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Public relation activities in Islamic banking industry: an approach of circuit of culture (COC) model

Purpose – This paper has adopted Circuit of Culture (COC) model as theoretical framework to examine the role of religion in influencing the public relations activity of Islamic banking institutions in Malaysia. Design/methodology/approach – A narrative analysis is used in this study. This analysis...

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Bibliographic Details
Main Authors: Mohd Thas Thaker, Mohamed Asmy, Mohd Thas Thaker, Hassanudin, Allah Pitchay, Anwar
Format: Article
Language:English
English
English
Published: Emerald Group Publishing Ltd. 2018
Subjects:
H Social Sciences (General)
HG3368 Islamic Banking and Finance
Online Access:http://irep.iium.edu.my/63704/1/63704_Public%20relation%20activities%20in%20Islamic%20banking.pdf
http://irep.iium.edu.my/63704/2/63704_Public%20relation%20activities%20in%20Islamic%20banking_SCOPUS.pdf
http://irep.iium.edu.my/63704/13/63704_Public%20relation%20activities%20in%20Islamic%20banking_WOS.pdf
http://irep.iium.edu.my/63704/
https://www.emeraldinsight.com/doi/full/10.1108/JIMA-06-2016-0047
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Internet

http://irep.iium.edu.my/63704/1/63704_Public%20relation%20activities%20in%20Islamic%20banking.pdf
http://irep.iium.edu.my/63704/2/63704_Public%20relation%20activities%20in%20Islamic%20banking_SCOPUS.pdf
http://irep.iium.edu.my/63704/13/63704_Public%20relation%20activities%20in%20Islamic%20banking_WOS.pdf
http://irep.iium.edu.my/63704/
https://www.emeraldinsight.com/doi/full/10.1108/JIMA-06-2016-0047

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