured questionnaire from patients visiting Malaysia, specifically Kuala Lumpur for the purpose of health tourism. The collected data from the respective respondents were analyzed through Statistical Package for Social Sciences (SPSS). SPSS has been used in order to assess the demographic profile of the respondents, run exploratory factor analysis and multiple regression analysis. The findings of the study demonstrated that cost, service quality and motivation are significantly related to satisfaction toward health tourism, whereas destination image and perceived value are not.
format Article
author Haque, A. K. M. Ahasanul
, Farzana Yasmin
Anwar, Naila
author_facet Haque, A. K. M. Ahasanul
, Farzana Yasmin
Anwar, Naila
author_sort Haque, A. K. M. Ahasanul
title Factors determinant of patients’ satisfaction towards health tourism in Malaysia
title_short Factors determinant of patients’ satisfaction towards health tourism in Malaysia
title_full Factors determinant of patients’ satisfaction towards health tourism in Malaysia
title_fullStr Factors determinant of patients’ satisfaction towards health tourism in Malaysia
title_full_unstemmed Factors determinant of patients’ satisfaction towards health tourism in Malaysia
title_sort factors determinant of patients’ satisfaction towards health tourism in malaysia
publisher Research Publishing Academy (RPA)
publishDate 2018
url http://irep.iium.edu.my/67633/1/ITHJ-2018-01-05.pdf
http://irep.iium.edu.my/67633/
https://rpajournals.com/wp-content/uploads/2018/06/ITHJ-2018-01-05.pdf
_version_ 1643618536223932416
score 13.211869

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