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Analysing media effects: The third-person effect on party members

This chapter discusses some selected communication theories and their relationship to several studies on what media can and cannot do on the audience. Special focus is given on Davison's Third-Person Effect theory (1996) and how it could be applied on the political communication studies. A stud...

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Main Authors: Idid, Syed Arabi, Mohamed, Shafizan
Format: Book Chapter
Language:English
Published: Penerbit Universiti Sains Malaysia 2006
Subjects:
H10 Societies
H61.8 Communication of information
HM Sociology
JC Political theory
JQ Political institutions Asia
Online Access:http://irep.iium.edu.my/61485/1/61485_Analysing%20media%20effects.pdf
http://irep.iium.edu.my/61485/
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spelling my.iium.irep.614852018-01-23T07:18:12Z http://irep.iium.edu.my/61485/ Analysing media effects: The third-person effect on party members Idid, Syed Arabi Mohamed, Shafizan H10 Societies H61.8 Communication of information HM Sociology JC Political theory JQ Political institutions Asia This chapter discusses some selected communication theories and their relationship to several studies on what media can and cannot do on the audience. Special focus is given on Davison's Third-Person Effect theory (1996) and how it could be applied on the political communication studies. A study was conducted on Malaysian registered voters in 2004. The result showed that the respondents believed that the mainstream media that included newspaper and television were more influential on government supporters rather than on the opposition supporters and the non-patisan respondents. Penerbit Universiti Sains Malaysia 2006 Book Chapter REM application/pdf en http://irep.iium.edu.my/61485/1/61485_Analysing%20media%20effects.pdf Idid, Syed Arabi and Mohamed, Shafizan (2006) Analysing media effects: The third-person effect on party members. In: Mass Media Diversity In Changing Times. Penerbit Universiti Sains Malaysia, Pulau Pinang, pp. 76-105. ISBN 983-3391-83-4
institution Universiti Islam Antarabangsa Malaysia
building IIUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider International Islamic University Malaysia
content_source IIUM Repository (IREP)
url_provider http://irep.iium.edu.my/
language English
topic H10 Societies
H61.8 Communication of information
HM Sociology
JC Political theory
JQ Political institutions Asia
spellingShingle H10 Societies
H61.8 Communication of information
HM Sociology
JC Political theory
JQ Political institutions Asia
Idid, Syed Arabi
Mohamed, Shafizan
Analysing media effects: The third-person effect on party members
description This chapter discusses some selected communication theories and their relationship to several studies on what media can and cannot do on the audience. Special focus is given on Davison's Third-Person Effect theory (1996) and how it could be applied on the political communication studies. A study was conducted on Malaysian registered voters in 2004. The result showed that the respondents believed that the mainstream media that included newspaper and television were more influential on government supporters rather than on the opposition supporters and the non-patisan respondents.
format Book Chapter
author Idid, Syed Arabi
Mohamed, Shafizan
author_facet Idid, Syed Arabi
Mohamed, Shafizan
author_sort Idid, Syed Arabi
title Analysing media effects: The third-person effect on party members
title_short Analysing media effects: The third-person effect on party members
title_full Analysing media effects: The third-person effect on party members
title_fullStr Analysing media effects: The third-person effect on party members
title_full_unstemmed Analysing media effects: The third-person effect on party members
title_sort analysing media effects: the third-person effect on party members
publisher Penerbit Universiti Sains Malaysia
publishDate 2006
url http://irep.iium.edu.my/61485/1/61485_Analysing%20media%20effects.pdf
http://irep.iium.edu.my/61485/
_version_ 1643616013889044480
score 13.211869

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