Gloria Jean's coffee in Malaysia
This case study explores the strategies employed by franchisor Gloria Jean's Coffees (GJC) in reestablishing its market presence in the Malaysian coffee market. GJC recently underwent an exchange of ownership. Under the new leadership, the company decided to appoint a new strategic master...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing Limited
2011
|
| Subjects: | |
| Online Access: | http://irep.iium.edu.my/61139/1/AS3623794697052211463409406663_content_1.pdf http://irep.iium.edu.my/61139/ https://www.emeraldinsight.com/doi/abs/10.1108/20450621111128574 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Summary: | This case study explores the strategies employed by franchisor Gloria Jean's
Coffees (GJC) in reestablishing its market presence in the Malaysian coffee market. GJC
recently underwent an exchange of ownership. Under the new leadership, the company
decided to appoint a new strategic master franchisee in Malaysia. |
|---|