Will Islamic marketing survive in today’s world?
Purpose – This paper discusses various challenges that marketers need to resolve in implementing marketing practices that are consistent with the Islamic ethical framework. Design/ methodology/ approach - This paper develops a framework that describes three main issues/ challenges faced by Islami...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
2018
|
| Subjects: | |
| Online Access: | http://irep.iium.edu.my/67598/1/Will%20islamic%20marketing%20survive%20-%20Sept%202018.pdf http://irep.iium.edu.my/67598/ http://www.jnbit.org |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|