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Exploring Muslim consumers' confidence and awareness towards halal labeled manufactured food products in Sabah

This paper focuses on the Muslim consumers’ confidence and awareness towards halal labelled manufactured food products. A qualitative study was chosen as a research design to gather information about the Muslim consumers’ attitude on halal labels for manufactured food products in Sabah. Structured i...

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Main Authors:	Md Sawari, Siti Salwa, Sahar, Rafidah, Omar, Intan Marfarrina
Format:	Conference or Workshop Item
Language:	English
Published:	2018
Subjects:	HD9000 Special industries and trades HT Communities. Classes. Races
Online Access:	http://irep.iium.edu.my/65954/7/65954%20Exploring%20Muslim%20Consumers%27%20Confidence%20and%20Awareness%20towards%20Halal%20Labeled%20Manufactured%20Food%20Products%20in%20Sabah.pdf http://irep.iium.edu.my/65954/
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spelling	my.iium.irep.659542018-09-27T03:21:00Z http://irep.iium.edu.my/65954/ Exploring Muslim consumers' confidence and awareness towards halal labeled manufactured food products in Sabah Md Sawari, Siti Salwa Sahar, Rafidah Omar, Intan Marfarrina HD9000 Special industries and trades HT Communities. Classes. Races This paper focuses on the Muslim consumers’ confidence and awareness towards halal labelled manufactured food products. A qualitative study was chosen as a research design to gather information about the Muslim consumers’ attitude on halal labels for manufactured food products in Sabah. Structured interviews were conducted with seven Muslim consumers. The interviews were then content analysed, and an inventory was formed. Findings of the study indicate that the Muslim consumers were confident with the halal labelled manufactured food products. The findings also show that the Muslim consumers were less aware of the authorities responsible for the certification of halal labels in Sabah. This paper contributes to a better understanding of the Muslim consumer attitude relating to the labels of halal food products. Moreover, this paper helps to emphasise some of the main issues that frame the current state of halal labelled manufactured food products in Sabah. 2018 Conference or Workshop Item NonPeerReviewed application/pdf en http://irep.iium.edu.my/65954/7/65954%20Exploring%20Muslim%20Consumers%27%20Confidence%20and%20Awareness%20towards%20Halal%20Labeled%20Manufactured%20Food%20Products%20in%20Sabah.pdf Md Sawari, Siti Salwa and Sahar, Rafidah and Omar, Intan Marfarrina (2018) Exploring Muslim consumers' confidence and awareness towards halal labeled manufactured food products in Sabah. In: 14th International Borneo Research Council Conference (BRC 2018)., 6th-8th August 2018, Samarahan, Sarawak. (Unpublished)
institution	Universiti Islam Antarabangsa Malaysia
building	IIUM Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	International Islamic University Malaysia
content_source	IIUM Repository (IREP)
url_provider	http://irep.iium.edu.my/
language	English
topic	HD9000 Special industries and trades HT Communities. Classes. Races
spellingShingle	HD9000 Special industries and trades HT Communities. Classes. Races Md Sawari, Siti Salwa Sahar, Rafidah Omar, Intan Marfarrina Exploring Muslim consumers' confidence and awareness towards halal labeled manufactured food products in Sabah
description	This paper focuses on the Muslim consumers’ confidence and awareness towards halal labelled manufactured food products. A qualitative study was chosen as a research design to gather information about the Muslim consumers’ attitude on halal labels for manufactured food products in Sabah. Structured interviews were conducted with seven Muslim consumers. The interviews were then content analysed, and an inventory was formed. Findings of the study indicate that the Muslim consumers were confident with the halal labelled manufactured food products. The findings also show that the Muslim consumers were less aware of the authorities responsible for the certification of halal labels in Sabah. This paper contributes to a better understanding of the Muslim consumer attitude relating to the labels of halal food products. Moreover, this paper helps to emphasise some of the main issues that frame the current state of halal labelled manufactured food products in Sabah.
format	Conference or Workshop Item
author	Md Sawari, Siti Salwa Sahar, Rafidah Omar, Intan Marfarrina
author_facet	Md Sawari, Siti Salwa Sahar, Rafidah Omar, Intan Marfarrina
author_sort	Md Sawari, Siti Salwa
title	Exploring Muslim consumers' confidence and awareness towards halal labeled manufactured food products in Sabah
title_short	Exploring Muslim consumers' confidence and awareness towards halal labeled manufactured food products in Sabah
title_full	Exploring Muslim consumers' confidence and awareness towards halal labeled manufactured food products in Sabah
title_fullStr	Exploring Muslim consumers' confidence and awareness towards halal labeled manufactured food products in Sabah
title_full_unstemmed	Exploring Muslim consumers' confidence and awareness towards halal labeled manufactured food products in Sabah
title_sort	exploring muslim consumers' confidence and awareness towards halal labeled manufactured food products in sabah
publishDate	2018
url	http://irep.iium.edu.my/65954/7/65954%20Exploring%20Muslim%20Consumers%27%20Confidence%20and%20Awareness%20towards%20Halal%20Labeled%20Manufactured%20Food%20Products%20in%20Sabah.pdf http://irep.iium.edu.my/65954/
_version_	1643617941847015424
score	13.211869

Exploring Muslim consumers' confidence and awareness towards halal labeled manufactured food products in Sabah

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