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Media agenda and public agenda: A study of issues during the 13th general election

Media might play an important role in public’s voting decision. Even so, it is unknown whether the media agenda counterpart public agenda with regard to the level of importance of the issues covered in the media. This study examined the issues of concern by the Malaysian mainstream newspapers, as we...

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Main Authors: A.Manaf, Aini Maznina, Taibi, Malia, Abdul Manan, Kamaruzzaman
Format: Article
Language:English
English
Published: Universiti Kebangsaan Malaysia 2017
Subjects:
H61.8 Communication of information
Online Access:http://irep.iium.edu.my/59045/1/Agenda%20Setting%20_Journal%20komunikasi%20_%20July%202017.pdf
http://irep.iium.edu.my/59045/7/Media%20agenda%20and%20public%20agenda%20A%20study%20of%20issues%20during%20the%2013th%20general%20election.pdf
http://irep.iium.edu.my/59045/
http://ejournal.ukm.my/mjc/article/view/19085/6110
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spelling my.iium.irep.590452018-01-17T02:07:16Z http://irep.iium.edu.my/59045/ Media agenda and public agenda: A study of issues during the 13th general election A.Manaf, Aini Maznina Taibi, Malia Abdul Manan, Kamaruzzaman H61.8 Communication of information Media might play an important role in public’s voting decision. Even so, it is unknown whether the media agenda counterpart public agenda with regard to the level of importance of the issues covered in the media. This study examined the issues of concern by the Malaysian mainstream newspapers, as well as the issues of concern by the public during the 13th General Election (GE 13). In particular, this study explored the relationship between media and public agenda; as well as the relationship between Malay language newspaper agenda and the Malay public agenda. Content analysis and survey were performed to fulfil these objectives. The findings showed that the media has different agenda from the public. In addition, the Malay newspaper and public of the same ethnic group do not share similar agenda of issues. On top of that, the findings showed the priority of issues perceived by media and public are different. While the public see national security as the most important issue of the country, media on the other hand, set religion and politics as the priority in their agenda. Universiti Kebangsaan Malaysia 2017 Article REM application/pdf en http://irep.iium.edu.my/59045/1/Agenda%20Setting%20_Journal%20komunikasi%20_%20July%202017.pdf application/pdf en http://irep.iium.edu.my/59045/7/Media%20agenda%20and%20public%20agenda%20A%20study%20of%20issues%20during%20the%2013th%20general%20election.pdf A.Manaf, Aini Maznina and Taibi, Malia and Abdul Manan, Kamaruzzaman (2017) Media agenda and public agenda: A study of issues during the 13th general election. Jurnal Komunikasi (Malaysian Journal of Communication), 33 (2). pp. 13-26. ISSN 2289-151X http://ejournal.ukm.my/mjc/article/view/19085/6110
institution Universiti Islam Antarabangsa Malaysia
building IIUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider International Islamic University Malaysia
content_source IIUM Repository (IREP)
url_provider http://irep.iium.edu.my/
language English
English
topic H61.8 Communication of information
spellingShingle H61.8 Communication of information
A.Manaf, Aini Maznina
Taibi, Malia
Abdul Manan, Kamaruzzaman
Media agenda and public agenda: A study of issues during the 13th general election
description Media might play an important role in public’s voting decision. Even so, it is unknown whether the media agenda counterpart public agenda with regard to the level of importance of the issues covered in the media. This study examined the issues of concern by the Malaysian mainstream newspapers, as well as the issues of concern by the public during the 13th General Election (GE 13). In particular, this study explored the relationship between media and public agenda; as well as the relationship between Malay language newspaper agenda and the Malay public agenda. Content analysis and survey were performed to fulfil these objectives. The findings showed that the media has different agenda from the public. In addition, the Malay newspaper and public of the same ethnic group do not share similar agenda of issues. On top of that, the findings showed the priority of issues perceived by media and public are different. While the public see national security as the most important issue of the country, media on the other hand, set religion and politics as the priority in their agenda.
format Article
author A.Manaf, Aini Maznina
Taibi, Malia
Abdul Manan, Kamaruzzaman
author_facet A.Manaf, Aini Maznina
Taibi, Malia
Abdul Manan, Kamaruzzaman
author_sort A.Manaf, Aini Maznina
title Media agenda and public agenda: A study of issues during the 13th general election
title_short Media agenda and public agenda: A study of issues during the 13th general election
title_full Media agenda and public agenda: A study of issues during the 13th general election
title_fullStr Media agenda and public agenda: A study of issues during the 13th general election
title_full_unstemmed Media agenda and public agenda: A study of issues during the 13th general election
title_sort media agenda and public agenda: a study of issues during the 13th general election
publisher Universiti Kebangsaan Malaysia
publishDate 2017
url http://irep.iium.edu.my/59045/1/Agenda%20Setting%20_Journal%20komunikasi%20_%20July%202017.pdf
http://irep.iium.edu.my/59045/7/Media%20agenda%20and%20public%20agenda%20A%20study%20of%20issues%20during%20the%2013th%20general%20election.pdf
http://irep.iium.edu.my/59045/
http://ejournal.ukm.my/mjc/article/view/19085/6110
_version_ 1643615497056419840
score 13.211869

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