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The impact of TV and magazine on fashion and dressing of urban women of different ages

The way women adorn themselves and dressed-up reflects the image, status and to a certain extent their inner spirit. For Muslim women, Allah has revealed the verse that mention how women should preserve their aurah and how they should be dressed to reflect their ethical manners. However, present day...

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Main Authors: Wok, Saodah, Mohamed, Shafizan
Format: Article
Language:English
Published: Department of Media Studies, Faculty of Arts & Social Sciences, University of Malaya 2008
Subjects:
P87 Communication. Mass media
Online Access:http://irep.iium.edu.my/6593/1/JPMM_2008_Saodah_Wok_%26_Shafizan_Mohd.pdf
http://irep.iium.edu.my/6593/
http://umrefjournal.um.edu.my/journal/index.php?menu=view_detail&id=38
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spelling my.iium.irep.65932015-09-17T02:30:33Z http://irep.iium.edu.my/6593/ The impact of TV and magazine on fashion and dressing of urban women of different ages Wok, Saodah Mohamed, Shafizan P87 Communication. Mass media The way women adorn themselves and dressed-up reflects the image, status and to a certain extent their inner spirit. For Muslim women, Allah has revealed the verse that mention how women should preserve their aurah and how they should be dressed to reflect their ethical manners. However, present day dressing of some of the urban women particularly the younger groups are very much influenced by the Western fads and fashion trends. Such influence has penetrated the dress culture of the urban Malaysian women of various age groups. Therefore, a study on the impact of television (TV) and magazine on fashion and dressing of Malaysian women of various ages is called for. The objectives of the study are to find out (1) the level of TV and magazine use among Malaysian urban women of various age groups, (2) the level of TV and magazine influence on urban Malaysian women of various age groups, (3) the extent of TV and magazine influence on urban Malaysian women’s fashion and dressing, and (4) the relationship between urban Malaysian women’s fashion and dressing and the use and influence of TV and magazine of various age groups various age groups. The study was conducted among 639 urban Malaysian women using a survey design. Data were collected using questionnaires and the data were analyzed using SPSS WIN 12. Both descriptive statistics and inferential statistics were employed in the study. Results revealed TV influence has an impact on urban Malaysian women’s fashion and dressing. Magazine use is associated with young adult’s fashion and dressing while magazine influence is associated with adolescent’s fashion and dressing. Department of Media Studies, Faculty of Arts & Social Sciences, University of Malaya 2008 Article REM application/pdf en http://irep.iium.edu.my/6593/1/JPMM_2008_Saodah_Wok_%26_Shafizan_Mohd.pdf Wok, Saodah and Mohamed, Shafizan (2008) The impact of TV and magazine on fashion and dressing of urban women of different ages. Jurnal Pengajian Media Malaysia, 10 (1). pp. 157-170. ISSN 1511-2284 (print), 2231-8143 (online) http://umrefjournal.um.edu.my/journal/index.php?menu=view_detail&id=38
institution Universiti Islam Antarabangsa Malaysia
building IIUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider International Islamic University Malaysia
content_source IIUM Repository (IREP)
url_provider http://irep.iium.edu.my/
language English
topic P87 Communication. Mass media
spellingShingle P87 Communication. Mass media
Wok, Saodah
Mohamed, Shafizan
The impact of TV and magazine on fashion and dressing of urban women of different ages
description The way women adorn themselves and dressed-up reflects the image, status and to a certain extent their inner spirit. For Muslim women, Allah has revealed the verse that mention how women should preserve their aurah and how they should be dressed to reflect their ethical manners. However, present day dressing of some of the urban women particularly the younger groups are very much influenced by the Western fads and fashion trends. Such influence has penetrated the dress culture of the urban Malaysian women of various age groups. Therefore, a study on the impact of television (TV) and magazine on fashion and dressing of Malaysian women of various ages is called for. The objectives of the study are to find out (1) the level of TV and magazine use among Malaysian urban women of various age groups, (2) the level of TV and magazine influence on urban Malaysian women of various age groups, (3) the extent of TV and magazine influence on urban Malaysian women’s fashion and dressing, and (4) the relationship between urban Malaysian women’s fashion and dressing and the use and influence of TV and magazine of various age groups various age groups. The study was conducted among 639 urban Malaysian women using a survey design. Data were collected using questionnaires and the data were analyzed using SPSS WIN 12. Both descriptive statistics and inferential statistics were employed in the study. Results revealed TV influence has an impact on urban Malaysian women’s fashion and dressing. Magazine use is associated with young adult’s fashion and dressing while magazine influence is associated with adolescent’s fashion and dressing.
format Article
author Wok, Saodah
Mohamed, Shafizan
author_facet Wok, Saodah
Mohamed, Shafizan
author_sort Wok, Saodah
title The impact of TV and magazine on fashion and dressing of urban women of different ages
title_short The impact of TV and magazine on fashion and dressing of urban women of different ages
title_full The impact of TV and magazine on fashion and dressing of urban women of different ages
title_fullStr The impact of TV and magazine on fashion and dressing of urban women of different ages
title_full_unstemmed The impact of TV and magazine on fashion and dressing of urban women of different ages
title_sort impact of tv and magazine on fashion and dressing of urban women of different ages
publisher Department of Media Studies, Faculty of Arts & Social Sciences, University of Malaya
publishDate 2008
url http://irep.iium.edu.my/6593/1/JPMM_2008_Saodah_Wok_%26_Shafizan_Mohd.pdf
http://irep.iium.edu.my/6593/
http://umrefjournal.um.edu.my/journal/index.php?menu=view_detail&id=38
_version_ 1643605769923330048
score 13.211869

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