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Factors influencing sales people’s performance: a study of mobile service providers in Bangladesh

Mobile service provider markets are a standout amongst the most unstable market environments because of expanded rivalry and change in the market. Thus, the developing concern requires the marketers to entirely look at client purchasing choice and satisfying procedure. On this basis, the purpose of...

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Main Authors: Talukder, Kamarul Islam, Jan, Muhammad Tahir
Format: Article
Language:English
Published: Allied Business Academies 2017
Subjects:
HF5001 Business. Business Administration
Online Access:http://irep.iium.edu.my/63717/1/Factors-influencing-sales-peoples-performance-a-study-of-mobile-service-providers-in-bangladesh-1528-2678-21-2-113.pdf
http://irep.iium.edu.my/63717/
https://www.abacademies.org/articles/Factors-influencing-sales-peoples-performance-a-study-of-mobile-service-providers-in-bangladesh-1528-2678-21-2-113.pdf
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spelling my.iium.irep.637172018-05-15T09:41:40Z http://irep.iium.edu.my/63717/ Factors influencing sales people’s performance: a study of mobile service providers in Bangladesh Talukder, Kamarul Islam Jan, Muhammad Tahir HF5001 Business. Business Administration Mobile service provider markets are a standout amongst the most unstable market environments because of expanded rivalry and change in the market. Thus, the developing concern requires the marketers to entirely look at client purchasing choice and satisfying procedure. On this basis, the purpose of the study is to more focus on the factors that influence sales people’s performance in mobile phone service providers. This paper used structural equation modelling (SEM) approach to test the research model. A primary data was collected using self-administered questions from mobile phone service operator in Dhaka city. The sample included 262 active sales people using a purposive sampling technique. The results revealed that intrinsic motivation, extrinsic motivation, organizational commitment and compensation had a significant relationship with sales people’s performance, whilst, job satisfaction has not significant impact on sales people’s performance. This study contributes a foundation for future research in achieving the objective of this study and fast developing mobile phone service industry. Allied Business Academies 2017 Article REM application/pdf en http://irep.iium.edu.my/63717/1/Factors-influencing-sales-peoples-performance-a-study-of-mobile-service-providers-in-bangladesh-1528-2678-21-2-113.pdf Talukder, Kamarul Islam and Jan, Muhammad Tahir (2017) Factors influencing sales people’s performance: a study of mobile service providers in Bangladesh. Academy of Marketing Studies Journal, 21 (2). pp. 1-20. ISSN 1095-6298 https://www.abacademies.org/articles/Factors-influencing-sales-peoples-performance-a-study-of-mobile-service-providers-in-bangladesh-1528-2678-21-2-113.pdf
institution Universiti Islam Antarabangsa Malaysia
building IIUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider International Islamic University Malaysia
content_source IIUM Repository (IREP)
url_provider http://irep.iium.edu.my/
language English
topic HF5001 Business. Business Administration
spellingShingle HF5001 Business. Business Administration
Talukder, Kamarul Islam
Jan, Muhammad Tahir
Factors influencing sales people’s performance: a study of mobile service providers in Bangladesh
description Mobile service provider markets are a standout amongst the most unstable market environments because of expanded rivalry and change in the market. Thus, the developing concern requires the marketers to entirely look at client purchasing choice and satisfying procedure. On this basis, the purpose of the study is to more focus on the factors that influence sales people’s performance in mobile phone service providers. This paper used structural equation modelling (SEM) approach to test the research model. A primary data was collected using self-administered questions from mobile phone service operator in Dhaka city. The sample included 262 active sales people using a purposive sampling technique. The results revealed that intrinsic motivation, extrinsic motivation, organizational commitment and compensation had a significant relationship with sales people’s performance, whilst, job satisfaction has not significant impact on sales people’s performance. This study contributes a foundation for future research in achieving the objective of this study and fast developing mobile phone service industry.
format Article
author Talukder, Kamarul Islam
Jan, Muhammad Tahir
author_facet Talukder, Kamarul Islam
Jan, Muhammad Tahir
author_sort Talukder, Kamarul Islam
title Factors influencing sales people’s performance: a study of mobile service providers in Bangladesh
title_short Factors influencing sales people’s performance: a study of mobile service providers in Bangladesh
title_full Factors influencing sales people’s performance: a study of mobile service providers in Bangladesh
title_fullStr Factors influencing sales people’s performance: a study of mobile service providers in Bangladesh
title_full_unstemmed Factors influencing sales people’s performance: a study of mobile service providers in Bangladesh
title_sort factors influencing sales people’s performance: a study of mobile service providers in bangladesh
publisher Allied Business Academies
publishDate 2017
url http://irep.iium.edu.my/63717/1/Factors-influencing-sales-peoples-performance-a-study-of-mobile-service-providers-in-bangladesh-1528-2678-21-2-113.pdf
http://irep.iium.edu.my/63717/
https://www.abacademies.org/articles/Factors-influencing-sales-peoples-performance-a-study-of-mobile-service-providers-in-bangladesh-1528-2678-21-2-113.pdf
_version_ 1643616412205318144
score 13.211869

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