Cover Image

Tourist decision–making process in the selection of coastal tourism destination

Coastal tourism destination is a place where people can enjoy the scenery and experience loads of water based activities such as snorkeling, scuba diving and swimming. Tourists who seeks for these special kind of characters commonly will select the destination based on their preferences, needs an...

Full description

Saved in:
Bibliographic Details
Main Authors: Adeni, Nur Zakirah, A. Rahman, Muhammad Ali
Format: Book
Language:English
Published: IIUM Press 2017
Subjects:
GV Recreation Leisure
Online Access:http://irep.iium.edu.my/61680/1/61680_Tourist%20decision%E2%80%93making%20process.pdf
http://irep.iium.edu.my/61680/
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.iium.irep.61680
record_format dspace
spelling my.iium.irep.616802019-07-31T07:46:09Z http://irep.iium.edu.my/61680/ Tourist decision–making process in the selection of coastal tourism destination Adeni, Nur Zakirah A. Rahman, Muhammad Ali GV Recreation Leisure Coastal tourism destination is a place where people can enjoy the scenery and experience loads of water based activities such as snorkeling, scuba diving and swimming. Tourists who seeks for these special kind of characters commonly will select the destination based on their preferences, needs and wants, due to the fact that different tourists have different types of behaviour. Apart from that, the tourists also differed in term of their culture and lifestyle. In order to choose the coastal tourism destination, the tourists are notably have high expectation, very demanding and very particular about the characteristic of the destination itself. Thus, the purpose of this book is to identify the major factor that influenced the tourist decision - making process in selecting or choosing the coastal tourism destination as the place for vacation. Factors determination are vital because it may assist the tourism marketer or tourism service provider in enhancing the quality of services and improving their management of the coastal tourism destination in order to attract more tourists come. In order to identify and analyze the main factor that influence tourists’ decision – making process, questionnaire survey was distributed to 50 respondents specifically for Malaysian tourist or local domestic tourist. The random sampling was used by researcher in order to collect the relevant data. Furthermore, secondary data which is the feedback from the experienced tourist was also used in order to avoid bias information from the respondents. As the data has been gathered and analyzed, it can be found that the main factor that influence the tourists in their decision – making process is the relaxation purposes. Perhentian Island is one of the coastal tourism destination that rich with the white sandy beaches and enjoyable activities. There is no doubt that majority of the tourists choose the Perhentian Island as their place of vacation. This is due to the atmosphere of calmness and excitement activity at the Perhentian Island itself. IIUM Press 2017 Book NonPeerReviewed application/pdf en http://irep.iium.edu.my/61680/1/61680_Tourist%20decision%E2%80%93making%20process.pdf Adeni, Nur Zakirah and A. Rahman, Muhammad Ali (2017) Tourist decision–making process in the selection of coastal tourism destination. IIUM Press, Kuala Lumpur, Malaysia. ISBN 978-967-418-529-9
institution Universiti Islam Antarabangsa Malaysia
building IIUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider International Islamic University Malaysia
content_source IIUM Repository (IREP)
url_provider http://irep.iium.edu.my/
language English
topic GV Recreation Leisure
spellingShingle GV Recreation Leisure
Adeni, Nur Zakirah
A. Rahman, Muhammad Ali
Tourist decision–making process in the selection of coastal tourism destination
description Coastal tourism destination is a place where people can enjoy the scenery and experience loads of water based activities such as snorkeling, scuba diving and swimming. Tourists who seeks for these special kind of characters commonly will select the destination based on their preferences, needs and wants, due to the fact that different tourists have different types of behaviour. Apart from that, the tourists also differed in term of their culture and lifestyle. In order to choose the coastal tourism destination, the tourists are notably have high expectation, very demanding and very particular about the characteristic of the destination itself. Thus, the purpose of this book is to identify the major factor that influenced the tourist decision - making process in selecting or choosing the coastal tourism destination as the place for vacation. Factors determination are vital because it may assist the tourism marketer or tourism service provider in enhancing the quality of services and improving their management of the coastal tourism destination in order to attract more tourists come. In order to identify and analyze the main factor that influence tourists’ decision – making process, questionnaire survey was distributed to 50 respondents specifically for Malaysian tourist or local domestic tourist. The random sampling was used by researcher in order to collect the relevant data. Furthermore, secondary data which is the feedback from the experienced tourist was also used in order to avoid bias information from the respondents. As the data has been gathered and analyzed, it can be found that the main factor that influence the tourists in their decision – making process is the relaxation purposes. Perhentian Island is one of the coastal tourism destination that rich with the white sandy beaches and enjoyable activities. There is no doubt that majority of the tourists choose the Perhentian Island as their place of vacation. This is due to the atmosphere of calmness and excitement activity at the Perhentian Island itself.
format Book
author Adeni, Nur Zakirah
A. Rahman, Muhammad Ali
author_facet Adeni, Nur Zakirah
A. Rahman, Muhammad Ali
author_sort Adeni, Nur Zakirah
title Tourist decision–making process in the selection of coastal tourism destination
title_short Tourist decision–making process in the selection of coastal tourism destination
title_full Tourist decision–making process in the selection of coastal tourism destination
title_fullStr Tourist decision–making process in the selection of coastal tourism destination
title_full_unstemmed Tourist decision–making process in the selection of coastal tourism destination
title_sort tourist decision–making process in the selection of coastal tourism destination
publisher IIUM Press
publishDate 2017
url http://irep.iium.edu.my/61680/1/61680_Tourist%20decision%E2%80%93making%20process.pdf
http://irep.iium.edu.my/61680/
_version_ 1643619688321646592
score 13.211869

Similar Items