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GE 13: The influence of ethnic newspapers in shaping the opinion of Indian and Chinese voters

This paper attempts to assess the role of Tamil and Chinese newspapers in exerting influence on Indian and Chinese voters, before and after Malaysia’s 2013 General Election (GE13). This study employs both content analysis and survey to examine media agenda and public agenda specifically the Chinese...

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Main Authors: Ahmad, Zeti Azreen, S.Y. Ahmed, Ismail, Wakichan, Hartini, Halem, Hazwani, Hussin, Siti Haslina, Ganiyu, Mutiu Adekunle
Format: Article
Language:English
English
Published: Penerbit UKM 2017
Subjects:
H Social Sciences (General)
H61.8 Communication of information
Online Access:http://irep.iium.edu.my/60021/1/GE13%20The%20Influence%20of%20Ethnic%20Newspapers.pdf
http://irep.iium.edu.my/60021/7/60021-GE%2013-SCOPUS.pdf
http://irep.iium.edu.my/60021/
http://ejournal.ukm.my/mjc/article/view/19087/6112
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spelling my.iium.irep.600212018-01-29T06:52:22Z http://irep.iium.edu.my/60021/ GE 13: The influence of ethnic newspapers in shaping the opinion of Indian and Chinese voters Ahmad, Zeti Azreen S.Y. Ahmed, Ismail Wakichan, Hartini Halem, Hazwani Hussin, Siti Haslina Ganiyu, Mutiu Adekunle H Social Sciences (General) H61.8 Communication of information This paper attempts to assess the role of Tamil and Chinese newspapers in exerting influence on Indian and Chinese voters, before and after Malaysia’s 2013 General Election (GE13). This study employs both content analysis and survey to examine media agenda and public agenda specifically the Chinese and Indian ethnic groups. In total, 4,951 news items were obtained from two major language newspapers comprising Sin Chew, Nanyang Siang Pau, Tamil Nesan and Malaysia Nanban, during the election campaign period. These news items have been coded according to seventeen categories. A total of 754 Chinese and 183 Indians had participated in the public opinion survey conducted before the general election, and a total of 618 Chinese and 122 Indians responded after the general election. This study found that both Tamil and Chinese newspapers did not influence the agenda of the Chinese and Indian respondents nationwide. Politics appeared as the top issue reported in both ethnic newspapers while crime appeared as the most important issue of concern to both Chinese and Indian respondents. Penerbit UKM 2017 Article REM application/pdf en http://irep.iium.edu.my/60021/1/GE13%20The%20Influence%20of%20Ethnic%20Newspapers.pdf application/pdf en http://irep.iium.edu.my/60021/7/60021-GE%2013-SCOPUS.pdf Ahmad, Zeti Azreen and S.Y. Ahmed, Ismail and Wakichan, Hartini and Halem, Hazwani and Hussin, Siti Haslina and Ganiyu, Mutiu Adekunle (2017) GE 13: The influence of ethnic newspapers in shaping the opinion of Indian and Chinese voters. Jurnal Komunikasi: Malaysian Journal of Communication, 33 (2). pp. 40-54. ISSN 2289-1528 http://ejournal.ukm.my/mjc/article/view/19087/6112
institution Universiti Islam Antarabangsa Malaysia
building IIUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider International Islamic University Malaysia
content_source IIUM Repository (IREP)
url_provider http://irep.iium.edu.my/
language English
English
topic H Social Sciences (General)
H61.8 Communication of information
spellingShingle H Social Sciences (General)
H61.8 Communication of information
Ahmad, Zeti Azreen
S.Y. Ahmed, Ismail
Wakichan, Hartini
Halem, Hazwani
Hussin, Siti Haslina
Ganiyu, Mutiu Adekunle
GE 13: The influence of ethnic newspapers in shaping the opinion of Indian and Chinese voters
description This paper attempts to assess the role of Tamil and Chinese newspapers in exerting influence on Indian and Chinese voters, before and after Malaysia’s 2013 General Election (GE13). This study employs both content analysis and survey to examine media agenda and public agenda specifically the Chinese and Indian ethnic groups. In total, 4,951 news items were obtained from two major language newspapers comprising Sin Chew, Nanyang Siang Pau, Tamil Nesan and Malaysia Nanban, during the election campaign period. These news items have been coded according to seventeen categories. A total of 754 Chinese and 183 Indians had participated in the public opinion survey conducted before the general election, and a total of 618 Chinese and 122 Indians responded after the general election. This study found that both Tamil and Chinese newspapers did not influence the agenda of the Chinese and Indian respondents nationwide. Politics appeared as the top issue reported in both ethnic newspapers while crime appeared as the most important issue of concern to both Chinese and Indian respondents.
format Article
author Ahmad, Zeti Azreen
S.Y. Ahmed, Ismail
Wakichan, Hartini
Halem, Hazwani
Hussin, Siti Haslina
Ganiyu, Mutiu Adekunle
author_facet Ahmad, Zeti Azreen
S.Y. Ahmed, Ismail
Wakichan, Hartini
Halem, Hazwani
Hussin, Siti Haslina
Ganiyu, Mutiu Adekunle
author_sort Ahmad, Zeti Azreen
title GE 13: The influence of ethnic newspapers in shaping the opinion of Indian and Chinese voters
title_short GE 13: The influence of ethnic newspapers in shaping the opinion of Indian and Chinese voters
title_full GE 13: The influence of ethnic newspapers in shaping the opinion of Indian and Chinese voters
title_fullStr GE 13: The influence of ethnic newspapers in shaping the opinion of Indian and Chinese voters
title_full_unstemmed GE 13: The influence of ethnic newspapers in shaping the opinion of Indian and Chinese voters
title_sort ge 13: the influence of ethnic newspapers in shaping the opinion of indian and chinese voters
publisher Penerbit UKM
publishDate 2017
url http://irep.iium.edu.my/60021/1/GE13%20The%20Influence%20of%20Ethnic%20Newspapers.pdf
http://irep.iium.edu.my/60021/7/60021-GE%2013-SCOPUS.pdf
http://irep.iium.edu.my/60021/
http://ejournal.ukm.my/mjc/article/view/19087/6112
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score 13.211869

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